The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
BlueEFFICIENCY
Agency: BBDO Proximity Singapore Pte Ltd / Singapore
Client: Mercedes-Benz Category: Consumer Television / Under $80K Budget - Campaign
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Consumer Television / Under $80K Budget - Campaign
Matchbox
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Xtranormal
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / Under $80K Budget - Campaign
BMW Launch Campaign
Agency: Cundari / Toronto
Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
Caribou Coffee Oven
Agency: Colle+McVoy / Minneapolis
Client: Caribou Coffee Category: Outdoor Design / Single
Maps
Agency: BBDO / New York
Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab
Agency: Ireland/Davenport / Johannesburg
Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“
Agency: Serviceplan / München
Client: BMW AG Deutschland Category: Outdoor Design / Single
Gas, Toilet, Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Collateral / P.O.P and In-store - Campaign
ANIMALS
Agency: CONTRAPUNTO BBDO / Madrid
Client: SMART Category: Collateral / P.O.P and In-store - Campaign
Thoughtful Design
Agency: Gotham / New York
Client: Britax Category: Collateral / P.O.P and In-store - Campaign
Fashion Always Returns
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Procter&Gamble Category: Collateral / P.O.P and In-store - Campaign
Peepholes
Agency: Ogilvy Johannesburg / Johannesburg
Client: Exclusive Books Category: Collateral / P.O.P and In-store - Campaign
Accessories Required
Agency: Y&R Dubai / DUBAI
Client: Harvey Nichols Category: Collateral / P.O.P and In-store - Campaign
Facebook Places Hijack
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt/Neckar Category: Mobile Applications/Sites / Self-Promotion
Leagas Delaney copytest app
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Leagas Delaney Hamburg GmbH Category: Mobile Applications/Sites / Self-Promotion
"Fill The Sky" Fireworks iPhone App
Agency: Ogilvy Beijing / Beijing
Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion
W+K Shanghai Guide
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle
Agency: Johannes Leonardo / New York
Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign
James Ready Fall Billboard Campaign
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute For Conscious Consumption Category: Out Of Home / Campaign
Cars
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse SA Category: Out Of Home / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Out Of Home / Campaign
Little Billboard
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Out Of Home / Campaign
The Most Interesting Man
Agency: Euro RSCG New York / New York
Client: Dos Equis Category: Consumer Television / :20 and Under - Campaign
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
Rising Icons
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Television / Reality/Unscripted Series
Unequal Childhood Paper-cutting Campaign
Agency: Leo Burnett / Hong Kong
Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
Soft Let Down Wrapping Paper
Agency: Droga5 / East Sydney
Client: Droga5 Australia Category: Collateral / Self-promotion (Agencies or individuals )
Pizza Digitale
Agency: Scholz & Friends / Hamburg
Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Work - We Think Everything Through
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Lunch -We Think Everything Through
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Inside the box thinking
Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai
Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life
Agency: Landor Associates / San Francisco
Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life
Agency: King Solutions / Stockholm
Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Package Design / Campaign
Award:
2011 Advertising Merit Award
Agency:
BBDO Proximity Singapore Pte Ltd / Singapore
Client:
Mercedes-Benz
Title:
BlueEFFICIENCY
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11384T
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Samsung
Title:
Optical Illusion
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11385T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Hot Wheels
Title:
Matchbox
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11386T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Xtranormal
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11387T
Award:
2011 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW
Title:
BMW Launch Campaign
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
11185N
Award:
2011 Design Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Caribou Coffee
Title:
Caribou Coffee Oven
Category:
Outdoor Design / Single
Annual ID:
11219D
Award:
2011 Design Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/The Art of Shaving
Title:
Maps
Category:
Outdoor Design / Single
Annual ID:
11220D
Award:
2011 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
FOX International Channels and Top TV
Title:
The Walking Dead Cab
Category:
Outdoor Design / Single
Annual ID:
11221D
Award:
2011 Design Merit Award
Agency:
Serviceplan / München
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Outdoor Design / Single
Annual ID:
11222D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Construction
Category:
Outdoor Design / Single
Annual ID:
11223D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Rescue
Category:
Outdoor Design / Single
Annual ID:
11224D
Award:
2011 Advertising Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Navicom Technology Pte Ltd
Title:
Gas, Toilet, Love
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11244A
Award:
2011 Advertising Merit Award
Agency:
CONTRAPUNTO BBDO / Madrid
Client:
SMART
Title:
ANIMALS
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11245A
Award:
2011 Advertising Merit Award
Agency:
Gotham / New York
Client:
Britax
Title:
Thoughtful Design
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11246A
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Procter&Gamble
Title:
Fashion Always Returns
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11247A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Exclusive Books
Title:
Peepholes
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11248A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Harvey Nichols
Title:
Accessories Required
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11249A
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Jung von Matt/Neckar
Title:
Facebook Places Hijack
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11164N
Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
Leagas Delaney Hamburg GmbH
Title:
Leagas Delaney copytest app
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11165N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Ogilvy
Title:
"Fill The Sky" Fireworks iPhone App
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11166N
Award:
2011 Interactive Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Wieden + Kennedy Shanghai
Title:
W+K Shanghai Guide
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11167N
Award:
2011 Advertising Merit Award
Agency:
Grey Comunicação / Sao Paulo
Client:
Mercedes-Benz
Title:
Fit
Category:
Out Of Home / Campaign
Annual ID:
11196A
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Out Of Home / Campaign
Annual ID:
11197A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes/Raisins/Crackers
Category:
Out Of Home / Campaign
Annual ID:
11198A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Coin Landscapes
Category:
Out Of Home / Campaign
Annual ID:
11199A
Award:
2011 Advertising Merit Award
Agency:
DraftFCB Auckland / Auckland
Client:
Whitcoulls
Title:
Clockwork Orange, Willy Wonka, Dragon Tattoo
Category:
Out Of Home / Campaign
Annual ID:
11200A
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Daffy's
Title:
Daffy's Underground Puzzle
Category:
Out Of Home / Campaign
Annual ID:
11202A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard
Category:
Out Of Home / Campaign
Annual ID:
11203A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Fall Billboard Campaign
Category:
Out Of Home / Campaign
Annual ID:
11204A
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute For Conscious Consumption
Title:
Exclusive Beach
Category:
Out Of Home / Campaign
Annual ID:
11205A
Award:
2011 Advertising Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Renault Suisse SA
Title:
Cars
Category:
Out Of Home / Campaign
Annual ID:
11206A
Award:
2011 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Out Of Home / Campaign
Annual ID:
11207A
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
Little Billboard
Category:
Out Of Home / Campaign
Annual ID:
11213A
Award:
2011 Advertising Merit Award
Agency:
Euro RSCG New York / New York
Client:
Dos Equis
Title:
The Most Interesting Man
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
11377T
Award:
2011 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
11248N
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Rising Icons
Category:
Television / Reality/Unscripted Series
Annual ID:
11032E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Elle Presents: The City
Category:
Television / Reality/Unscripted Series
Annual ID:
11033E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Television / Reality/Unscripted Series
Annual ID:
11034E
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Christina Noble Children's Foundation
Title:
Unequal Childhood Paper-cutting Campaign
Category:
Direct Mail / Campaign
Annual ID:
11252D
Award:
2011 Advertising Merit Award
Agency:
Droga5 / East Sydney
Client:
Droga5 Australia
Title:
Soft Let Down Wrapping Paper
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11254A
Award:
2011 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Scholz & Friends Hamburg
Title:
Pizza Digitale
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11255A
Award:
2011 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
The Jupiter Drawing Room Cape Town
Title:
Work - We Think Everything Through
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11256A
Award:
2011 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
The Jupiter Drawing Room Cape Town
Title:
Lunch -We Think Everything Through
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11257A
Award:
2011 Design Merit Award
Agency:
Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai
Client:
pioma industries Pvt. Ltd.
Title:
Inside the box thinking
Category:
Package Design / Campaign
Annual ID:
11123D
Award:
2011 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers Oktoberfest Packaging
Category:
Package Design / Campaign
Annual ID:
11124D
Award:
2011 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
MillerCoors
Title:
Miller High Life
Category:
Package Design / Campaign
Annual ID:
11125D
Award:
2011 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad and iPad Accessories Packaging
Category:
Package Design / Campaign
Annual ID:
11126D
Award:
2011 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers Frost Packaging
Category:
Package Design / Campaign
Annual ID:
11127D
Award:
2011 Design Merit Award
Agency:
King Solutions / Stockholm
Client:
ICA Grocery Store
Title:
Ica Good Life
Category:
Package Design / Campaign
Annual ID:
11128D
Award:
2011 Design Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Red Brick Specialty Packaging
Category:
Package Design / Campaign
Annual ID:
11129D
