The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Small Space Print / Single
Fold Aide Box
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Package Design / Single
Donate
Agency: BBDO Germany GmbH / Duesseldorf
Client: Christoffel Blindenmission Deutschland e.V. Category: Public Service / Radio - Single
Panic Station
Agency: DDB New Zealand / Auckland
Client: Coastguard NZ Ltd Category: Public Service / Radio - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Single
GPS
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Cervecería y Maltería Quilmes Category: Public Service / Radio - Single
Tamiya Business Card
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play
Agency: Out of the Box / Delhi
Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters - Campaign
Stop
Agency: Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client: Vijay Kaul Category: Collateral / Posters - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral / Posters - Campaign
Flipped City
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Philips Category: Collateral / Posters - Campaign
Funny Babies
Agency: Dentsu Brasil / Sao Paulo
Client: L'Univers de Chocolat Category: Collateral / Posters - Campaign
Republica Popular do Corinthians Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Collateral / Posters - Campaign
Switch off
Agency: Leo Burnett Iberia / Madrid
Client: Procter&Gamble Category: Collateral / Posters - Campaign
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Collateral / Posters - Campaign
Fossil
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia Category: Collateral / Posters - Campaign
Poster Campaign
Agency: Maris, West & Baker / Jackson
Client: Shack Up Inn Category: Collateral / Posters - Campaign
PERSPECTIVES
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: The New Straits Times Press (M) Bhd Category: Collateral / Posters - Campaign
Wireframe
Agency: McCann Worldgroup Mumbai / mumbai
Client: ATSS Security Solution Provider Category: Collateral / Posters - Campaign
Keep Your Kitchen Fresh
Agency: Ogilvy Beijing / Beijing
Client: BSH Category: Collateral / Posters - Campaign
Mini Beginnings
Agency: Publicis Communications Pvt. Ltd. / Gurgaon
Client: Hewlett Packard Sales India Pvt. Ltd Category: Collateral / Posters - Campaign
White annual report
Agency: Happy F&B / Gothenburg
Client: White architects Category: Branding / Annual Report
Neenah Paper 2009 Annual Report
Agency: Addison / New York
Client: Neenah Paper, Inc. Category: Branding / Annual Report
Unexpected Support
Agency: Rucker & Co. / Dallas
Client: Dallas Symphony Orchestra Category: Branding / Annual Report
If our walls could talk.
Agency: WAX / Calgary
Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
\'\'NEVER SAY NO TO PANDA\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Commercials of var. length - Campaign
Bundy Millers
Agency: Leo Burnett / Millers Point
Client: Diageo Australia Category: Consumer Television / Commercials of var. length - Campaign
Odor Blocker
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Distractions
Agency: 303 / Sydney
Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR
Agency: BUZZMAN / paris
Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar
Agency: Dare / London
Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour
Agency: Ogilvy France / Paris
Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag
Agency: POKE / London
Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius
Agency: Profero / London
Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Delete Text Driving
Category:
Small Space Print / Single
Annual ID:
11166A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Yakla Snow Lotus
Category:
Small Space Print / Single
Annual ID:
11167A
Award:
2011 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Fold Aide Box
Category:
Package Design / Single
Annual ID:
11121D
Award:
2011 Design Merit Award
Agency:
Creature / Seattle
Client:
NUUN
Title:
NUUN Lemon + Lime
Category:
Package Design / Single
Annual ID:
11122D
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Christoffel Blindenmission Deutschland e.V.
Title:
Donate
Category:
Public Service / Radio - Single
Annual ID:
11286R
Award:
2011 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Coastguard NZ Ltd
Title:
Panic Station
Category:
Public Service / Radio - Single
Annual ID:
11287R
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Earth FM
Category:
Public Service / Radio - Single
Annual ID:
11288R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Radio - Single
Annual ID:
11289R
Award:
2011 Advertising Merit Award
Agency:
Young&Rubicam Buenos Aires / Buenos Aires
Client:
Cervecería y Maltería Quilmes
Title:
GPS
Category:
Public Service / Radio - Single
Annual ID:
11290R
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
Siam Tamiya
Title:
Tamiya Business Card
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11175D
Award:
2011 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
SM Store/Marvel Group of Companies
Title:
Tangram - Play
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11176D
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin and CafiAspirin
Category:
Collateral / Posters - Campaign
Annual ID:
11223A
Award:
2011 Advertising Merit Award
Agency:
Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client:
Vijay Kaul
Title:
Stop
Category:
Collateral / Posters - Campaign
Annual ID:
11224A
Award:
2011 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Collateral / Posters - Campaign
Annual ID:
11225A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors
Category:
Collateral / Posters - Campaign
Annual ID:
11226A
Award:
2011 Advertising Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
Philips
Title:
Flipped City
Category:
Collateral / Posters - Campaign
Annual ID:
11227A
Award:
2011 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L'Univers de Chocolat
Title:
Funny Babies
Category:
Collateral / Posters - Campaign
Annual ID:
11228A
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
Republica Popular do Corinthians Poster
Category:
Collateral / Posters - Campaign
Annual ID:
11229A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Procter&Gamble
Title:
Switch off
Category:
Collateral / Posters - Campaign
Annual ID:
11230A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
11231A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Unilever Indonesia
Title:
Fossil
Category:
Collateral / Posters - Campaign
Annual ID:
11232A
Award:
2011 Advertising Merit Award
Agency:
Maris, West & Baker / Jackson
Client:
Shack Up Inn
Title:
Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
11233A
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
The New Straits Times Press (M) Bhd
Title:
PERSPECTIVES
Category:
Collateral / Posters - Campaign
Annual ID:
11234A
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
ATSS Security Solution Provider
Title:
Wireframe
Category:
Collateral / Posters - Campaign
Annual ID:
11235A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
BSH
Title:
Keep Your Kitchen Fresh
Category:
Collateral / Posters - Campaign
Annual ID:
11236A
Award:
2011 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Gurgaon
Client:
Hewlett Packard Sales India Pvt. Ltd
Title:
Mini Beginnings
Category:
Collateral / Posters - Campaign
Annual ID:
11237A
Award:
2011 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
White architects
Title:
White annual report
Category:
Branding / Annual Report
Annual ID:
11076D
Award:
2011 Design Merit Award
Agency:
Addison / New York
Client:
Neenah Paper, Inc.
Title:
Neenah Paper 2009 Annual Report
Category:
Branding / Annual Report
Annual ID:
11077D
Award:
2011 Design Merit Award
Agency:
Rucker & Co. / Dallas
Client:
Dallas Symphony Orchestra
Title:
Unexpected Support
Category:
Branding / Annual Report
Annual ID:
11078D
Award:
2011 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary Society for Persons with Disabilities
Title:
If our walls could talk.
Category:
Branding / Annual Report
Annual ID:
11079D
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
\'\'NEVER SAY NO TO PANDA\'\'
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11378T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Diageo Australia
Title:
Bundy Millers
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11379T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Odor Blocker
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11380T
Award:
2011 Interactive Merit Award
Agency:
303 / Sydney
Client:
Office of Road Safety
Title:
Distractions
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11218N
Award:
2011 Interactive Merit Award
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11219N
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
K-Swiss Workout Wingman Facebook Application
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11220N
Award:
2011 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11221N
Award:
2011 Interactive Merit Award
Agency:
BUZZMAN / paris
Client:
BIC / TIPP-EX
Title:
A HUNTER SHOOTS A BEAR
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11222N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
EA Games
Title:
APB The Human Avatar
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11223N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Svenska McDonald's AB
Title:
Catch the Goodies
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11224N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11225N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11226N
Award:
2011 Interactive Merit Award
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11227N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Burger King
Title:
You got a say on pricing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11228N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Autoliberté/Europcar
Title:
Crush Hour
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11229N
Award:
2011 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11230N
Award:
2011 Interactive Merit Award
Agency:
Profero / London
Client:
3M/Post-It Note
Title:
Shopping Genius
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11231N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11232N
Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11233N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11234N
