The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Beep-beep
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-store - Campaign
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Collateral / P.O.P. and In-store - Campaign
Pets
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Collateral / P.O.P. and In-store - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Collateral / P.O.P. and In-store - Campaign
Fruit Figures
Agency: Scholz & Friends / Berlin
Client: Fresh’N’Friends Category: Collateral / P.O.P. and In-store - Campaign
Plug into a better world - the world´s first socket ad
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: Daimler AG / smart Category: Collateral / Promotional Items
Million Emotions
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items
We Lie - Insert
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: The Onion Category: Collateral / Promotional Items
3 out of 4
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: The Onion Category: Collateral / Promotional Items
Occupy George
Agency: Occupy George / Marlboro
Client: Occupy George Category: Collateral / Promotional Items
Frank Reardon
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Party
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Noodle Theft- Officer Dan
Agency: CP+B / Boulder
Client: Kraft Category: Consumer Television / :30/:25 - Single
Stray Animal
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Roadside Ditch
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
One Actor
Agency: Grip Limited / Toronto
Client: Expedia.ca Category: Consumer Television / :30/:25 - Single
Motorcycle
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Recording
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / :30/:25 - Single
GO GO GO
Agency: Ogilvy Brasil / são paulo
Client: FLYING HORSE ENERGY DRINK Category: Consumer Television / :30/:25 - Single
Kitchen
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Monday Night Football: Animal Control
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Brand: Decent Proposal
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Airborne
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / :30/:25 - Single
The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza Category: Branded Content / Cinema
The Code
Agency: DDB Colombia / Bogotá
Client: Military Forces of Colombia Category: Public Service / Radio - Single
The Lullaby
Agency: DDB Stockholm / Stockholm
Client: Ronald McDonald Childrens Fund Category: Public Service / Radio - Single
Martin Luther King Jr.
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Don't Call and Drive
Agency: Leo Burnett / Toronto
Client: Durham College Category: Public Service / Radio - Single
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety Category: Public Service / Radio - Single
Hiding Places
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Woodland Park Zoo Category: Public Service / Radio - Single
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Beep-beep
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12239A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
#thegoodstuff
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12240A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Pets
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12241A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12242A
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12243A
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
Daimler AG / smart
Title:
Plug into a better world - the world´s first socket ad
Category:
Collateral / Promotional Items
Annual ID:
12244A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
Million Emotions
Category:
Collateral / Promotional Items
Annual ID:
12245A
Award:
2012 Advertising Merit Award
Agency:
JWT Toronto / Toronto
Client:
Nestle
Title:
Business Card
Category:
Collateral / Promotional Items
Annual ID:
12246A
Award:
2012 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
The Onion
Title:
We Lie - Insert
Category:
Collateral / Promotional Items
Annual ID:
12247A
Award:
2012 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
The Onion
Title:
3 out of 4
Category:
Collateral / Promotional Items
Annual ID:
12248A
Award:
2012 Advertising Merit Award
Agency:
Occupy George / Marlboro
Client:
Occupy George
Title:
Occupy George
Category:
Collateral / Promotional Items
Annual ID:
12249A
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Frank Reardon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12351T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Boogie Boarder
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12352T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Spider
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12353T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Party
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12354T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Noodle Theft- Officer Dan
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12355T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Stray Animal
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12356T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Roadside Ditch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12357T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Dog Collar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12358T
Award:
2012 Advertising Merit Award
Agency:
Grip Limited / Toronto
Client:
Expedia.ca
Title:
One Actor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12359T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12360T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12361T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / Los Angeles
Client:
Puma
Title:
Recording
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12362T
Award:
2012 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Cab Jam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12363T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
FLYING HORSE ENERGY DRINK
Title:
GO GO GO
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12364T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Kerry Foods
Title:
Kitchen
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12365T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Monday Night Football: Animal Control
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12366T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Brand: Decent Proposal
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12367T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Airborne
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12368T
Award:
2012 Advertising Merit Award
Agency:
SS+K / New York
Client:
Mr. Pizza
Title:
The True Origins of Pizza
Category:
Branded Content / Cinema
Annual ID:
12440T
Award:
2012 Advertising Merit Award
Agency:
DDB Colombia / Bogotá
Client:
Military Forces of Colombia
Title:
The Code
Category:
Public Service / Radio - Single
Annual ID:
12311R
Award:
2012 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Ronald McDonald Childrens Fund
Title:
The Lullaby
Category:
Public Service / Radio - Single
Annual ID:
12312R
Award:
2012 Advertising Merit Award
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Martin Luther King Jr.
Category:
Public Service / Radio - Single
Annual ID:
12314R
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Durham College
Title:
Don't Call and Drive
Category:
Public Service / Radio - Single
Annual ID:
12315R
Award:
2012 Advertising Merit Award
Agency:
Marketforce / Perth
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Single
Annual ID:
12316R
Award:
2012 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Woodland Park Zoo
Title:
Hiding Places
Category:
Public Service / Radio - Single
Annual ID:
12317R
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12504G
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12505G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12506G
Award:
2012 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Best Test Drive. Ever. Period. Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12507G
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
National Australia Bank
Title:
Break Up
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12508G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12509G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Kraft Mac and Cheese Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12510G
Award:
2012 Advertising Merit Award
Agency:
Garbergs / Stockholm
Client:
Nordiska Kompaniet - NK
Title:
Future Classics
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12511G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12512G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12513G
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12514G
Award:
2012 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12515G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Ukraine / Kiev
Client:
Bank Forum Commerzbank Group
Title:
German Style
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12516G
