The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unbottle Yourself
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single
The Heist
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Category: Interactive Advertising / Environmental/Experiential - Single
Microsite PLAY
Agency: Baillat Cardell & fils + Iregular / Montréal
Client: MUTEK Category: Interactive Advertising / Environmental/Experiential - Single
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Interactive Advertising / Environmental/Experiential - Single
Temptations Sampling Machine
Agency: CP+B / Boulder
Client: JELL-O Category: Interactive Advertising / Environmental/Experiential - Single
Times Square Tracker
Agency: CP+B / Boulder
Client: Domino's Category: Interactive Advertising / Environmental/Experiential - Single
The face of the marathon.
Agency: HEIMAT / Berlin
Client: adidas Category: Interactive Advertising / Environmental/Experiential - Single
Pirate Radio Experiment
Agency: Jung von Matt AG / Berlin
Client: ISHR International Society for Human Rights Category: Interactive Advertising / Environmental/Experiential - Single
SoundAffects
Agency: mono / Minneapolis
Client: Parsons The New School for Design Category: Interactive Advertising / Environmental/Experiential - Single
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Environmental/Experiential - Single
Million Mile Joe
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Environmental/Experiential - Single
Absolut Blank Live
Agency: The Mill Digital / London
Client: PERNOD RICARD Category: Interactive Advertising / Environmental/Experiential - Single
The Explosions Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Interactive Advertising / Environmental/Experiential - Single
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Doggelganger
Agency: Colenso BBDO / Auckland
Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Virou.gr
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Carrefour Category: Websites / Public Service/Non-Profit
Escape Button
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Websites / Public Service/Non-Profit
Future of Car Sharing
Agency: Hyperakt / Brooklyn
Client: Collaborative Fund Category: Websites / Public Service/Non-Profit
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Websites / Public Service/Non-Profit
Games We Played
Agency: Plate Interactive / Singapore
Client: National Library Board Singapore Category: Websites / Public Service/Non-Profit
Digital Death
Agency: TBWA\Chiat\Day / New York
Client: Keep A Child Alive Category: Websites / Public Service/Non-Profit
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground
Agency: BBH LONDON / London
Client: Fruitshoot Category: Websites / Branded Games
A Google A Day
Agency: Google Creative Lab / New York
Client: Google Category: Websites / Branded Games
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Websites / Branded Games
Realizer
Agency: Rethink / Toronto
Client: Rethink Category: Mobile Applications/Sites / Self-Promotion
Me&Friends
Agency: Scholz & Friends / Berlin
Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion
Quick Fix with Gwen and Maxi - PSA
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Films & Video / Public Service/Non-Profit
Mandeep
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
75 Watts
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
Shane Fistell- A Portrait of Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
The Bali Temple Explorer
Agency: unit9 / London
Client: The Asian Art Museum of San Francisco Category: Online Films & Video / Public Service/Non-Profit
Ideathon
Agency: Modern Climate / MPLS
Client: Modern Climate Category: Interactive Advertising / Self-Promotion
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Online Films & Video / Short Form - Single
Cage Cop
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Hitchhiker
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Online Films & Video / Short Form - Single
Bug Circus Generator
Agency: Denizen Company / Culver City
Client: Qualcomm Category: Online Films & Video / Short Form - Single
Charlie Bit My Finger - The Horror
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Online Films & Video / Short Form - Single
XYLOPHONE
Agency: Drill / Shibuya
Client: NTT DOCOMO Category: Online Films & Video / Short Form - Single
The Man Who Played Literally Hungry
Agency: Furlined / Santa Monica
Client: Snickers Category: Online Films & Video / Short Form - Single
Search Stories: A New/Old Prosthetic
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Single
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Online Films & Video / Short Form - Single
HERO spot
Agency: Sid Lee / Montreal
Client: adidas AG Category: Online Films & Video / Short Form - Single
Tomorrow starts now
Agency: TBWA Berlin / Berlin
Client: adidas AG Category: Online Films & Video / Short Form - Single
Explore Your World
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Online Films & Video / Short Form - Single
Bulletstorm Last Call
Agency: Wieden + Kennedy, Portland / Portland
Client: Electronic Arts Category: Online Films & Video / Short Form - Single
Jennifer Aniston Goes Viral
Agency: Zambezi / Venice
Client: smartwater Category: Online Films & Video / Short Form - Single
Making Tracks
Agency: DDB Sydney / Ultimo
Client: Tourism Australia Category: Online Films & Video / Long Form - Series/Episodes
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Carlsberg
Title:
Unbottle Yourself
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12167N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment
Title:
The Heist
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12168N
Award:
2012 Interactive Merit Award
Agency:
Baillat Cardell & fils + Iregular / Montréal
Client:
MUTEK
Title:
Microsite PLAY
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12169N
Award:
2012 Interactive Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG
Title:
EBALL
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12170N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Temptations Sampling Machine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12171N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Times Square Tracker
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12172N
Award:
2012 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
adidas
Title:
The face of the marathon.
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12173N
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
ISHR International Society for Human Rights
Title:
Pirate Radio Experiment
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12175N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Parsons The New School for Design
Title:
SoundAffects
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12176N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12177N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12178N
Award:
2012 Interactive Merit Award
Agency:
The Mill Digital / London
Client:
PERNOD RICARD
Title:
Absolut Blank Live
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12179N
Award:
2012 Interactive Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
The Explosions Game
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12180N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Post
Title:
Voice Letter
Category:
Websites / Public Service/Non-Profit
Annual ID:
12110N
Award:
2012 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
PEDIGREE Adoption Drive
Title:
Doggelganger
Category:
Websites / Public Service/Non-Profit
Annual ID:
12111N
Award:
2012 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Carrefour
Title:
Virou.gr
Category:
Websites / Public Service/Non-Profit
Annual ID:
12112N
Award:
2012 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Escape Button
Category:
Websites / Public Service/Non-Profit
Annual ID:
12113N
Award:
2012 Interactive Merit Award
Agency:
Hyperakt / Brooklyn
Client:
Collaborative Fund
Title:
Future of Car Sharing
Category:
Websites / Public Service/Non-Profit
Annual ID:
12114N
Award:
2012 Interactive Merit Award
Agency:
LBi / London
Client:
Macmillan
Title:
Infi-Knit
Category:
Websites / Public Service/Non-Profit
Annual ID:
12115N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Public Service/Non-Profit
Annual ID:
12116N
Award:
2012 Interactive Merit Award
Agency:
Plate Interactive / Singapore
Client:
National Library Board Singapore
Title:
Games We Played
Category:
Websites / Public Service/Non-Profit
Annual ID:
12117N
Award:
2012 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Keep A Child Alive
Title:
Digital Death
Category:
Websites / Public Service/Non-Profit
Annual ID:
12118N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Websites / Branded Games
Annual ID:
12093N
Award:
2012 Interactive Merit Award
Agency:
BBH LONDON / London
Client:
Fruitshoot
Title:
Champion of the Playground
Category:
Websites / Branded Games
Annual ID:
12094N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
A Google A Day
Category:
Websites / Branded Games
Annual ID:
12095N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Websites / Branded Games
Annual ID:
12096N
Award:
2012 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
Realizer
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
12152N
Award:
2012 Interactive Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Scholz & Friends Berlin
Title:
Me&Friends
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
12153N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi - PSA
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12235N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Mandeep
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12236N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
75 Watts
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12237N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Shane Fistell- A Portrait of Tourette Syndrome
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12238N
Award:
2012 Interactive Merit Award
Agency:
unit9 / London
Client:
The Asian Art Museum of San Francisco
Title:
The Bali Temple Explorer
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12239N
Award:
2012 Interactive Merit Award
Agency:
Modern Climate / MPLS
Client:
Modern Climate
Title:
Ideathon
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12201N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Online Films & Video / Short Form - Single
Annual ID:
12207N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cage Cop
Category:
Online Films & Video / Short Form - Single
Annual ID:
12208N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Hitchhiker
Category:
Online Films & Video / Short Form - Single
Annual ID:
12209N
Award:
2012 Interactive Merit Award
Agency:
BBH LONDON / London
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Online Films & Video / Short Form - Single
Annual ID:
12210N
Award:
2012 Interactive Merit Award
Agency:
Denizen Company / Culver City
Client:
Qualcomm
Title:
Bug Circus Generator
Category:
Online Films & Video / Short Form - Single
Annual ID:
12211N
Award:
2012 Interactive Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Charlie Bit My Finger - The Horror
Category:
Online Films & Video / Short Form - Single
Annual ID:
12212N
Award:
2012 Interactive Merit Award
Agency:
Drill / Shibuya
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Online Films & Video / Short Form - Single
Annual ID:
12213N
Award:
2012 Interactive Merit Award
Agency:
Furlined / Santa Monica
Client:
Snickers
Title:
The Man Who Played Literally Hungry
Category:
Online Films & Video / Short Form - Single
Annual ID:
12214N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Search Stories: A New/Old Prosthetic
Category:
Online Films & Video / Short Form - Single
Annual ID:
12215N
Award:
2012 Interactive Merit Award
Agency:
Projector inc. / Shibuya
Client:
Intel
Title:
The Museum of Me
Category:
Online Films & Video / Short Form - Single
Annual ID:
12216N
Award:
2012 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas AG
Title:
HERO spot
Category:
Online Films & Video / Short Form - Single
Annual ID:
12217N
Award:
2012 Interactive Merit Award
Agency:
TBWA Berlin / Berlin
Client:
adidas AG
Title:
Tomorrow starts now
Category:
Online Films & Video / Short Form - Single
Annual ID:
12218N
Award:
2012 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google
Title:
Explore Your World
Category:
Online Films & Video / Short Form - Single
Annual ID:
12219N
Award:
2012 Interactive Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Electronic Arts
Title:
Bulletstorm Last Call
Category:
Online Films & Video / Short Form - Single
Annual ID:
12220N
Award:
2012 Interactive Merit Award
Agency:
Zambezi / Venice
Client:
smartwater
Title:
Jennifer Aniston Goes Viral
Category:
Online Films & Video / Short Form - Single
Annual ID:
12221N
Award:
2012 Interactive Merit Award
Agency:
DDB Sydney / Ultimo
Client:
Tourism Australia
Title:
Making Tracks
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12234N
