The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The VW Challenge
Agency: DDB Worldwide Ltd. / Hong Kong
Client: Volkswagen Hong Kong Ltd. Category: Brand Gaming / Offline
Cliff Freeman Website
Agency: Cliff Freeman & Partners / New York
Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Self-Promotion / Websites
Man/if /esto
Agency: IF Interactive / Petaling Jaya
Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi
Agency: Scholz & Volkmer GmbH / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground)
Agency: Kilo Studio Pte Ltd / Singapore
Client: U Le Chang Category: Self-Promotion / Websites
Throw Us A Bone
Agency: Mark / Sydney
Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
Absolut Mango
Agency: Gringo / Sao Paulo
Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC.
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com
Agency: mono / minneapolis
Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality
Agency: Big Spaceship / Brooklyn
Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A
Agency: Grimm Gallun Holtappels / Hamburg
Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION
Agency: Projector inc. / Tokyo
Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold
Agency: Colle + McVoy / Minneapolis
Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
play>smart
Agency: TYO Interactive Design Inc. / Shinagawa-ku
Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites
Ride the Scuba
Agency: Play / London
Client: Foster's Category: Microsites / Product-Specific Subsites
Routan BabyMaker3000
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen Category: Microsites / Product-Specific Subsites
Smile Link
Agency: TYO Interactive Design Inc. / Shinagawa-ku
Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites
The Truth About Smart
Agency: Agency Republic / London
Client: SMART Category: Microsites / Product-Specific Subsites
The Unloader
Agency: Farfar / Stockholm
Client: Nokia Category: Microsites / Product-Specific Subsites
Underworld: Rise of the Lycans
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Microsites / Product-Specific Subsites
Anthems
Agency: Johannes Leonardo / New York
Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers
Agency: Factory Design Labs / Denver
Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves
Agency: R/GA / New York
Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone
Agency: Wieden + Kennedy / London
Client: Nokia Category: Online Branded Content / Campaign
Battlefield Bad Company
Agency: Wieden + Kennedy / Amsterdam
Client: EA Category: Banners - Dynamic / Campaign
Every Angle, Every Side
Agency: Interuptive Communications Pte Ltd / Singapore
Client: Singapore Telecommunications Limited Category: Banners - Dynamic / Campaign
SPICY SIDE BANNERS
Agency: Awards Coordinator / San Francisco
Client: CONAGRA FOODS Category: Banners - Dynamic / Campaign
Virtual Shadow Napping
Agency: Play / London
Client: Foster's Category: Banners - Dynamic / Campaign
Born to be cheap
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group
Agency: ZAAZ / Seattle
Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project
Agency: Ground Zero / Los Angeles
Client: Sound Advice Category: Web Sites / E-Commerce
13 Reasons Why
Agency: Grey Worldwide / New York
Client: Penguin Books Category: Online Branded Content / Single
Bruce Lee -Match
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Business LeBron and Nicole Scherzinger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Branded Content / Single
Etrade Outtakes
Agency: Grey Worldwide / New York
Client: Etrade Category: Online Branded Content / Single
Left/Right Project
Agency: 180LA / Santa Monica
Client: adidas Originals Category: Online Branded Content / Single
Pete the meat puppet
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Single
Seth MacFarlane
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Special Surprise
Agency: Resn / Wellington
Client: Luke Buda Category: Online Branded Content / Single
The Unicorn
Agency: Publicis Zurich / Zurich
Client: Chocolat Frey Category: Online Branded Content / Single
Award:
2009 Interactive Merit Award
Agency:
SS+K / New York City
Client:
msnbc.com
Title:
NewsArcade
Category:
Brand Gaming / Offline
Annual ID:
09190N
Award:
2009 Interactive Merit Award
Agency:
DDB Worldwide Ltd. / Hong Kong
Client:
Volkswagen Hong Kong Ltd.
Title:
The VW Challenge
Category:
Brand Gaming / Offline
Annual ID:
09191N
Award:
2009 Interactive Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Cliff Freeman & Partners
Title:
Cliff Freeman Website
Category:
Self-Promotion / Websites
Annual ID:
09254N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
Design your own eco-car
Category:
Self-Promotion / Websites
Annual ID:
09255N
Award:
2009 Interactive Merit Award
Agency:
IF Interactive / Petaling Jaya
Client:
IF Interactive
Title:
Man/if /esto
Category:
Self-Promotion / Websites
Annual ID:
09256N
Award:
2009 Interactive Merit Award
Agency:
Scholz & Volkmer GmbH / Wiesbaden
Client:
Scholz & Volkmer
Title:
S&V Harmonice Mundi
Category:
Self-Promotion / Websites
Annual ID:
09257N
Award:
2009 Interactive Merit Award
Agency:
Kilo Studio Pte Ltd / Singapore
Client:
U Le Chang
Title:
U Le Chang (The Playground)
Category:
Self-Promotion / Websites
Annual ID:
09258N
Award:
2009 Interactive Merit Award
Agency:
Mark / Sydney
Client:
Sydney Dogs & Cats Home
Title:
Throw Us A Bone
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
09265N
Award:
2009 Interactive Merit Award
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Absolut Mango
Category:
Microsites / Product-Specific Subsites
Annual ID:
09137N
Award:
2009 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE CHOCOMAN HUNTER
Category:
Microsites / Product-Specific Subsites
Annual ID:
09138N
Award:
2009 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE WAKE-UP SERVICE INC.
Category:
Microsites / Product-Specific Subsites
Annual ID:
09139N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Beatbox
Category:
Microsites / Product-Specific Subsites
Annual ID:
09140N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
AMCTV
Title:
BreakingBad.com
Category:
Microsites / Product-Specific Subsites
Annual ID:
09141N
Award:
2009 Interactive Merit Award
Agency:
North Kingdom / Skelleftea
Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Microsites / Product-Specific Subsites
Annual ID:
09142N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Epson
Title:
Discover Your Epsonality
Category:
Microsites / Product-Specific Subsites
Annual ID:
09143N
Award:
2009 Interactive Merit Award
Agency:
Grimm Gallun Holtappels / Hamburg
Client:
IKEA
Title:
DISCOVER YOUR KITCHEN FROM Z TO A
Category:
Microsites / Product-Specific Subsites
Annual ID:
09144N
Award:
2009 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
UNIQLO
Title:
DRY IN MOTION
Category:
Microsites / Product-Specific Subsites
Annual ID:
09145N
Award:
2009 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hyundai
Title:
Hyundai Genesis
Category:
Microsites / Product-Specific Subsites
Annual ID:
09146N
Award:
2009 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Atmosphere/Rhymsayers
Title:
Paint that shit gold
Category:
Microsites / Product-Specific Subsites
Annual ID:
09147N
Award:
2009 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Shinagawa-ku
Client:
Mercedes-Benz Japan Co.,Ltd
Title:
play>smart
Category:
Microsites / Product-Specific Subsites
Annual ID:
09148N
Award:
2009 Interactive Merit Award
Agency:
Play / London
Client:
Foster's
Title:
Ride the Scuba
Category:
Microsites / Product-Specific Subsites
Annual ID:
09149N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen
Title:
Routan BabyMaker3000
Category:
Microsites / Product-Specific Subsites
Annual ID:
09150N
Award:
2009 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Shinagawa-ku
Client:
KAGOME CO.,Ltd
Title:
Smile Link
Category:
Microsites / Product-Specific Subsites
Annual ID:
09151N
Award:
2009 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Eco Dance
Category:
Microsites / Product-Specific Subsites
Annual ID:
09152N
Award:
2009 Interactive Merit Award
Agency:
Agency Republic / London
Client:
SMART
Title:
The Truth About Smart
Category:
Microsites / Product-Specific Subsites
Annual ID:
09153N
Award:
2009 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The Unloader
Category:
Microsites / Product-Specific Subsites
Annual ID:
09154N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
Underworld: Rise of the Lycans
Category:
Microsites / Product-Specific Subsites
Annual ID:
09155N
Award:
2009 Interactive Merit Award
Agency:
Johannes Leonardo / New York
Client:
Pangea Day
Title:
Anthems
Category:
Online Branded Content / Campaign
Annual ID:
09219N
Award:
2009 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
Audi
Title:
Meet the Beckers
Category:
Online Branded Content / Campaign
Annual ID:
09220N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Signature Moves
Category:
Online Branded Content / Campaign
Annual ID:
09221N
Award:
2009 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Somebody Else's Phone
Category:
Online Branded Content / Campaign
Annual ID:
09222N
Award:
2009 Interactive Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
EA
Title:
Battlefield Bad Company
Category:
Banners - Dynamic / Campaign
Annual ID:
09114N
Award:
2009 Interactive Merit Award
Agency:
Interuptive Communications Pte Ltd / Singapore
Client:
Singapore Telecommunications Limited
Title:
Every Angle, Every Side
Category:
Banners - Dynamic / Campaign
Annual ID:
09115N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Callmobile
Title:
No Flash
Category:
Banners - Dynamic / Campaign
Annual ID:
09116N
Award:
2009 Interactive Merit Award
Agency:
Awards Coordinator / San Francisco
Client:
CONAGRA FOODS
Title:
SPICY SIDE BANNERS
Category:
Banners - Dynamic / Campaign
Annual ID:
09117N
Award:
2009 Interactive Merit Award
Agency:
Play / London
Client:
Foster's
Title:
Virtual Shadow Napping
Category:
Banners - Dynamic / Campaign
Annual ID:
09118N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Born to be cheap
Category:
Web Sites / E-Commerce
Annual ID:
09171N
Award:
2009 Interactive Merit Award
Agency:
ZAAZ / Seattle
Client:
Morgans Hotel Group
Title:
Morgans Hotel Group
Category:
Web Sites / E-Commerce
Annual ID:
09172N
Award:
2009 Interactive Merit Award
Agency:
Ground Zero / Los Angeles
Client:
Sound Advice
Title:
Sound Advice Project
Category:
Web Sites / E-Commerce
Annual ID:
09173N
Award:
2009 Interactive Merit Award
Agency:
Poke New York / New York
Client:
Teroforma
Title:
Teroforma
Category:
Web Sites / E-Commerce
Annual ID:
09174N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Penguin Books
Title:
13 Reasons Why
Category:
Online Branded Content / Single
Annual ID:
09207N
Award:
2009 Interactive Merit Award
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Match
Category:
Online Branded Content / Single
Annual ID:
09208N
Award:
2009 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Business LeBron and Nicole Scherzinger
Category:
Online Branded Content / Single
Annual ID:
09209N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Etrade Outtakes
Category:
Online Branded Content / Single
Annual ID:
09210N
Award:
2009 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
adidas Originals
Title:
Left/Right Project
Category:
Online Branded Content / Single
Annual ID:
09211N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Paparazzi Escape
Category:
Online Branded Content / Single
Annual ID:
09212N
Award:
2009 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Pete the meat puppet
Category:
Online Branded Content / Single
Annual ID:
09214N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Seth MacFarlane
Category:
Online Branded Content / Single
Annual ID:
09215N
Award:
2009 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Luke Buda
Title:
Special Surprise
Category:
Online Branded Content / Single
Annual ID:
09216N
Award:
2009 Interactive Merit Award
Agency:
Publicis Zurich / Zurich
Client:
Chocolat Frey
Title:
The Unicorn
Category:
Online Branded Content / Single
Annual ID:
09217N
