The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

- Hide

+ See More

Mano a Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign

The Black Mamba Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community

Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media

World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure Agency: Paprika / Montreal Client: Mission Design Category: Branding / Booklet/Brochure

Bungee Stunt Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single

Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions

Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions

The Unstoppable Tour Agency: McKinney / durham Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online

Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign

Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Durable Goods

Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations

Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations

Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign

Shoe repair Agency: The Classic Partnership Advertising / Dubai Client: Khalid Javed Category: Corporate Identity / Individual Item

MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single

Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single

The Web Is What You Make Of It Agency: BBH / New York + Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes

SPARQ Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services

The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Branding / Annual Report

The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single

Underheard in New York Agency: BBH / New York Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit

The Real Cookbook Agency: Kolle Rebbe/KOREFE / Hamburg Client: Gerstenberg Verlag GmbH + Co. KG Category: Publication Design / Book Cover Design

BMW Culture Agency: Sagmeister Inc. / New York Client: BMW Category: Publication Design / Book Cover Design

Blink Agency: Landor Associates / San Francisco Client: ECOtality Category: Corporate Identity / Campaign

Burger Agency: Bleublancrouge / Montreal Client: Gold’s Gym Category: Collateral Design / Posters - Single

Kid Rescue Agency: Y&R COLOMBIA / BOGOTA Client: Fundación Telefónica Category: Social Media / Location-Aware Services

Skip Evolution of Washing Agency: The Jupiter Drawing Room South Africa Cape Town / Cape Town Client: Unilever Pty Ltd Category: Sustainability in Design / Single or Campaign

Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single

Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign

Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single

The invisible drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Installations

The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign

Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music

Heineken Star Player Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Branded Games

The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes

Rivalry Part I Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign

The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign

Passport Stamps Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single

Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion

Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign

Totoya Creatures development and introduction Agency: Carnation Group / Budapest Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods

You've Got a Case Agency: BBDO / New York Client: AT&T Category: Online Branded Entertainment / Short-form

"Ribbonesia" Adornments Agency: Ribbonesia / Sapporo Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign

The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content

Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content

BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit

MANta Clause Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360

Bikers Agency: Duval Guillaume Modem / Berchem Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience

Dig Deeper Agency: BBDO / New York Client: HBO Category: Websites / Branded Games

Devastating Explosions Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods

The One Show

Filter

Filter

Awards Archive

Awards Archive

Year

Year

2012

2012

Discipline

Discipline

All

All

Award

Award

Silver Pencil

Silver Pencil

Category

Category

Select Category

Select Category

Filter

Awards Archive

Filter

Awards Archive

Award

Agency

Client

Title

Category

Annual ID

Award: 2012 Advertising Silver Pencil

Agency: Wieden + Kennedy, Portland / Portland

Client: Old Spice

Title: Mano a Mano en el Bano

Category: Integrated Branding / Consumer Campaign

Annual ID: 12109G

Award: 2012 Interactive Silver Pencil

Agency: R/GA / New York

Client: Nike

Title: The Black Mamba

Category: Websites / Social Networks/Community

Annual ID: 12021N

Award: 2012 Interactive Silver Pencil

Agency: TBWA / London

Client: Wrigley

Title: Skittles Super Mega Rainbow Updater

Category: Social Media / Best Use of Social Media

Annual ID: 12090N

Award: 2012 Design Silver Pencil

Agency: Paprika / Montreal

Client: Mission Design

Title: World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure

Category: Branding / Booklet/Brochure

Annual ID: 12005D

Award: 2012 Interactive Silver Pencil

Agency: MTh (Motion Theory) / Los Angeles

Client: Chevrolet

Title: Bungee Stunt

Category: Online Films & Video / Event or Live Webcast - Single

Annual ID: 12050N

Award: 2012 Advertising Silver Pencil

Agency: Leo Burnett Detroit / Troy

Client: Troy Public Library

Title: Book Burning Party

Category: Experiential Advertising / Events and Competitions

Annual ID: 12102G

Award: 2012 Advertising Silver Pencil

Agency: Wieden+Kennedy New York / New York

Client: JORDAN

Title: Jordan – The Explosive Game

Category: Experiential Advertising / Events and Competitions

Annual ID: 12103G

Award: 2012 Interactive Silver Pencil

Agency: McKinney / durham

Client: EAS

Title: The Unstoppable Tour

Category: Integrated Branding / Integrated Branding Campaign - Online

Annual ID: 12070N

Award: 2012 Advertising Silver Pencil

Award:
2012 Advertising Silver Pencil

Agency:
Wieden + Kennedy, Portland / Portland

Client:
Old Spice

Title:
Mano a Mano en el Bano

Category:
Integrated Branding / Consumer Campaign

Annual ID:
12109G

Award:
2012 Interactive Silver Pencil

Agency:
R/GA / New York

Client:
Nike

Title:
The Black Mamba

Category:
Websites / Social Networks/Community

Annual ID:
12021N

Award:
2012 Interactive Silver Pencil

Agency:
TBWA / London

Client:
Wrigley

Title:
Skittles Super Mega Rainbow Updater

Category:
Social Media / Best Use of Social Media

Annual ID:
12090N

Award:
2012 Design Silver Pencil

Agency:
Paprika / Montreal

Client:
Mission Design

Title:
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure

Category:
Branding / Booklet/Brochure

Annual ID:
12005D

Award:
2012 Interactive Silver Pencil

Agency:
MTh (Motion Theory) / Los Angeles

Client:
Chevrolet

Title:
Bungee Stunt

Category:
Online Films & Video / Event or Live Webcast - Single

Annual ID:
12050N

Award:
2012 Advertising Silver Pencil

Agency:
Leo Burnett Detroit / Troy

Client:
Troy Public Library

Title:
Book Burning Party

Category:
Experiential Advertising / Events and Competitions

Annual ID:
12102G

Award:
2012 Advertising Silver Pencil

Agency:
Wieden+Kennedy New York / New York

Client:
JORDAN

Title:
Jordan – The Explosive Game

Category:
Experiential Advertising / Events and Competitions

Annual ID:
12103G

Award:
2012 Interactive Silver Pencil

Agency:
McKinney / durham

Client:
EAS

Title:
The Unstoppable Tour

Category:
Integrated Branding / Integrated Branding Campaign - Online

Annual ID:
12070N

Award:
2012 Advertising Silver Pencil

Agency:
The Martin Agency / Richmond

Client:
Walmart

Title:
Conveyor Belt #2

Category:
Consumer Television / :30/:25 - Campaign

Annual ID:
12065T

Award:
2012 Interactive Silver Pencil

Agency:
Forsman & Bodenfors / Gothenburg

Client:
IKEA

Title:
Lullabies

Category:
Websites / Durable Goods

Annual ID:
12008N

Award:
2012 Branded Entertainment Silver Pencil

Agency:
Leo Burnett Detroit / Troy

Client:
Troy Public Library

Title:
Book Burning Party

Category:
Events and Installations

Annual ID:
12042E

Award:
2012 Branded Entertainment Silver Pencil

Agency:
MetropolitanRepublic / Johanneesburg

Client:
Wimpy

Title:
Braille Burgers

Category:
Events and Installations

Annual ID:
12043E

Award:
2012 Advertising Silver Pencil

Agency:
Publicis Mojo / Auckland

Client:
Greenpeace

Title:
Oil on Canvas

Category:
Integrated Branding / Public Service Campaign

Annual ID:
12112G

Award:
2012 Design Silver Pencil

Agency:
The Classic Partnership Advertising / Dubai