The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Windmade
Agency: Droga5 / New York
Client: Vestas Category: Innovation in Advertising / Single or Campaign
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland Category: Public Service / Collateral - Single
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Sound Design
The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH Category: Craft / Typography
For Browsing Only
Agency: Beautiful / Singapore
Client: The Browsing Copy Project Category: Branding / Booklet/Brochure
Snowball Effect
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Gaming / Branded mobile games
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Events and Installations
THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles
Client: IBM Category: Events and Installations
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Social Media / Best Use of Social Media
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Branded Entertainment / Long-form
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Online Films & Video / Music Videos
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Television / Reality/Unscripted Series
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Gaming / Online gaming
Eastbound and Down Radio Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Radio / Campaign
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Branded Applications / Branded applications
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
The Ultra Asian
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Iconic
Agency: DDB MUDRA GROUP / MUMBAI
Client: Volkswagen Category: Collateral Design / Posters - Single
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
EfficientDynamics Sculpture
Agency: serviceplan / Munich
Client: BMW Group Category: Craft / Typography in Design - Single
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Interactive Advertising / Self-Promotion
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Cinema / Documentaries
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department Category: Craft / Interface Design
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes