The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Curators of Sweden
Agency: Volontaire / Stockholm
Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
Curiosism Book
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Category: Publication Design / Book Cover Design
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
Hangeul.Dream.Path.
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign
Evolve Skate
Agency: Ogilvy Group Melbourne / Melbourne
Client: Scott Holding Category: Collateral Design / Posters - Campaign
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Craft / Typography
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
Edit
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto Category: Industrial Design/Product Design / Single or Campaign
Le Curiosism
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Broadcast Design / Single
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
HBO GO Mobile Apps
Agency: HUGE / Brooklyn
Client: HBO Category: Mobile Applications/Sites / Services
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
THE HORROR TIME
Agency: Publicis / São Paulo
Client: Hopi Hari Category: Collateral Design / Posters - Single
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / Posters - Single
Anta “shoebox” installation
Agency: JWT Shanghai / Shanghai
Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
Anytime
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
POOL
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
Cable Effects
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Aldi Like Brands
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Banner Dove NFL
Agency: Grupo W / Saltillo
Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
IKEA e-folder
Agency: Laboratory Ideas Kft. / Budapest
Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Websites / E-Commerce
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Social Media / Best Use of Social Media
Run with me
Agency: VML Australia / IdeaWorks / Sydney
Client: Asics Category: Social Media / Location-Aware Services
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Public Service / Collateral - Campaign
Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Campaign
Bardot
Agency: Landor Associates / San Francisco
Client: Advanced Ice Cream Technologies Category: Branding / Logo Design
Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Underscore N°3: The Fight Issue
Agency: HJGHER / Singapore
Client: Underscore Category: Publication Design / Magazine Layout Design
Toll Booth Ice
Agency: DDB Sydney / Sydney
Client: Wrigleys Eclipse Category: Promos / Television Promo
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Coincidences
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign