The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
iPad Smart Cover Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters
Agency: Big Wednesday / Cape Town
Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters
Agency: Creature / Seattle
Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight
Agency: DDB New York / New York
Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern
Agency: Dentsu / Osaka
Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku.
Agency: Dentsu Inc. / Dof Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER!
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures
Agency: George Patterson Y&R / Melbourne
Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters
Agency: Mattson Creative / Irvine
Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI
Agency: Mokutani Design / Kawasaki
Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man
Agency: Ogilvy Germany / Frankfurt
Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour
Agency: Paprika / Montreal
Client: Domison Category: Collateral Design / Posters - Campaign
WVRST
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign
Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client: BirdLife Category: Collateral Design / Posters - Campaign
GUINNESS XMAS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: DIAGEO Category: Out Of Home / Billboards - Campaign
Say It to Get It: Google Voice Serach for Mobile
Agency: BBH London / New York
Client: Google Category: Out Of Home / Billboards - Campaign
Your Own Celebration
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: Mars Chocolate - Celebrations Category: Out Of Home / Billboards - Campaign
Parking Precision
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Volkswagen AG Category: Out Of Home / Billboards - Campaign
Betadine
Agency: Young & Rubicam Prague / Prague
Client: Betadine Category: Out Of Home / Billboards - Campaign
Coleman Sleeping Bags
Agency: Young & Rubicam Prague / Prague
Client: Coleman Category: Out Of Home / Billboards - Campaign
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Integrated Branding / Consumer Campaign
Fruit Figures
Agency: Scholz & Friends / Berlin
Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Jameson Legend
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Integrated Branding / Consumer Campaign
The Voiceless Campaign
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Dodge Journey: Search Engine for the World Wide World
Agency: Wieden+Kennedy Portland / Portland
Client: Dodge Category: Integrated Branding / Consumer Campaign
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App
Agency: DIGITALKITCHEN / Chicago
Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Converse Three Artists One Song
Agency: Cornerstone Agency / New York
Client: Converse Category: Music
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America Category: Music
Award:
2012 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Smart Cover Launch Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12128D
Award:
2012 Design Merit Award
Agency:
Big Wednesday / Cape Town
Client:
Marmite
Title:
Marmite Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12129D
Award:
2012 Design Merit Award
Agency:
Creature / Seattle
Client:
Expedia
Title:
Expedia 15th Anniversary Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12130D
Award:
2012 Design Merit Award
Agency:
DDB New York / New York
Client:
Art Director's Club
Title:
Keep Fighting The Good Fight
Category:
Collateral Design / Posters - Campaign
Annual ID:
12131D
Award:
2012 Design Merit Award
Agency:
Dentsu / Osaka
Client:
Heiwa Paper Co.,LTD.
Title:
Pattern*Pattern
Category:
Collateral Design / Posters - Campaign
Annual ID:
12132D
Award:
2012 Design Merit Award
Agency:
Dentsu Inc. / Dof Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12133D
Award:
2012 Design Merit Award
Agency:
DENTSU INC. / Minato-ku
Client:
Yoshida Hideo Memorial Foundation
Title:
DESIGN FEVER!
Category:
Collateral Design / Posters - Campaign
Annual ID:
12134D
Award:
2012 Design Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral Design / Posters - Campaign
Annual ID:
12135D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Thumbprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12136D
Award:
2012 Design Merit Award
Agency:
Mattson Creative / Irvine
Client:
Showtime
Title:
Dexter Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12137D
Award:
2012 Design Merit Award
Agency:
Mokutani Design / Kawasaki
Client:
YAMAHEI Shoten
Title:
YAMAHEI
Category:
Collateral Design / Posters - Campaign
Annual ID:
12138D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Collateral Design / Posters - Campaign
Annual ID:
12139D
Award:
2012 Design Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Mattel Germany
Title:
There is a child in each man
Category:
Collateral Design / Posters - Campaign
Annual ID:
12140D
Award:
2012 Design Merit Award
Agency:
Paprika / Montreal
Client:
Domison
Title:
Hochelaga Mon Amour
Category:
Collateral Design / Posters - Campaign
Annual ID:
12141D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST
Category:
Collateral Design / Posters - Campaign
Annual ID:
12142D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12143D
Award:
2012 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client:
BirdLife
Title:
SOS Festival Poster Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
12144D
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DIAGEO
Title:
GUINNESS XMAS CAMPAIGN
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12189A
Award:
2012 Advertising Merit Award
Agency:
BBH London / New York
Client:
Google
Title:
Say It to Get It: Google Voice Serach for Mobile
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12190A
Award:
2012 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
Mars Chocolate - Celebrations
Title:
Your Own Celebration
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12191A
Award:
2012 Advertising Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Volkswagen AG
Title:
Parking Precision
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12192A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Betadine
Title:
Betadine
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12193A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Coleman
Title:
Coleman Sleeping Bags
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12194A
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12504G
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12505G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12506G
Award:
2012 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Best Test Drive. Ever. Period. Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12507G
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
National Australia Bank
Title:
Break Up
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12508G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12509G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Kraft Mac and Cheese Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12510G
Award:
2012 Advertising Merit Award
Agency:
Garbergs / Stockholm
Client:
Nordiska Kompaniet - NK
Title:
Future Classics
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12511G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12512G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12513G
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12514G
Award:
2012 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12515G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Ukraine / Kiev
Client:
Bank Forum Commerzbank Group
Title:
German Style
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12516G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12517G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12518G
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Legend
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12519G
Award:
2012 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
The Zimbabwean Newspaper
Title:
The Voiceless Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12520G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy Portland / Portland
Client:
Dodge
Title:
Dodge Journey: Search Engine for the World Wide World
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12521G
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12137N
Award:
2012 Interactive Merit Award
Agency:
DIGITALKITCHEN / Chicago
Client:
Paramount Pictures
Title:
Transformers: Dark of the Moon Augmented Reality App
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12138N
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
Sequoia
Title:
Nothing to Hide
Category:
Broadcast Design / Campaign
Annual ID:
12197D
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Google Chrome: Lady Gaga
Category:
Music
Annual ID:
12131E
Award:
2012 Branded Entertainment Merit Award
Agency:
Cornerstone Agency / New York
Client:
Converse
Title:
Converse Three Artists One Song
Category:
Music
Annual ID:
12132E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12133E
Award:
2012 Branded Entertainment Merit Award
Agency:
GreenLight Media & Marketing / West Hollywood
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Music
Annual ID:
12134E
Award:
2012 Branded Entertainment Merit Award
Agency:
InnovativeThunder / NewYork
Client:
Riot !n Paris
Title:
Track Me
Category:
Music
Annual ID:
12135E
