The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Blueprint
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Newspaper / Small Space Print - Campaign
Bounty Picks It Up
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Campaign
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Newspaper / Small Space Print - Campaign
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Brand Transformation / Single
Ghost Chips
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency (NZTA) Category: Brand Transformation / Single
Ted Williams - Fight Hunger
Agency: CP+B / Boulder
Client: Kraft Category: Brand Transformation / Single
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single
Pain Squad Mobile App
Agency: Cundari / Toronto
Client: The Hospital for Sick Children Category: Brand Transformation / Single
Kisser Casting
Agency: Kids Love Jetlag / Paris
Client: Martini (Bacardi Global Brands) Category: Brand Transformation / Single
AskAway.ca
Agency: Revolve / DIGITALKITCHEN / Bedford
Client: Atlantic Lottery Category: Brand Transformation / Single
The PNC Christmas Price Index Express
Agency: Deutsch Inc. / NEw york
Client: PNC Bank Category: Websites / Services
Always Epic - Brian Wilson
Agency: Hill Holliday / Boston
Client: Major League Baseball Category: Websites / Services
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Websites / Services
Holidays without Internet
Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich
Client: Switzerland Tourism Category: Websites / Services
The Söderberg Prize 2011
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Transit & Outdoor Installations - Single
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Out Of Home / Transit & Outdoor Installations - Single
Message Clouds
Agency: Clemenger BBDO / Brisbane
Client: Energex Category: Out Of Home / Transit & Outdoor Installations - Single
The Skate Wash Denim
Agency: JWT Always Shanghai / Shanghai
Client: Meters\bonwe Category: Out Of Home / Transit & Outdoor Installations - Single
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brother Pictures Canada Category: Out Of Home / Transit & Outdoor Installations - Single
Little Marina
Agency: Mother / ny
Client: Target Category: Out Of Home / Transit & Outdoor Installations - Single
SPEEDWAY
Agency: Ogilvy / Mexico, D.F.
Client: Mattel Mexico/Hot Wheels Category: Out Of Home / Transit & Outdoor Installations - Single
Sporty Vouchers
Agency: Ogilvy Germany / Frankfurt
Client: SportScheck Category: Out Of Home / Transit & Outdoor Installations - Single
Surfrider
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Balloons
Agency: Ogilvy & Mather / London
Client: War Child Category: Craft / Photography in Design - Campaign
Ocean Armor
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Upside Down
Agency: Y&R Sao Paulo / Sao Paulo
Client: Santa Casa de Misericordia de Sao Paulo Category: Craft / Photography in Design - Campaign
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground
Agency: BBH LONDON / London
Client: Fruitshoot Category: Websites / Branded Games
A Google A Day
Agency: Google Creative Lab / New York
Client: Google Category: Websites / Branded Games
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Websites / Branded Games
Sending the unthinkable
Agency: RAPP / London
Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap
Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
Epic Comic Movies
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
The Human Element
Agency: Discovery Networks Asia-Pacific / Singapore
Client: Discovery Science Category: Promos / Television Promo
TCM 31 Days of Oscars
Agency: Ferroconcrete / Los Angeles
Client: TCM Category: Promos / Television Promo
Voltron Force Promo
Agency: Oishii Creative / Pasadena
Client: Nicktoons Category: Promos / Television Promo
Guess who’s been watching DStv - Chopstix
Agency: Studio Zoo / Randburg
Client: DStv Category: Promos / Television Promo
TOKYO SHAKKEI
Agency: HAKUHODO INC. / Tokyo
Client: HAKUHODO +DESIGN PROJECT Category: Package Design / Package Design - Single
Renn Lim by Renn Lim
Agency: Kinetic Singapore / Singapore
Client: Holycrap.sg Category: Package Design / Package Design - Single
Calm Tea Bags
Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client: Boh Plantation Sdn Bhd Category: Package Design / Package Design - Single
"B," The Honey-Cachaca Stinger
Agency: Pereira & O'Dell / San Francisco
Client: B Category: Package Design / Package Design - Single
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Union Bank of India
Title:
Blueprint
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12149A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12150A
Award:
2012 Advertising Merit Award
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12151A
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Brand Transformation / Single
Annual ID:
12338N
Award:
2012 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency (NZTA)
Title:
Ghost Chips
Category:
Brand Transformation / Single
Annual ID:
12339N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza Hero
Category:
Brand Transformation / Single
Annual ID:
12340N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Ted Williams - Fight Hunger
Category:
Brand Transformation / Single
Annual ID:
12341N
Award:
2012 Interactive Merit Award
Agency:
CP+B/Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Annual ID:
12342N
Award:
2012 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
The Hospital for Sick Children
Title:
Pain Squad Mobile App
Category:
Brand Transformation / Single
Annual ID:
12343N
Award:
2012 Interactive Merit Award
Agency:
Kids Love Jetlag / Paris
Client:
Martini (Bacardi Global Brands)
Title:
Kisser Casting
Category:
Brand Transformation / Single
Annual ID:
12344N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google
Title:
Google Wallet
Category:
Brand Transformation / Single
Annual ID:
12345N
Award:
2012 Interactive Merit Award
Agency:
Revolve / DIGITALKITCHEN / Bedford
Client:
Atlantic Lottery
Title:
AskAway.ca
Category:
Brand Transformation / Single
Annual ID:
12346N
Award:
2012 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Google
Title:
What Do You Love?
Category:
Websites / Services
Annual ID:
12122N
Award:
2012 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Adobe
Title:
The Expressive Web
Category:
Websites / Services
Annual ID:
12123N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc. / NEw york
Client:
PNC Bank
Title:
The PNC Christmas Price Index Express
Category:
Websites / Services
Annual ID:
12124N
Award:
2012 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Major League Baseball
Title:
Always Epic - Brian Wilson
Category:
Websites / Services
Annual ID:
12125N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Services
Annual ID:
12126N
Award:
2012 Interactive Merit Award
Agency:
SPILLMANN/FELSER/LEO BURNETT / Zurich
Client:
Switzerland Tourism
Title:
Holidays without Internet
Category:
Websites / Services
Annual ID:
12127N
Award:
2012 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Röhsska Museum
Title:
The Söderberg Prize 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12183D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
Where the Wind Blows
Category:
Publication Design / Book Layout Design
Annual ID:
12184D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12185D
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12195A
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO / Brisbane
Client:
Energex
Title:
Message Clouds
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12196A
Award:
2012 Advertising Merit Award
Agency:
JWT Always Shanghai / Shanghai
Client:
Meters\bonwe
Title:
The Skate Wash Denim
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12197A
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12198A
Award:
2012 Advertising Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brother Pictures Canada
Title:
Bacteria Billboards
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12199A
Award:
2012 Advertising Merit Award
Agency:
Mother / ny
Client:
Target
Title:
Little Marina
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12200A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy / Mexico, D.F.
Client:
Mattel Mexico/Hot Wheels
Title:
SPEEDWAY
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12201A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
SportScheck
Title:
Sporty Vouchers
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12202A
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Surfrider
Category:
Craft / Photography in Design - Campaign
Annual ID:
12227D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Balloons
Category:
Craft / Photography in Design - Campaign
Annual ID:
12228D
Award:
2012 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Ocean Armor
Category:
Craft / Photography in Design - Campaign
Annual ID:
12229D
Award:
2012 Design Merit Award
Agency:
Y&R Sao Paulo / Sao Paulo
Client:
Santa Casa de Misericordia de Sao Paulo
Title:
Upside Down
Category:
Craft / Photography in Design - Campaign
Annual ID:
12230D
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Websites / Branded Games
Annual ID:
12093N
Award:
2012 Interactive Merit Award
Agency:
BBH LONDON / London
Client:
Fruitshoot
Title:
Champion of the Playground
Category:
Websites / Branded Games
Annual ID:
12094N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
A Google A Day
Category:
Websites / Branded Games
Annual ID:
12095N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Websites / Branded Games
Annual ID:
12096N
Award:
2012 Advertising Merit Award
Agency:
RAPP / London
Client:
NSPCC
Title:
Sending the unthinkable
Category:
Public Service / Collateral - Single
Annual ID:
12277A
Award:
2012 Advertising Merit Award
Agency:
Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client:
Multiple Sclerosis Society
Title:
MS Numbing Soap
Category:
Public Service / Collateral - Single
Annual ID:
12278A
Award:
2012 Branded Entertainment Merit Award
Agency:
MSN Video and Multimedia / Bellevue
Client:
MSN Entertainment
Title:
Epic Comic Movies
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12191E
Award:
2012 Branded Entertainment Merit Award
Agency:
Deep Focus / New York
Client:
Epix
Title:
The Long Khan
Category:
Promos / Television Promo
Annual ID:
12183E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Networks Asia-Pacific / Singapore
Client:
Discovery Science
Title:
The Human Element
Category:
Promos / Television Promo
Annual ID:
12184E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ferroconcrete / Los Angeles
Client:
TCM
Title:
TCM 31 Days of Oscars
Category:
Promos / Television Promo
Annual ID:
12185E
Award:
2012 Branded Entertainment Merit Award
Agency:
Oishii Creative / Pasadena
Client:
Nicktoons
Title:
Voltron Force Promo
Category:
Promos / Television Promo
Annual ID:
12186E
Award:
2012 Branded Entertainment Merit Award
Agency:
Studio Zoo / Randburg
Client:
DStv
Title:
Guess who’s been watching DStv - Chopstix
Category:
Promos / Television Promo
Annual ID:
12187E
Award:
2012 Design Merit Award
Agency:
HAKUHODO INC. / Tokyo
Client:
HAKUHODO +DESIGN PROJECT
Title:
TOKYO SHAKKEI
Category:
Package Design / Package Design - Single
Annual ID:
12113D
Award:
2012 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Holycrap.sg
Title:
Renn Lim by Renn Lim
Category:
Package Design / Package Design - Single
Annual ID:
12114D
Award:
2012 Design Merit Award
Agency:
M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client:
Boh Plantation Sdn Bhd
Title:
Calm Tea Bags
Category:
Package Design / Package Design - Single
Annual ID:
12115D
Award:
2012 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
B
Title:
"B," The Honey-Cachaca Stinger
Category:
Package Design / Package Design - Single
Annual ID:
12116D
