The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unbottle Yourself
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single
The Heist
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Category: Interactive Advertising / Environmental/Experiential - Single
Microsite PLAY
Agency: Baillat Cardell & fils + Iregular / Montréal
Client: MUTEK Category: Interactive Advertising / Environmental/Experiential - Single
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Interactive Advertising / Environmental/Experiential - Single
Temptations Sampling Machine
Agency: CP+B / Boulder
Client: JELL-O Category: Interactive Advertising / Environmental/Experiential - Single
Times Square Tracker
Agency: CP+B / Boulder
Client: Domino's Category: Interactive Advertising / Environmental/Experiential - Single
The face of the marathon.
Agency: HEIMAT / Berlin
Client: adidas Category: Interactive Advertising / Environmental/Experiential - Single
Pirate Radio Experiment
Agency: Jung von Matt AG / Berlin
Client: ISHR International Society for Human Rights Category: Interactive Advertising / Environmental/Experiential - Single
SoundAffects
Agency: mono / Minneapolis
Client: Parsons The New School for Design Category: Interactive Advertising / Environmental/Experiential - Single
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Environmental/Experiential - Single
Million Mile Joe
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Environmental/Experiential - Single
Absolut Blank Live
Agency: The Mill Digital / London
Client: PERNOD RICARD Category: Interactive Advertising / Environmental/Experiential - Single
The Explosions Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Interactive Advertising / Environmental/Experiential - Single
Social Pump Up
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / 60 Second - Single
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York
Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE Category: Consumer Television / 60 Second - Single
Letter
Agency: Badillo Nazca S&S / San Juan
Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Big Day
Agency: BBH LONDON / London
Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing
Agency: Black River FC / Johannesburg
Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101
Agency: Euro RSCG Israel / Tel Aviv
Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single
Then and Now
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
My Dad's Car
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
One Hitter
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Urn
Agency: JWT New York / New York
Client: Kraft Foods Category: Consumer Television / 60 Second - Single
Blind Spot
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / 60 Second - Single
Give and Get
Agency: Leo Burnett Chicago / Chicago
Client: Hallmark Category: Consumer Television / 60 Second - Single
Balloons
Agency: LDC / São Paulo
Client: MTV Brasil Category: Consumer Television / 60 Second - Single
Blam! Blam!
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / 60 Second - Single
Dear Sophie
Agency: BBH and Google Creative Lab / Los Angeles
Client: Google Chrome Category: Consumer Television / 60 Second - Single
2012
Agency: Ponce Buenos Aires / Buenos Aires
Client: Unilever Category: Consumer Television / 60 Second - Single
ZE - Electric life
Agency: Publicis Conseil / PARIS
Client: Renault Category: Consumer Television / 60 Second - Single
Super In. Super Out.
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / 60 Second - Single
Gas Powered Everything
Agency: TBWA Chiat Day, Los Angeles & Toronto / Los Angeles
Client: Nissan Category: Consumer Television / 60 Second - Single
No Sheep - No Sleep
Agency: TRY/ Apt / Oslo
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Handlebar Moustache
Agency: Wieden+Kennedy New York / New York
Client: Heineken USA Category: Consumer Television / 60 Second - Single
Dirty Cops
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
Blueprint
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Newspaper / Small Space Print - Campaign
Bounty Picks It Up
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Campaign
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Newspaper / Small Space Print - Campaign
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS Category: Gaming / Branded mobile games
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Doggelganger
Agency: Colenso BBDO / Auckland
Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Virou.gr
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Carrefour Category: Websites / Public Service/Non-Profit
Escape Button
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Websites / Public Service/Non-Profit
Future of Car Sharing
Agency: Hyperakt / Brooklyn
Client: Collaborative Fund Category: Websites / Public Service/Non-Profit