The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The four of Woolga
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Closed GmbH Category: Package Design / Package Design - Campaign
Happy Indians
Agency: McCann Worldgroup India / mumbai
Client: Perfeti Van Melle India PVT Limited Category: Package Design / Package Design - Campaign
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Package Design / Package Design - Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Applications / Branded applications
Touching The Stars
Agency: BBH / New York
Client: BBC Category: Branded Applications / Branded applications
Pepsi Max Top Mates
Agency: Clemenger BBDO Sydney / Sydney
Client: Pepsi Max Category: Branded Applications / Branded applications
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Branded Applications / Branded applications
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Branded Applications / Branded applications
The Paper Baron
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Branded Applications / Branded applications
Country Life - The Great British Picnic App
Agency: Grey London / London
Client: Dairy Crest Category: Branded Applications / Branded applications
Believe-O-Magic
Agency: JWT New York / New York
Client: Macy's Category: Branded Applications / Branded applications
King of the Slope
Agency: Lowe Brindfors / Stockholm
Client: Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording Category: Branded Applications / Branded applications
Corona Beach Break
Agency: Pereira & O'Dell / San Francisco
Client: Corona Category: Branded Applications / Branded applications
Google Wallet
Agency: R/GA / New York
Client: Google Wallet Category: Branded Applications / Branded applications
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Branded Applications / Branded applications
Spider
Agency: The Martin Agency / Richmond
Client: Mentos Category: Branded Applications / Branded applications
Frank the Fruitcake
Agency: The Martin Agency / Richmond
Client: Walmart Category: Branded Applications / Branded applications
Astro MY Music Awards
Agency: Astro MBNS / Bukit Jalil
Client: Astro AEC Category: Promos / Reality-television Promo
Tip Jar
Agency: BBH ASIA PACIFIC / Singapore
Client: Singapore Tourism Board Category: Promos / Reality-television Promo
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Promos / Reality-television Promo
Unbore Mornings
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Consumer Goods
Pringles Crunch Band
Agency: CP+B / Gothenburg
Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
Earth 2050: The Future of Energy
Agency: MediaCom / New York
Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day
Agency: TBWA\Toronto / Toronto
Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Transit & Outdoor Installations - Single
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Out Of Home / Transit & Outdoor Installations - Single
Message Clouds
Agency: Clemenger BBDO / Brisbane
Client: Energex Category: Out Of Home / Transit & Outdoor Installations - Single
The Skate Wash Denim
Agency: JWT Always Shanghai / Shanghai
Client: Meters\bonwe Category: Out Of Home / Transit & Outdoor Installations - Single
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brother Pictures Canada Category: Out Of Home / Transit & Outdoor Installations - Single
Little Marina
Agency: Mother / ny
Client: Target Category: Out Of Home / Transit & Outdoor Installations - Single
SPEEDWAY
Agency: Ogilvy / Mexico, D.F.
Client: Mattel Mexico/Hot Wheels Category: Out Of Home / Transit & Outdoor Installations - Single
Sporty Vouchers
Agency: Ogilvy Germany / Frankfurt
Client: SportScheck Category: Out Of Home / Transit & Outdoor Installations - Single
TOKYO SHAKKEI
Agency: HAKUHODO INC. / Tokyo
Client: HAKUHODO +DESIGN PROJECT Category: Package Design / Package Design - Single
Renn Lim by Renn Lim
Agency: Kinetic Singapore / Singapore
Client: Holycrap.sg Category: Package Design / Package Design - Single
Calm Tea Bags
Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client: Boh Plantation Sdn Bhd Category: Package Design / Package Design - Single
"B," The Honey-Cachaca Stinger
Agency: Pereira & O'Dell / San Francisco
Client: B Category: Package Design / Package Design - Single
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign