The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Upgradable Banner
Agency: Cundari / Toronto
Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single
Oil Spill Take Over
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single
Scrolling for pleasure
Agency: Herezie / Paris
Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single
Automatic Banner
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Original Click
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Porteur.cc
Agency: M&C Saatchi / Stockholm
Client: Porteur.cc Category: Design Does / Industrial Design
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
See More of New Zealand by Train
Agency: Clemenger BBDO / Wellington
Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Surf Club Project
Agency: Clemenger BBDO / Melbourne
Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Corona Familiar
Agency: Cramer - Krasselt / Chicago
Client: Crown Imports Category: Out Of Home / Transit & Outdoor Installations - Campaign
Kia Optima Panoramic Sunroof
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Life Cycle
Agency: DDB / Singapore
Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign
Human Coupons
Agency: Leo Burnett / Toronto
Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India Category: Out Of Home / Transit & Outdoor Installations - Campaign
Jameson Oil Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Out Of Home / Transit & Outdoor Installations - Campaign
Roachville
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Transit & Outdoor Installations - Campaign
Rav4 - No Time to Waste!
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Interactive Advertising / Banners - Dynamic - Campaign
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Public Service/Non-Profit
Road Mode
Agency: George Patterson Y&R / Melbourne
Client: Vic Roads Category: Mobile Applications/Sites / Public Service/Non-Profit
Radiolab App
Agency: 1 Trick Pony / Hammonton
Client: WNYC Category: Mobile Applications/Sites / Public Service/Non-Profit
TCM Classic Film Festival
Agency: 1 Trick Pony / Hammonton
Client: Turner Classic Movies Category: Collateral Design / Posters - Series
Museum of Childhood Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Museum of Childhood Category: Collateral Design / Posters - Series
BIAN | Biennale Internationale D'art Numerique
Agency: Baillat Cardell & Fils / Montreal
Client: ACREQ | ELEKTRA Category: Collateral Design / Posters - Series
Cocoon Poster Campaign
Agency: BBDO / New York
Client: Denon Category: Collateral Design / Posters - Series
Children's Film Festival
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Collateral Design / Posters - Series
CATCH THE MOON,CATCH THE BLOSSOM.
Agency: Dentsu / Osaka
Client: SHO OFFICE Category: Collateral Design / Posters - Series
Look up!-Sakura Festival 2012 in Tokyo-
Agency: Dentsu / Tokyo
Client: Mitsubishi Estate Category: Collateral Design / Posters - Series
Rolling Egg
Agency: Dentsu / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series
Neenah in Boston
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Collateral Design / Posters - Series
Pig / Dog / Cat
Agency: JC ART+DESIGN / Shanghai
Client: No.8 Animal Hospital Category: Collateral Design / Posters - Series
CBS Poster Series
Agency: Mattson Creative / Irvine
Client: CBS Category: Collateral Design / Posters - Series
Luggage Labels
Agency: Ogilvy & Mather / London
Client: Expedia Category: Collateral Design / Posters - Series
IBM Faces
Agency: Ogilvy & Mather India / Bangalore
Client: IBM Category: Collateral Design / Posters - Series
Steppenwolf Campaign
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral Design / Posters - Series
Handcraft
Agency: TokyuAgency / Tokyo
Client: Tokyo Midtown Management Co. Category: Collateral Design / Posters - Series
Sugiura "Utsuwa" Kobo
Agency: TUGBOAT / Tokyo
Client: Atelier Sugiura Category: Collateral Design / Posters - Series
Dripp Coffee Shop
Agency: Turner Duckworth Design / London/San Francisco
Client: Dripp Category: Collateral Design / Posters - Series
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Social Media / Communities / Microblogging
The Rubber band
Agency: DDB / Singapore
Client: Singapore Raffles Music College Category: Public Service / Promotional Items - Single or Campaign
Recycled Calendar
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Promotional Items - Single or Campaign
Hot Wheels 'Keychain'
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Public Service / Promotional Items - Single or Campaign
En Sus Zapatos / In Their Shoes
Agency: Sancho BBDO / Bogota
Client: ACNUR Category: Public Service / Promotional Items - Single or Campaign
Anti-Dengue Mosquito Trap
Agency: Y&R Philippines / Makati City
Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv
Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
The Upgradable Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13165N
Award:
2013 Interactive Merit Award
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Spill Take Over
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13166N
Award:
2013 Interactive Merit Award
Agency:
Herezie / Paris
Client:
Passage du D?sir
Title:
Scrolling for pleasure
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13167N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Automatic Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13168N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Original Click
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13169N
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Stockholm
Client:
Porteur.cc
Title:
Porteur.cc
Category:
Design Does / Industrial Design
Annual ID:
13278D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE3D
Category:
Design Does / Industrial Design
Annual ID:
13279D
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13187A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
KiwiRail
Title:
See More of New Zealand by Train
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13188A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
DULUX AUSTRALIA
Title:
The Surf Club Project
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13189A
Award:
2013 Advertising Merit Award
Agency:
Cramer - Krasselt / Chicago
Client:
Crown Imports
Title:
Corona Familiar
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13190A
Award:
2013 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Kia Optima Panoramic Sunroof
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13191A
Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Life Cycle
Title:
Life Cycle
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13192A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
Human Coupons
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13193A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13194A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Oil Paintings
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13195A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Roachville
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13196A
Award:
2013 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Rav4 - No Time to Waste!
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
13172N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Moscow
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13154N
Award:
2013 Interactive Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Vic Roads
Title:
Road Mode
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13155N
Award:
2013 Interactive Merit Award
Agency:
1 Trick Pony / Hammonton
Client:
WNYC
Title:
Radiolab App
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13156N
Award:
2013 Design Merit Award
Agency:
1 Trick Pony / Hammonton
Client:
Turner Classic Movies
Title:
TCM Classic Film Festival
Category:
Collateral Design / Posters - Series
Annual ID:
13088D
Award:
2013 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Museum of Childhood
Title:
Museum of Childhood Campaign
Category:
Collateral Design / Posters - Series
Annual ID:
13089D
Award:
2013 Design Merit Award
Agency:
Baillat Cardell & Fils / Montreal
Client:
ACREQ | ELEKTRA
Title:
BIAN | Biennale Internationale D'art Numerique
Category:
Collateral Design / Posters - Series
Annual ID:
13090D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
Cocoon Poster Campaign
Category:
Collateral Design / Posters - Series
Annual ID:
13091D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Children's Film Festival
Category:
Collateral Design / Posters - Series
Annual ID:
13092D
Award:
2013 Design Merit Award
Agency:
Dentsu / Osaka
Client:
SHO OFFICE
Title:
CATCH THE MOON,CATCH THE BLOSSOM.
Category:
Collateral Design / Posters - Series
Annual ID:
13093D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Estate
Title:
Look up!-Sakura Festival 2012 in Tokyo-
Category:
Collateral Design / Posters - Series
Annual ID:
13094D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Shiga Art School
Title:
Rolling Egg
Category:
Collateral Design / Posters - Series
Annual ID:
13095D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah in Boston
Category:
Collateral Design / Posters - Series
Annual ID:
13096D
Award:
2013 Design Merit Award
Agency:
JC ART+DESIGN / Shanghai
Client:
No.8 Animal Hospital
Title:
Pig / Dog / Cat
Category:
Collateral Design / Posters - Series
Annual ID:
13098D
Award:
2013 Design Merit Award
Agency:
Mattson Creative / Irvine
Client:
CBS
Title:
CBS Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
13099D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Luggage Labels
Category:
Collateral Design / Posters - Series
Annual ID:
13100D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather India / Bangalore
Client:
IBM
Title:
IBM Faces
Category:
Collateral Design / Posters - Series
Annual ID:
13101D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Steppenwolf Campaign
Category:
Collateral Design / Posters - Series
Annual ID:
13103D
Award:
2013 Design Merit Award
Agency:
The Monkeys/MAUD / Sydney
Client:
Diageo
Title:
Mixionary
Category:
Collateral Design / Posters - Series
Annual ID:
13104D
Award:
2013 Design Merit Award
Agency:
TokyuAgency / Tokyo
Client:
Tokyo Midtown Management Co.
Title:
Handcraft
Category:
Collateral Design / Posters - Series
Annual ID:
13105D
Award:
2013 Design Merit Award
Agency:
TUGBOAT / Tokyo
Client:
Atelier Sugiura
Title:
Sugiura "Utsuwa" Kobo
Category:
Collateral Design / Posters - Series
Annual ID:
13106D
Award:
2013 Design Merit Award
Agency:
Turner Duckworth Design / London/San Francisco
Client:
Dripp
Title:
Dripp Coffee Shop
Category:
Collateral Design / Posters - Series
Annual ID:
13107D
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Social Media / Communities / Microblogging
Annual ID:
13293N
Award:
2013 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Climate Reality
Title:
Reality Drop
Category:
Social Media / Communities / Microblogging
Annual ID:
13294N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Annual ID:
13295N
Award:
2013 Interactive Merit Award
Agency:
OgilvyOne / London
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Annual ID:
13296N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Social Media / Communities / Microblogging
Annual ID:
13297N
Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Singapore Raffles Music College
Title:
The Rubber band
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13313A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Recycled Calendar
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13314A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hot Wheels 'Keychain'
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13315A
Award:
2013 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
ACNUR
Title:
En Sus Zapatos / In Their Shoes
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13316A
Award:
2013 Advertising Merit Award
Agency:
Y&R Philippines / Makati City
Client:
Maynilad Water Company
Title:
Anti-Dengue Mosquito Trap
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13317A
Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Opticana
Title:
The Pinch Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13170N
