The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
OneNike
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Information Architecture
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
Belleville
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York
Client: Verizon Wireless Category: Branded Apps / Single
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Websites / Consumer Goods
The Great Paper Airplane Project
Agency: BBDO San Francisco / San Francisco
Client: Pima Air & Space Museum Category: Design Does / Industrial Design
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Animation/Motion Graphics
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series
Complice
Agency: Three & Co. / Osaka
Client: Complice Category: Collateral Design / Posters - Series
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Self-Promotion / Single or Series
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Websites / Services
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Online Films & Video / Short Form - Single
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Radio / Campaign
Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Usability
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites / Branded Games
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Category: Innovation in Branded Content / Single
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: Experiential
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney
Client: Ramblin' Brands Category: Package Design / Product Line
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Single