The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Upgradable Banner
Agency: Cundari / Toronto
Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single
Oil Spill Take Over
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single
Scrolling for pleasure
Agency: Herezie / Paris
Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single
Automatic Banner
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Original Click
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Porteur.cc
Agency: M&C Saatchi / Stockholm
Client: Porteur.cc Category: Design Does / Industrial Design
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
See More of New Zealand by Train
Agency: Clemenger BBDO / Wellington
Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Surf Club Project
Agency: Clemenger BBDO / Melbourne
Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Corona Familiar
Agency: Cramer - Krasselt / Chicago
Client: Crown Imports Category: Out Of Home / Transit & Outdoor Installations - Campaign
Kia Optima Panoramic Sunroof
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Life Cycle
Agency: DDB / Singapore
Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign
Human Coupons
Agency: Leo Burnett / Toronto
Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India Category: Out Of Home / Transit & Outdoor Installations - Campaign
Jameson Oil Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Out Of Home / Transit & Outdoor Installations - Campaign
Roachville
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Transit & Outdoor Installations - Campaign
Rav4 - No Time to Waste!
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Interactive Advertising / Banners - Dynamic - Campaign
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Public Service/Non-Profit
Road Mode
Agency: George Patterson Y&R / Melbourne
Client: Vic Roads Category: Mobile Applications/Sites / Public Service/Non-Profit
Radiolab App
Agency: 1 Trick Pony / Hammonton
Client: WNYC Category: Mobile Applications/Sites / Public Service/Non-Profit
TCM Classic Film Festival
Agency: 1 Trick Pony / Hammonton
Client: Turner Classic Movies Category: Collateral Design / Posters - Series
Museum of Childhood Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Museum of Childhood Category: Collateral Design / Posters - Series
BIAN | Biennale Internationale D'art Numerique
Agency: Baillat Cardell & Fils / Montreal
Client: ACREQ | ELEKTRA Category: Collateral Design / Posters - Series
Cocoon Poster Campaign
Agency: BBDO / New York
Client: Denon Category: Collateral Design / Posters - Series
Children's Film Festival
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Collateral Design / Posters - Series
CATCH THE MOON,CATCH THE BLOSSOM.
Agency: Dentsu / Osaka
Client: SHO OFFICE Category: Collateral Design / Posters - Series
Look up!-Sakura Festival 2012 in Tokyo-
Agency: Dentsu / Tokyo
Client: Mitsubishi Estate Category: Collateral Design / Posters - Series
Rolling Egg
Agency: Dentsu / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series
Neenah in Boston
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Collateral Design / Posters - Series
Pig / Dog / Cat
Agency: JC ART+DESIGN / Shanghai
Client: No.8 Animal Hospital Category: Collateral Design / Posters - Series
CBS Poster Series
Agency: Mattson Creative / Irvine
Client: CBS Category: Collateral Design / Posters - Series
Luggage Labels
Agency: Ogilvy & Mather / London
Client: Expedia Category: Collateral Design / Posters - Series
IBM Faces
Agency: Ogilvy & Mather India / Bangalore
Client: IBM Category: Collateral Design / Posters - Series
Steppenwolf Campaign
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral Design / Posters - Series
Handcraft
Agency: TokyuAgency / Tokyo
Client: Tokyo Midtown Management Co. Category: Collateral Design / Posters - Series
Sugiura "Utsuwa" Kobo
Agency: TUGBOAT / Tokyo
Client: Atelier Sugiura Category: Collateral Design / Posters - Series
Dripp Coffee Shop
Agency: Turner Duckworth Design / London/San Francisco
Client: Dripp Category: Collateral Design / Posters - Series
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Social Media / Communities / Microblogging
The Rubber band
Agency: DDB / Singapore
Client: Singapore Raffles Music College Category: Public Service / Promotional Items - Single or Campaign
Recycled Calendar
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Promotional Items - Single or Campaign
Hot Wheels 'Keychain'
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Public Service / Promotional Items - Single or Campaign
En Sus Zapatos / In Their Shoes
Agency: Sancho BBDO / Bogota
Client: ACNUR Category: Public Service / Promotional Items - Single or Campaign
Anti-Dengue Mosquito Trap
Agency: Y&R Philippines / Makati City
Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv
Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single