The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Design and Paper Engineering
Agency: artless / Tokyo
Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi co., ltd. / Tokyo
Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Spatial Design / Indoor Spaces
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney
Client: Ramblin' Brands Category: Product Design / Single or Series
Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Posters - Series
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series
Complice
Agency: Three & Co. / Osaka
Client: Complice Category: Collateral Design / Posters - Series
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Belleville
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Minicar Music Player
Agency: ADK / Tokyo
Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Direction
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
ZOMBIU
Agency: UBISOFT MONTPELLIER / Paris
Client: UBISOFT Category: Craft / Technique / Best Animation
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Non-Broadcast / Short-form
Swedens Largest Energy Experiment
Agency: Forsman & Bodenfors / Gothenburg
Client: E.ON Category: User Experience Design / Interaction Design
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Interaction Design
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: User Experience Design / Interaction Design
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Websites / Services
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Writing
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills Category: Best Branded Content Channel / Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Music Videos
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Category: Innovation in Branded Content / Single
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Social Media / Best Use of Social Media/Facebook