The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Minicar Music Player
Agency: ADK / Tokyo
Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Posters - Series
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites / Branded Games
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Direction
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney
Client: Ramblin' Brands Category: Product Design / Single or Series
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Custom Content
Belleville
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Music Videos
ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Websites / Consumer Goods
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
OneNike
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Information Architecture
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
The Singing Alphabet
Agency: Mother / London
Client: The Ministry of Letters Category: Gaming / Branded Mobile Games
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills Category: Best Branded Content Channel / Single
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Spatial Design / Indoor Spaces
The Great Paper Airplane Project
Agency: BBDO San Francisco / San Francisco
Client: Pima Air & Space Museum Category: Design Does / Industrial Design
Bridge of Life
Agency: Cheil Worldwide / Seoul
Client: Samsung Life Insurance Category: Municipal Design / Single or Series
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Film / Documentaries - Features
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Writing
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Online Films & Video / Short Form - Single
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Creative Use of Music Supporting A Brand
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Branded Content / Online
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
Award:
2013 Design Gold Pencil
Agency:
ADK / Tokyo
Client:
Fuji heavy Industries
Title:
Minicar Music Player
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13054D
Award:
2013 Advertising Gold Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13001A
Award:
2013 Design Gold Pencil
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Animal Trees
Category:
Public Service / Posters - Series
Annual ID:
13057D
Award:
2013 Design Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13051D
Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13024A
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Annual ID:
13001N
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Annual ID:
13053E
Award:
2013 Interactive Gold Pencil
Agency:
Grow / Norfolk
Client:
Google
Title:
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13042N
Award:
2013 Interactive Gold Pencil
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13028N
Award:
2013 Advertising Gold Pencil
Agency:
Duval Guillaume / Paris
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Annual ID:
13074G
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13048T
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Direction
Annual ID:
13056E
Award:
2013 Advertising Gold Pencil
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13006A
Award:
2013 Design Gold Pencil
Agency:
Bear Meets Eagle On Fire / Sydney
Client:
Ramblin' Brands
Title:
Smile Makers Vibrators
Category:
Product Design / Single or Series
Annual ID:
13043D
Award:
2013 Branded Entertainment Gold Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Custom Content
Annual ID:
13041E
Award:
2013 Design Gold Pencil
Agency:
MR_DESIGN / Tokyo
Client:
Tama Art University
Title:
Tamabi
Category:
Craft / Typography - Series
Annual ID:
13061D
Award:
2013 Design Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Belleville
Category:
Collateral Design / Posters - Single
Annual ID:
13001D
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Annual ID:
13063T
Award:
2013 Interactive Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13044N
Award:
2013 Interactive Gold Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13045N
Award:
2013 Interactive Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Annual ID:
13068N
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Annual ID:
13069N
Award:
2013 Interactive Gold Pencil
Agency:
Stinkdigital / London
Client:
Nike
Title:
My Time Is Now
Category:
Websites / Consumer Goods
Annual ID:
13005N
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Annual ID:
13006N
Award:
2013 Design Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Annual ID:
13073D
Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Annual ID:
13098N
Award:
2013 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13070G
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Mother / London
Client:
The Ministry of Letters
Title:
The Singing Alphabet
Category:
Gaming / Branded Mobile Games
Annual ID:
13020E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Erickson New York / New York
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Best Branded Content Channel / Single
Annual ID:
13047E
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
The Name
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13045T
Award:
2013 Advertising Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Annual ID:
13082G
Award:
2013 Interactive Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Annual ID:
13058N
Award:
2013 Design Gold Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Spatial Design / Indoor Spaces
Annual ID:
13034D
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Annual ID:
13508R
Award:
2013 Design Gold Pencil
Agency:
DDB / Singapore
Client:
Life Cycle
Title:
Life Cycle
Category:
Transit / Campaign
Annual ID:
13045D
Award:
2013 Design Gold Pencil
Agency:
BBDO San Francisco / San Francisco
Client:
Pima Air & Space Museum
Title:
The Great Paper Airplane Project
Category:
Design Does / Industrial Design
Annual ID:
13078D
Award:
2013 Design Gold Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Life Insurance
Title:
Bridge of Life
Category:
Municipal Design / Single or Series
Annual ID:
13046D
Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Annual ID:
13016A
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Team Spirit
Category:
Film / Documentaries - Features
Annual ID:
13009E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Writing
Annual ID:
13059E
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
It's Not Crazy It's Sports Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13056T
Award:
2013 Interactive Gold Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Annual ID:
13055N
Award:
2013 Design Gold Pencil
Agency:
Landor Associates / San Francisco
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13025D
Award:
2013 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13030N
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Grip Limited / Toronto
Client:
Labatt Breweries of Canada
Title:
The Movie out Here
Category:
Film / Theatrical and DVD Releases
Annual ID:
13006E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13034E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13035E
Award:
2013 Advertising Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Category:
Branded Content / Online
Annual ID:
13066T
Award:
2013 Advertising Gold Pencil
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Annual ID:
13034T
Award:
2013 Interactive Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13088N
