The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
One Page. One Ink. One Goal.
Agency: Trigger / Calgary
Client: Calgary Zoo Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Golf 7 Catalogue
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Websites / Branded Games
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Collateral Design / Outdoor - Series
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Consumer Campaign
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Technique / Best Animation
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO GmbH Category: Creative Use of Music Supporting A Brand
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
Dikembe Mutombo
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Gaming / Online gaming
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Experiential Advertising / Installations
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life Category: Integrated Branding / Public Service Campaign
Test Drive
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi Category: Craft / Technique / Best Direction
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Consumer Radio / Single
Telekinize The Rainbow
Agency: Clemenger BBDO Sydney / Sydney
Client: Skittles Category: Branded Apps / Single
Help I Have the Flu
Agency: Tool / Santa Monica
Client: Help Remedies Category: Branded Apps / Single
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Microtropolis
Agency: Mother New York / New York
Client: Microsoft Windows 8 Category: Spatial Design / Indoor Spaces
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems, Inc. Category: Gaming / Branded Mobile Games
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Custom Content
Toblerone Sculptures
Agency: Leagas Delaney / Shanghai
Client: Kraft Category: Design Does / Brand Transformation
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Pennies for Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Insight - What does your mind see?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Liquitex Art Prize 2012
Agency: Nippon Design Center / Tokyo
Client: bonnyColArt Co. Category: Brand Identity / Brand Identity - Campaign
Little Caesars - Television :15 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Assassin's creed III - RISE
Agency: SID LEE PARIS / PARIS
Client: UBISOFT Category: Promos / Trailer / Film
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami Category: Gaming / Console and PC gaming
Press to play
Agency: DDB / Paris
Client: Playboy Category: Consumer Television / 60 Second - Campaign
Beer Chase
Agency: Clemenger BBDO / Melbourne
Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
GT Academy USA Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Television / Reality/Unscripted
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Film / Documentaries - Shorts
Award:
2013 Design Silver Pencil
Agency:
Trigger / Calgary
Client:
Calgary Zoo
Title:
One Page. One Ink. One Goal.
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13019D
Award:
2013 Interactive Silver Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Golf 7 Catalogue
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13029N
Award:
2013 Interactive Silver Pencil
Agency:
B-Reel / New York
Client:
Google Maps
Title:
Cube
Category:
Websites / Branded Games
Annual ID:
13002N
Award:
2013 Interactive Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Websites / Branded Games
Annual ID:
13003N
Award:
2013 Interactive Silver Pencil
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13077N
Award:
2013 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Icons of Progress
Category:
Brand Identity / Logo Design
Annual ID:
13028D
Award:
2013 Design Silver Pencil
Agency:
McCann Germany / Frankfurt
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Collateral Design / Outdoor - Series
Annual ID:
13015D
Award:
2013 Design Silver Pencil
Agency:
Serviceplan / Munich
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Outdoor - Series
Annual ID:
13016D
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13079G
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy Spain / Madrid
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
13058T
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Lowe Roche / Toronto
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Technique / Best Animation
Annual ID:
13061E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Marcel / Paris
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Annual ID:
13062E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
serviceplan / Munich
Client:
LEGO GmbH
Title:
LEGO Builders of Sound
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13036E
Award:
2013 Design Silver Pencil
Agency:
Y&R / Dubai
Client:
Papers Worldwide
Title:
Manimal
Category:
Collateral Design / Posters - Series
Annual ID:
13006D
Award:
2013 Design Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Annual ID:
13002D
Award:
2013 Interactive Silver Pencil
Agency:
TBWA Stockholm / Stockholm
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13049N
Award:
2013 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13090N
Award:
2013 Interactive Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13091N
Award:
2013 Design Silver Pencil
Agency:
Family Business / Stockholm
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13008D
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Gaming / Online gaming
Annual ID:
13018E
Award:
2013 Advertising Silver Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Annual ID:
13075G
Award:
2013 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Consumer Goods
Annual ID:
13007N
Award:
2013 Advertising Silver Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13038G
Award:
2013 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pepsi
Title:
Test Drive
Category:
Craft / Technique / Best Direction
Annual ID:
13057E
Award:
2013 Interactive Silver Pencil
Agency:
Look At Media / Moscow
Client:
The Village
Title:
Parking Douche
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13035N
Award:
2013 Advertising Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13026A
Award:
2013 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Consumer Radio / Single
Annual ID:
13509R
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Clemenger BBDO Sydney / Sydney
Client:
Skittles
Title:
Telekinize The Rainbow
Category:
Branded Apps / Single
Annual ID:
13025E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Tool / Santa Monica
Client:
Help Remedies
Title:
Help I Have the Flu
Category:
Branded Apps / Single
Annual ID:
13026E
Award:
2013 Advertising Silver Pencil
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13002A
Award:
2013 Design Silver Pencil
Agency:
Mother New York / New York
Client:
Microsoft Windows 8
Title:
Microtropolis
Category:
Spatial Design / Indoor Spaces
Annual ID:
13035D
Award:
2013 Branded Entertainment Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Non-Broadcast / Long-form
Annual ID:
13032E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems, Inc.
Title:
LEGO Super Heroes Movie Maker
Category:
Gaming / Branded Mobile Games
Annual ID:
13021E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Custom Content
Annual ID:
13042E
Award:
2013 Design Silver Pencil
Agency:
Leagas Delaney / Shanghai
Client:
Kraft
Title:
Toblerone Sculptures
Category:
Design Does / Brand Transformation
Annual ID:
13077D
Award:
2013 Advertising Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
13008A
Award:
2013 Interactive Silver Pencil
Agency:
DLKW LOWE / London
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13046N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Insight - What does your mind see?
Category:
Craft / Technique / Best Editing
Annual ID:
13063E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Annual ID:
13064E
Award:
2013 Design Silver Pencil
Agency:
Nippon Design Center / Tokyo
Client:
bonnyColArt Co.
Title:
Liquitex Art Prize 2012
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13026D
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Little Caesars - Television :15 Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13051T
Award:
2013 Branded Entertainment Silver Pencil
Agency:
SID LEE PARIS / PARIS
Client:
UBISOFT
Title:
Assassin's creed III - RISE
Category:
Promos / Trailer / Film
Annual ID:
13051E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Havas Sports & Entertainment / Madrid
Client:
Konami
Title:
Enter the Game
Category:
Gaming / Console and PC gaming
Annual ID:
13019E
Award:
2013 Advertising Silver Pencil
Agency:
DDB / Paris
Client:
Playboy
Title:
Press to play
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
13044T
Award:
2013 Interactive Silver Pencil
Agency:
CP+B / London
Client:
Diesel
Title:
Days To Live
Category:
Craft / Photography
Annual ID:
13080N
Award:
2013 Advertising Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Carlton & United Breweries - Fosters
Title:
Beer Chase
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13054T
Award:
2013 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy USA Season 2
Category:
Television / Reality/Unscripted
Annual ID:
13002E
Award:
2013 Advertising Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Unicef
Title:
Three wise men
Category:
Public Service / Television - Single
Annual ID:
13035T
Award:
2013 Branded Entertainment Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Non-Broadcast / Short-form
Annual ID:
13029E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Film / Documentaries - Shorts
Annual ID:
13012E
