The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Custom Content
WWF Together App
Agency: AKQA / D.C.
Client: World Wildlife Fund Category: User Experience Design / Interaction Design
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Out Of Home / Billboards - Campaign
ONLY A DOG
Agency: Publicis Brasil / São Paulo
Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Campaign
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Branded Content / Online
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Collateral / Posters - Single
JAM With Chrome
Agency: Google Creative Lab / London
Client: Google Category: Craft / Animation/Motion Graphics
Move On
Agency: DDB Tribal Group / Düsseldorf
Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
Test Drive
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi Category: Craft / Technique / Best Direction
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life Category: Integrated Branding / Public Service Campaign
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Collateral / P.O.P. and In-store - Single
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
Microtropolis
Agency: Mother New York / New York
Client: Microsoft Windows 8 Category: Spatial Design / Indoor Spaces
Assassin's creed III - RISE
Agency: SID LEE PARIS / PARIS
Client: UBISOFT Category: Promos / Trailer / Film
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Consumer Radio / Single
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
Dikembe Mutombo
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Gaming / Online gaming
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
One Page. One Ink. One Goal.
Agency: Trigger / Calgary
Client: Calgary Zoo Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
MTV EMA 2012
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Title Sequences - Television and Film
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Websites / Social Networks/Community
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Branded Content / Games
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Advertising / Single or Campaign
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: User Generated Content / Single
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Consumer Campaign
Stationery
Agency: TBWA\Istanbul / Istanbul
Client: TBWA\Istanbul Category: Self-Promotion / Single or Series
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Technique / Best Animation