The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
JAM With Chrome
Agency: Google Creative Lab / London
Client: Google Category: Craft / Animation/Motion Graphics
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
We Sent Their Brief's Back
Agency: TBWAHuntLascaris / Johannesburg
Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Campaign
Bigfoot Art Show
Agency: Office: Jason Schulte Design / San Francisco
Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
FOIL BOOK PRODUCE BY E. 2012
Agency: E. Co. / Tokyo
Client: E. Co. Category: Craft / Printing and Paper Craft - Single or Series
Little Caesars - Television :15 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Band-Aid Magic Vision
Agency: JWT / New York
Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Out Of Home / Billboards - Campaign
Lacta - Love in the end
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Mondelez International Category: Film / Theatrical and DVD Releases
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO GmbH Category: Creative Use of Music Supporting A Brand
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Websites / Branded Games
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems, Inc. Category: Gaming / Branded Mobile Games
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Technique / Best Animation
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
MTV EMA 2012
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Title Sequences - Television and Film
Move On
Agency: DDB Tribal Group / Düsseldorf
Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
MTV GROUP HUG
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Network ID
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
Beckers Scotte Packaging
Agency: BVD / Stockholm
Client: Tikkurila Sverige Category: Package Design / Product Line
SIFFtacular
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: User Generated Content / Single
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Innovation in Branded Content / Single
Corporate Identity
Agency: TBWA\Istanbul / Istanbul
Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
GT Academy USA Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Television / Reality/Unscripted
Chrome Experiment: Ramayana
Agency: Ogilvy & Mather / Singapore
Client: Google Category: User Experience Design / Visual Design
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Experiential Advertising / Installations
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Design Does / Design for the Greater Good
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
Assassin's creed III - RISE
Agency: SID LEE PARIS / PARIS
Client: UBISOFT Category: Promos / Trailer / Film
Award:
2013 Interactive Silver Pencil
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
Bullet
Category:
Craft / Animation/Motion Graphics
Annual ID:
13082N
Award:
2013 Interactive Silver Pencil
Agency:
Google Creative Lab / London
Client:
Google
Title:
JAM With Chrome
Category:
Craft / Animation/Motion Graphics
Annual ID:
13083N
Award:
2013 Advertising Silver Pencil
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13002A
Award:
2013 Interactive Silver Pencil
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13077N
Award:
2013 Advertising Silver Pencil
Agency:
TBWAHuntLascaris / Johannesburg
Client:
TBW\Hunt\Lascaris Johannesburg
Title:
We Sent Their Brief's Back
Category:
Self-Promotion / Single or Campaign
Annual ID:
13028A
Award:
2013 Design Silver Pencil
Agency:
Office: Jason Schulte Design / San Francisco
Client:
826 Valencia, 826 Boston
Title:
Bigfoot Art Show
Category:
Public Service / Posters - Series
Annual ID:
13058D
Award:
2013 Interactive Silver Pencil
Agency:
Memac Ogilvy/OgilvyAction / Dubai
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13040N
Award:
2013 Design Silver Pencil
Agency:
E. Co. / Tokyo
Client:
E. Co.
Title:
FOIL BOOK PRODUCE BY E. 2012
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13067D
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Little Caesars - Television :15 Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13051T
Award:
2013 Interactive Silver Pencil
Agency:
JWT / New York
Client:
Johnson & Johnson / Band-Aid
Title:
Band-Aid Magic Vision
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13023N
Award:
2013 Design Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Annual ID:
13002D
Award:
2013 Advertising Silver Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Times Jubilee Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13012A
Award:
2013 Advertising Silver Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13162A
Award:
2013 Branded Entertainment Silver Pencil
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Mondelez International
Title:
Lacta - Love in the end
Category:
Film / Theatrical and DVD Releases
Annual ID:
13007E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
serviceplan / Munich
Client:
LEGO GmbH
Title:
LEGO Builders of Sound
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13036E
Award:
2013 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13007A
Award:
2013 Interactive Silver Pencil
Agency:
B-Reel / New York
Client:
Google Maps
Title:
Cube
Category:
Websites / Branded Games
Annual ID:
13002N
Award:
2013 Interactive Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Websites / Branded Games
Annual ID:
13003N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems, Inc.
Title:
LEGO Super Heroes Movie Maker
Category:
Gaming / Branded Mobile Games
Annual ID:
13021E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Lowe Roche / Toronto
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Technique / Best Animation
Annual ID:
13061E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Marcel / Paris
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Annual ID:
13062E
Award:
2013 Design Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
From Love to Bingo
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13055D
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy Spain / Madrid
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
13058T
Award:
2013 Branded Entertainment Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Non-Broadcast / Short-form
Annual ID:
13029E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
VIMN MTV World Design Studio Milan / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV EMA 2012
Category:
Motion Graphics / Title Sequences - Television and Film
Annual ID:
13015E
Award:
2013 Interactive Silver Pencil
Agency:
CLM BBDO / Paris
Client:
ALB
Title:
Golden Chains
Category:
Online Films & Video / Music Videos
Annual ID:
13070N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
DDB Tribal Group / Düsseldorf
Client:
Deutsche Telekom
Title:
Move On
Category:
Television / Specials or One-time Screenings
Annual ID:
13004E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
VIMN MTV World Design Studio Milan / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV GROUP HUG
Category:
Motion Graphics / Network ID
Annual ID:
13017E
Award:
2013 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13064N
Award:
2013 Interactive Silver Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13038N
Award:
2013 Interactive Silver Pencil
Agency:
CP+B / London
Client:
Diesel
Title:
Days To Live
Category:
Craft / Photography
Annual ID:
13080N
Award:
2013 Design Silver Pencil
Agency:
BVD / Stockholm
Client:
Tikkurila Sverige
Title:
Beckers Scotte Packaging
Category:
Package Design / Product Line
Annual ID:
13042D
Award:
2013 Design Silver Pencil
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
SIFFtacular
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13052D
Award:
2013 Advertising Silver Pencil
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13015A
Award:
2013 Interactive Silver Pencil
Agency:
Look At Media / Moscow
Client:
The Village
Title:
Parking Douche
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13035N
Award:
2013 Interactive Silver Pencil
Agency:
Pirata / London
Client:
BOA
Title:
Team GB
Category:
Websites / Corporate Website
Annual ID:
13009N
Award:
2013 Design Silver Pencil
Agency:
GBH / London
Client:
PUMA
Title:
Gaffer Font
Category:
Craft / Typography - Series
Annual ID:
13062D
Award:
2013 Advertising Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Unicef
Title:
Three wise men
Category:
Public Service / Television - Single
Annual ID:
13035T
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
User Generated Content / Single
Annual ID:
13054E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Newsweek
Title:
Mad Men
Category:
Innovation in Branded Content / Single
Annual ID:
13046E
Award:
2013 Design Silver Pencil
Agency:
TBWA\Istanbul / Istanbul
Client:
IF ISTANBUL INDEPENDENT FILM FESTIVAL
Title:
Corporate Identity
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13023D
Award:
2013 Advertising Silver Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Annual ID:
13010A
Award:
2013 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy USA Season 2
Category:
Television / Reality/Unscripted
Annual ID:
13002E
Award:
2013 Interactive Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Google
Title:
Chrome Experiment: Ramayana
Category:
User Experience Design / Visual Design
Annual ID:
13096N
Award:
2013 Advertising Silver Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Annual ID:
13075G
Award:
2013 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Design Does / Design for the Greater Good
Annual ID:
13074D
Award:
2013 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Usability
Annual ID:
13106N
Award:
2013 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Consumer Goods
Annual ID:
13007N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Non-Broadcast / Long-form
Annual ID:
13032E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
SID LEE PARIS / PARIS
Client:
UBISOFT
Title:
Assassin's creed III - RISE
Category:
Promos / Trailer / Film
Annual ID:
13051E
