The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Design Does / Industrial Design
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Buyral
Agency: John St. / Toronto
Client: John St. Category: Online Films & Video / Self-Promotion - Single
Make Haste Slowly: The Kikkoman Creed
Agency: Draftfcb San Francisco / San Francisco
Client: Kikkoman Category: Film / Documentaries - Features
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Websites / Branded Games
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Technique / Best Animation
MvsW
Agency: pill & pillow / Hong Kong
Client: Nike Category: Data Visualization / Online - Interactive and Real-time
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Branded Content / Online
One Page. One Ink. One Goal.
Agency: Trigger / Calgary
Client: Calgary Zoo Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Assassin's creed III - RISE
Agency: SID LEE PARIS / PARIS
Client: UBISOFT Category: Promos / Trailer / Film
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Innovation in Branded Content / Single
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Experiential Advertising / Installations
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Municipal Design / Single or Series
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: User Generated Content / Single
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life Category: Integrated Branding / Public Service Campaign
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO GmbH Category: Creative Use of Music Supporting A Brand
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Consumer Television / 60 Second - Single
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Film / Documentaries - Shorts
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Non-Broadcast / Online
Corporate Identity
Agency: TBWA\Istanbul / Istanbul
Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
FOIL BOOK PRODUCE BY E. 2012
Agency: E. Co. / Tokyo
Client: E. Co. Category: Craft / Printing and Paper Craft - Single or Series
Beer Chase
Agency: Clemenger BBDO / Melbourne
Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Websites / Social Networks/Community
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems, Inc. Category: Gaming / Branded Mobile Games
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Consumer Radio / Single
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Collateral Design / Outdoor - Series
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
Golf 7 Catalogue
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Services
Stationery
Agency: TBWA\Istanbul / Istanbul
Client: TBWA\Istanbul Category: Self-Promotion / Single or Series
Award:
2013 Interactive Silver Pencil
Agency:
Memac Ogilvy/OgilvyAction / Dubai
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13040N
Award:
2013 Design Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
Design Does / Industrial Design
Annual ID:
13079D
Award:
2013 Advertising Silver Pencil
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13015A
Award:
2013 Design Silver Pencil
Agency:
Y&R / Dubai
Client:
Papers Worldwide
Title:
Manimal
Category:
Collateral Design / Posters - Series
Annual ID:
13006D
Award:
2013 Advertising Silver Pencil
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13022A
Award:
2013 Interactive Silver Pencil
Agency:
John St. / Toronto
Client:
John St.
Title:
Buyral
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13066N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Draftfcb San Francisco / San Francisco
Client:
Kikkoman
Title:
Make Haste Slowly: The Kikkoman Creed
Category:
Film / Documentaries - Features
Annual ID:
13010E
Award:
2013 Interactive Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Annual ID:
13059N
Award:
2013 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Animal
Title:
Boxing Lessons with Eric Kelly
Category:
Online Films & Video / Long Form - Single
Annual ID:
13060N
Award:
2013 Interactive Silver Pencil
Agency:
B-Reel / New York
Client:
Google Maps
Title:
Cube
Category:
Websites / Branded Games
Annual ID:
13002N
Award:
2013 Interactive Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Websites / Branded Games
Annual ID:
13003N
Award:
2013 Interactive Silver Pencil
Agency:
Antfood / Brooklyn
Client:
Good Books
Title:
Metamorphosis
Category:
Craft / Sound Design
Annual ID:
13085N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Lowe Roche / Toronto
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Technique / Best Animation
Annual ID:
13061E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Marcel / Paris
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Annual ID:
13062E
Award:
2013 Interactive Silver Pencil
Agency:
CP+B / London
Client:
Diesel
Title:
Days To Live
Category:
Craft / Photography
Annual ID:
13080N
Award:
2013 Design Silver Pencil
Agency:
pill & pillow / Hong Kong
Client:
Nike
Title:
MvsW
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13048D
Award:
2013 Advertising Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Branded Content / Online
Annual ID:
13067T
Award:
2013 Design Silver Pencil
Agency:
Trigger / Calgary
Client:
Calgary Zoo
Title:
One Page. One Ink. One Goal.
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13019D
Award:
2013 Branded Entertainment Silver Pencil
Agency:
SID LEE PARIS / PARIS
Client:
UBISOFT
Title:
Assassin's creed III - RISE
Category:
Promos / Trailer / Film
Annual ID:
13051E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Newsweek
Title:
Mad Men
Category:
Innovation in Branded Content / Single
Annual ID:
13046E
Award:
2013 Advertising Silver Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Annual ID:
13075G
Award:
2013 Design Silver Pencil
Agency:
Cramer - Krasselt / Milwaukee
Client:
Milwaukee Police Department
Title:
Milwaukee Police News
Category:
Municipal Design / Single or Series
Annual ID:
13047D
Award:
2013 Interactive Silver Pencil
Agency:
TBWA Stockholm / Stockholm
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13049N
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Annual ID:
13030A
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
User Generated Content / Single
Annual ID:
13054E
Award:
2013 Advertising Silver Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13038G
Award:
2013 Branded Entertainment Silver Pencil
Agency:
serviceplan / Munich
Client:
LEGO GmbH
Title:
LEGO Builders of Sound
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13036E
Award:
2013 Advertising Silver Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Annual ID:
13042T
Award:
2013 Branded Entertainment Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Film / Documentaries - Shorts
Annual ID:
13012E
Award:
2013 Advertising Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Non-Broadcast / Online
Annual ID:
13064T
Award:
2013 Design Silver Pencil
Agency:
TBWA\Istanbul / Istanbul
Client:
IF ISTANBUL INDEPENDENT FILM FESTIVAL
Title:
Corporate Identity
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13023D
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy Spain / Madrid
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
13058T
Award:
2013 Interactive Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13074N
Award:
2013 Interactive Silver Pencil
Agency:
Tribal DDB / Toronto
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13075N
Award:
2013 Design Silver Pencil
Agency:
E. Co. / Tokyo
Client:
E. Co.
Title:
FOIL BOOK PRODUCE BY E. 2012
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13067D
Award:
2013 Advertising Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Carlton & United Breweries - Fosters
Title:
Beer Chase
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13054T
Award:
2013 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
User Experience Design / Information Architecture
Annual ID:
13099N
Award:
2013 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Websites / Social Networks/Community
Annual ID:
13020N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems, Inc.
Title:
LEGO Super Heroes Movie Maker
Category:
Gaming / Branded Mobile Games
Annual ID:
13021E
Award:
2013 Advertising Silver Pencil
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Brand Transformation / Single
Annual ID:
13083G
Award:
2013 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Consumer Radio / Single
Annual ID:
13509R
Award:
2013 Design Silver Pencil
Agency:
McCann Germany / Frankfurt
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Collateral Design / Outdoor - Series
Annual ID:
13015D
Award:
2013 Design Silver Pencil
Agency:
Serviceplan / Munich
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Outdoor - Series
Annual ID:
13016D
Award:
2013 Branded Entertainment Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Non-Broadcast / Short-form
Annual ID:
13029E
Award:
2013 Interactive Silver Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Golf 7 Catalogue
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13029N
Award:
2013 Advertising Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Unicef
Title:
Three wise men
Category:
Public Service / Television - Single
Annual ID:
13035T
Award:
2013 Interactive Silver Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13038N
Award:
2013 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Icons of Progress
Category:
Brand Identity / Logo Design
Annual ID:
13028D
Award:
2013 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
Websites / Services
Annual ID:
13018N
Award:
2013 Design Silver Pencil
Agency:
TBWA\Istanbul / Istanbul
Client:
TBWA\Istanbul
Title:
Stationery
Category:
Self-Promotion / Single or Series
Annual ID:
13032D
