The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Art Auction
Agency: Cundari / Toronto
Client: BMW Canada Category: Mobile Applications/Sites / Promotions
Chevy Game Time
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet Category: Mobile Applications/Sites / Promotions
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Mobile Applications/Sites / Promotions
The Walk
Agency: CHI&Partners NY / New York
Client: Every Mother Counts Category: Non-Broadcast / Online
You have 70 seconds
Agency: Duval Guillaume / Paris
Client: The Coca-Cola Company Category: Non-Broadcast / Online
I Haz a Catnip in Mah Head
Agency: JWT / New York
Client: Energizer/Litter Genie Category: Non-Broadcast / Online
Dollar Shave Club
Agency: Paulilu / Los Angeles
Client: Dollar Shave Club Category: Non-Broadcast / Online
Troy Davis - I am alive
Agency: serviceplan / Munich
Client: Alive - Coalition to Abolish the Death Penalty Category: Non-Broadcast / Online
You're Not You When You're Hungry
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence
Agency: Leo Burnett / Zurich
Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Brand Transformation / Single
Oreo Daily Twist
Agency: DraftFCB / New York
Client: Mondelez International - Oreo Category: Brand Transformation / Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Brand Transformation / Single
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Brand Transformation / Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Brand Transformation / Single
New York Writes Itself
Agency: Leo Burnett / New York
Client: Village Voice Newspaper Category: Brand Transformation / Single
The 2013 IKEA Catalog Application
Agency: McCann / New York
Client: Inter IKEA Systems Category: Brand Transformation / Single
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Brand Transformation / Single
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Brand Transformation / Single
M.J BALE-GRAZED ON GREATNESS
Agency: Whybin\TBWA / Pyrmont
Client: M.J Bale Category: Brand Transformation / Single
Alex-andra
Agency: Leo Burnett Colombia / Bogota
Client: Colombian Red Cross Category: Craft / Typography - Single
Smokey Denmark Food Truck
Agency: McGarrah Jessee / Austin
Client: Smokey Denmark Category: Craft / Typography - Single
Steven Smith Teamaker Wooden Floor Display
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Craft / Typography - Single
www.fiat500.de
Agency: Leo Burnett / Duesseldorf
Client: Fiat Germany Category: User Experience Design / Usability
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: User Experience Design / Usability
Mashable iPad App
Agency: Code and Theory / New York
Client: Mashable Category: User Experience Design / Usability
Fight for literacy
Agency: DDB / Paris
Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2
Agency: DDB / Paris
Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night
Agency: Y&R / Lima
Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Be Proud
Agency: Young & Rubicam / Boulogne-Billancourt
Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Award:
2013 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
Art Auction
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13161N
Award:
2013 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
Chevy Game Time
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13162N
Award:
2013 Interactive Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13163N
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Dr. Cyclops
Category:
Non-Broadcast / Online
Annual ID:
13421T
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Office Love
Category:
Non-Broadcast / Online
Annual ID:
13422T
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Non-Broadcast / Online
Annual ID:
13423T
Award:
2013 Advertising Merit Award
Agency:
CHI&Partners NY / New York
Client:
Every Mother Counts
Title:
The Walk
Category:
Non-Broadcast / Online
Annual ID:
13424T
Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Chase
Category:
Non-Broadcast / Online
Annual ID:
13425T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
White Paper
Category:
Non-Broadcast / Online
Annual ID:
13426T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
The Coca-Cola Company
Title:
You have 70 seconds
Category:
Non-Broadcast / Online
Annual ID:
13427T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Febelfin
Title:
Mind Reader
Category:
Non-Broadcast / Online
Annual ID:
13428T
Award:
2013 Advertising Merit Award
Agency:
JWT / New York
Client:
Energizer/Litter Genie
Title:
I Haz a Catnip in Mah Head
Category:
Non-Broadcast / Online
Annual ID:
13429T
Award:
2013 Advertising Merit Award
Agency:
Paulilu / Los Angeles
Client:
Dollar Shave Club
Title:
Dollar Shave Club
Category:
Non-Broadcast / Online
Annual ID:
13430T
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munich
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Non-Broadcast / Online
Annual ID:
13431T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Beach
Category:
Non-Broadcast / Online
Annual ID:
13432T
Award:
2013 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13095A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13096A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13097A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Zurich
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13098A
Award:
2013 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13099A
Award:
2013 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Unilever Indonesia
Title:
No Mess Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13100A
Award:
2013 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13101A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13102A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen Genuine Parts
Title:
Just because it works, doesn't mean it's fixed
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13103A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
All You Can
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13104A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Night Eyes
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13105A
Award:
2013 Advertising Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Brand Transformation / Single
Annual ID:
13496G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB / New York
Client:
Mondelez International - Oreo
Title:
Oreo Daily Twist
Category:
Brand Transformation / Single
Annual ID:
13497G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Brand Transformation / Single
Annual ID:
13498G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Brand Transformation / Single
Annual ID:
13499G
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Brand Transformation / Single
Annual ID:
13500G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Brand Transformation / Single
Annual ID:
13501G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Annual ID:
13502G
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Annual ID:
13503G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Brand Transformation / Single
Annual ID:
13504G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Brand Transformation / Single
Annual ID:
13505G
Award:
2013 Advertising Merit Award
Agency:
Whybin\TBWA / Pyrmont
Client:
M.J Bale
Title:
M.J BALE-GRAZED ON GREATNESS
Category:
Brand Transformation / Single
Annual ID:
13506G
Award:
2013 Design Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
Colombian Red Cross
Title:
Alex-andra
Category:
Craft / Typography - Single
Annual ID:
13244D
Award:
2013 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Smokey Denmark
Title:
Smokey Denmark Food Truck
Category:
Craft / Typography - Single
Annual ID:
13245D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker Wooden Floor Display
Category:
Craft / Typography - Single
Annual ID:
13246D
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Fiat Germany
Title:
www.fiat500.de
Category:
User Experience Design / Usability
Annual ID:
13356N
Award:
2013 Interactive Merit Award
Agency:
Memac Ogilvy/OgilvyAction / Dubai
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
User Experience Design / Usability
Annual ID:
13357N
Award:
2013 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Mashable
Title:
Mashable iPad App
Category:
User Experience Design / Usability
Annual ID:
13358N
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13284A
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy 2
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13285A
Award:
2013 Advertising Merit Award
Agency:
LOWE/SSP3 / Bogotá D. C.
Client:
Colsubsidio Libraries
Title:
Colsubsidio Book Exchange
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13286A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13287A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Lima
Client:
Peruvian League Against Cancer
Title:
Day & Night
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13288A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13289A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Boulogne-Billancourt
Client:
Surfrider Foundation Europe
Title:
Be Proud
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13290A
