The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Our Homeland
Agency: Eric Chan Design / Hong Kong
Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Beetroot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Carrot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Pineapple
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Collateral / Posters - Single
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Collateral / Posters - Single
Paris
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: MotoItalia Philippines Category: Collateral / Posters - Single
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral / Posters - Single
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui Category: Collateral / Posters - Single
Franklyn Gandhi
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Can Opener
Agency: Ogilvy & Mather / Cape Town
Client: Heinz Category: Collateral / Posters - Single
Quick Fox And Lazy Dog
Agency: TBWA / Kuala Lumpur
Client: alt.TYPE (Font Company) Category: Collateral / Posters - Single
Steel ball and magnet
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Collateral / Posters - Single
The Parks of the World
Agency: Mikell Fine Iles / New York
Client: Self-Initiated Category: Data Visualization / Infographics
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single
Facebook
Agency: Anonimo / Mexico City
Client: SEAT Mexico Category: Out Of Home / Transit & Outdoor Installations - Single
Flip Flop Block
Agency: CP+B / Boulder
Client: Old Navy Category: Out Of Home / Transit & Outdoor Installations - Single
Norte Photoblocker
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Norte Category: Out Of Home / Transit & Outdoor Installations - Single
Window Pints
Agency: Grey Canada / Toronto
Client: Diageo Category: Out Of Home / Transit & Outdoor Installations - Single
Civilization-Rome
Agency: JWT / Shanghai
Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single
Rugbeer
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Salta Category: Out Of Home / Transit & Outdoor Installations - Single
SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Mini Box
Agency: Rethink / Vancouver
Client: Metro News Category: Out Of Home / Transit & Outdoor Installations - Single
Make the politicians work
Agency: Voskhod / Yekaterinburg
Client: City web-site URA.ru Category: Out Of Home / Transit & Outdoor Installations - Single
Car
Agency: AlmapBBDO / São Paulo
Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Castor Gigashelf
Agency: TAXI Canada / Toronto
Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Nissan GT Academy
Agency: Critical Mass / Calgary
Client: Nissan Category: Mobile Applications/Sites / Durable Goods
You're Not You When You're Hungry
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence
Agency: Leo Burnett / Zurich
Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral Design / Promotional Items - Single or Series
Art Series
Agency: DDB NY / New York
Client: NYC Ballet Category: Collateral Design / Promotional Items - Single or Series
Stain Print
Agency: Grey / Tokyo
Client: Hakusetsusha Cleaning Category: Collateral Design / Promotional Items - Single or Series
Meet Emma
Agency: JWT / New York
Client: ECPAT Category: Collateral Design / Promotional Items - Single or Series
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral Design / Promotional Items - Single or Series
Maison Gerard
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Promotional Items - Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Agency:
Eric Chan Design / Hong Kong
Client:
Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung
Title:
Our Homeland
Category:
Public Service / Posters - Single
Annual ID:
13231D
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Beetroot
Category:
Collateral / Posters - Single
Annual ID:
13206A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Carrot
Category:
Collateral / Posters - Single
Annual ID:
13207A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Pineapple
Category:
Collateral / Posters - Single
Annual ID:
13208A
Award:
2013 Advertising Merit Award
Agency:
Brunner / Atlanta
Client:
Nuway
Title:
Souvenirs-Plates
Category:
Collateral / Posters - Single
Annual ID:
13209A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Collateral / Posters - Single
Annual ID:
13210A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Collateral / Posters - Single
Annual ID:
13211A
Award:
2013 Advertising Merit Award
Agency:
DDB DM9JaymeSyfu/Digit / Makati
Client:
MotoItalia Philippines
Title:
Paris
Category:
Collateral / Posters - Single
Annual ID:
13212A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral / Posters - Single
Annual ID:
13213A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Egypt
Category:
Collateral / Posters - Single
Annual ID:
13214A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Franklyn Gandhi
Category:
Collateral / Posters - Single
Annual ID:
13215A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral / Posters - Single
Annual ID:
13216A
Award:
2013 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Free to Fly
Category:
Collateral / Posters - Single
Annual ID:
13217A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Heinz
Title:
Can Opener
Category:
Collateral / Posters - Single
Annual ID:
13218A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Istanbul
Client:
IKEA
Title:
FIXED PRICES
Category:
Collateral / Posters - Single
Annual ID:
13219A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
alt.TYPE (Font Company)
Title:
Quick Fox And Lazy Dog
Category:
Collateral / Posters - Single
Annual ID:
13220A
Award:
2013 Advertising Merit Award
Agency:
TBWA\España / Madrid
Client:
Sony Computer Entertainment
Title:
Steel ball and magnet
Category:
Collateral / Posters - Single
Annual ID:
13221A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Collateral / Posters - Single
Annual ID:
13222A
Award:
2013 Design Merit Award
Agency:
Mikell Fine Iles / New York
Client:
Self-Initiated
Title:
The Parks of the World
Category:
Data Visualization / Infographics
Annual ID:
13210D
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13176A
Award:
2013 Advertising Merit Award
Agency:
Anonimo / Mexico City
Client:
SEAT Mexico
Title:
Facebook
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13177A
Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Old Navy
Title:
Flip Flop Block
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13178A
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Norte
Title:
Norte Photoblocker
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13179A
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Diageo
Title:
Window Pints
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13180A
Award:
2013 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Maxam
Title:
Civilization-Rome
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13181A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Salta
Title:
Rugbeer
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13182A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13183A
Award:
2013 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Metro News
Title:
Mini Box
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13184A
Award:
2013 Advertising Merit Award
Agency:
Voskhod / Yekaterinburg
Client:
City web-site URA.ru
Title:
Make the politicians work
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13185A
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bradesco Seguros
Title:
Car
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13151N
Award:
2013 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
Castor Design
Title:
Castor Gigashelf
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13152N
Award:
2013 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan
Title:
Nissan GT Academy
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13153N
Award:
2013 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13095A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13096A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13097A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Zurich
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13098A
Award:
2013 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13099A
Award:
2013 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Unilever Indonesia
Title:
No Mess Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13100A
Award:
2013 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13101A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13102A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen Genuine Parts
Title:
Just because it works, doesn't mean it's fixed
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13103A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
All You Can
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13104A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Night Eyes
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13105A
Award:
2013 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13118D
Award:
2013 Design Merit Award
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Art Series
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13119D
Award:
2013 Design Merit Award
Agency:
Grey / Tokyo
Client:
Hakusetsusha Cleaning
Title:
Stain Print
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13120D
Award:
2013 Design Merit Award
Agency:
JWT / New York
Client:
ECPAT
Title:
Meet Emma
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13121D
Award:
2013 Design Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13122D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Maison Gerard
Title:
Maison Gerard
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13123D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13124D
