The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Interactive
Award
Category
-
Category
Select Category
- Select Category
- Best Branded Content Channel
- Brand Identity
- Brand Transformation
- Branded Apps
- Branded Content
- Broadcast and Moving Image
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Radio
- Consumer Television
- Craft
- Craft / Technique
- Creative Use of Music Supporting A Brand
- Custom Content
- Data Visualization
- Design Does
- Experiential
- Experiential Advertising
- Film
- Gaming
- Innovation in Advertising
- Innovation in Branded Content
- Integrated Branding
- Interactive Advertising
- Magazine
- Mobile Applications/Sites
- Motion Graphics
- Municipal Design
- Newspaper
- Non-Broadcast
- Online Films & Video
- Out Of Home
- Package Design
- Product Design
- Promos
- Public Service
- Publication Design
- Self-Promotion
- Social Media
- Spatial Design
- Television
- Trade
- Transit
- User Experience Design
- User Generated Content
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
The BlueMotion Label
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Design Does / Design for the Greater Good
Helping Hands
Agency: Ogilvy Germany / Duesseldorf
Client: Duesseldorfer Tafel Category: Design Does / Design for the Greater Good
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo Category: Design Does / Design for the Greater Good
Anna
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Collateral - Single
Dog
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Collateral - Single
Job
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Collateral - Single
1993
Agency: lg2 / Quebec
Client: The Quebec Automobile Insurance Corporation Category: Public Service / Collateral - Single
Cigarette Price Setter
Agency: Master Roma Waiteman / Curitiba
Client: Palladium Shopping Mall Category: Public Service / Collateral - Single
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Collateral - Single
REVERSAL OF ROLES
Agency: TAPROOT INDIA / Mumbai
Client: Helpage India Category: Public Service / Collateral - Single
Creative Cultures: The Singapore Showcase
Agency: HJGHER / Singapore
Client: Underscore Category: Publication Design / Book Cover Design
The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv
Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single
Scroll Up
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Interactive Advertising / Banners - Dynamic - Single
Brisksaber
Agency: Mekanism / San Francisco
Client: PepsiCo Category: Mobile Applications/Sites / Branded Games
Drive Safe
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated
Agency: BBDO / Atlanta
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Approved TV Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Campaign
Skittles Afflictions
Agency: DDB / Chicago
Client: Skittles Category: Consumer Television / :30/:25 - Campaign
Somniferous
Agency: DraftFCB Argentina / Buenos Aires
Client: Piero SAIC Category: Consumer Television / :30/:25 - Campaign
Mel the Milkbite
Agency: Droga5 / New York
Client: Kraft Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 1
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Worse Than, Better Than
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Capri Sun TV
Agency: Saatchi & Saatchi / New York
Client: P&G - Capri Sun Category: Consumer Television / :30/:25 - Campaign
Taste Test
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Nothing Beats First Place Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
See More of New Zealand by Train
Agency: Clemenger BBDO / Wellington
Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Surf Club Project
Agency: Clemenger BBDO / Melbourne
Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Corona Familiar
Agency: Cramer - Krasselt / Chicago
Client: Crown Imports Category: Out Of Home / Transit & Outdoor Installations - Campaign
Kia Optima Panoramic Sunroof
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Life Cycle
Agency: DDB / Singapore
Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign
Human Coupons
Agency: Leo Burnett / Toronto
Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India Category: Out Of Home / Transit & Outdoor Installations - Campaign
Jameson Oil Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Out Of Home / Transit & Outdoor Installations - Campaign
Roachville
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Transit & Outdoor Installations - Campaign
Tap
Agency: M&C Saatchi / Sydney
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Dumb Ways To Die - Moose
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
Dumb Ways To Die - Toast
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Newspaper or Magazine - Single
Bedroom
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Newspaper or Magazine - Single
Kitchen
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Newspaper or Magazine - Single
The Parks of the World
Agency: Mikell Fine Iles / New York
Client: Self-Initiated Category: Data Visualization / Infographics
Hover Car
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volskawagen Group China Category: User Generated Content / Single
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse Category: Magazine / Full Page or Spread - Campaign