The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hefame Pack Annual 2
Agency: Eduardo del Fraile / Murcia
Client: Grupo Hefame Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Choices
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Car
Agency: AlmapBBDO / São Paulo
Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Castor Gigashelf
Agency: TAXI Canada / Toronto
Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Nissan GT Academy
Agency: Critical Mass / Calgary
Client: Nissan Category: Mobile Applications/Sites / Durable Goods
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Branded Games
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Websites / Branded Games
SPARKLING AVATAR LIVE SHOW
Agency: Dentsu / Tokyo
Client: Kirin Brewery Category: Websites / Branded Games
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - Online
BMW 3 Series Digital Campaign
Agency: kbs+ / New York
Client: BMW North America Category: Integrated Branding / Integrated Branding Campaign - Online
Fiat 500 Abarth
Agency: SapientNitro / Miami Beach
Client: Chrysler Category: Integrated Branding / Integrated Branding Campaign - Online
SPARKLE YOUR IMAGINATION
Agency: Dentsu / Tokyo
Client: Kirin Brewery Category: Integrated Branding / Integrated Branding Campaign - Online
Levi's Fall 2012 Collection: Launch
Agency: Wunderman / New York
Client: Levi Strauss & Co. Category: Integrated Branding / Integrated Branding Campaign - Online
The Emoticon Project
Agency: Razorfish / Glen Ellyn
Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - Online
Hashtag Killer
Agency: DDB / New York
Client: WaterisLife Category: Integrated Branding / Integrated Branding Campaign - Online
Local Sightings
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Brand Identity / Logo Design
Sunshine Pet Rain Gear
Agency: JC ART+DESIGN / Shanghai
Client: Sunshine Pet Rain Gear Company Category: Brand Identity / Logo Design
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Logo Design
Liquitex Art Prize 2012
Agency: Nippon Design Center / Tokyo
Client: bonnyColArt Co. Category: Brand Identity / Logo Design
Belize Logo
Agency: Olson / Minneapolis
Client: BelizeTourism Board Category: Brand Identity / Logo Design
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral Design / Outdoor - Series
Frank's Kayak
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Integrated Branding / Consumer Campaign
Romanians are smart
Agency: Bv Mccann Erickson / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Sorry about the twigs, folks
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB - Monteith's Category: Integrated Branding / Consumer Campaign
Pardon Me
Agency: CP+B / Boulder
Client: Grey Poupon Category: Integrated Branding / Consumer Campaign
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign
No Bollocks
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Integrated Branding / Consumer Campaign
Project Imagination
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Integrated Branding / Consumer Campaign
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Consumer Campaign
The Big Bones Expert
Agency: Saatchi & Saatchi Frankfurt / Frankfurt
Client: Senckenberg World of Biodiversity Category: Experiential / Single
Eco Technology
Agency: DENTSU INC. / Tokyo
Client: Panasonic Category: Craft / Technique / Best Animation
Pinata Anatomy
Agency: Carmichael Lynch / Minneapolis
Client: Carmichael Collective Category: Interactive Advertising / Self-Promotion
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Creative Use of Music Supporting A Brand
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Creative Use of Music Supporting A Brand
tunatunes
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Followfish Category: Creative Use of Music Supporting A Brand
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Event or Live Webcast - Single
Thanks A Million
Agency: Grey / New York
Client: Febreze Category: Online Films & Video / Event or Live Webcast - Single
Pulse
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Event or Live Webcast - Single