The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Rubber band
Agency: DDB / Singapore
Client: Singapore Raffles Music College Category: Public Service / Promotional Items - Single or Campaign
Recycled Calendar
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Promotional Items - Single or Campaign
Hot Wheels 'Keychain'
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Public Service / Promotional Items - Single or Campaign
En Sus Zapatos / In Their Shoes
Agency: Sancho BBDO / Bogota
Client: ACNUR Category: Public Service / Promotional Items - Single or Campaign
Anti-Dengue Mosquito Trap
Agency: Y&R Philippines / Makati City
Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
Integrated Advertising
Agency: Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan
Client: Baumann Ber Rivnay Category: Self-Promotion / Single or Campaign
Binary Code
Agency: Jung von Matt / Limmat / Zurich
Client: Neuer Zuercher Zeitung Category: Self-Promotion / Single or Campaign
Healthy Business Cards
Agency: McCann Health / Sydney
Client: McCann Health Category: Self-Promotion / Single or Campaign
Ogilvy Persian & Urdu
Agency: Ogilvy & Mather / Gurgaon
Client: Ogilvy & Mather Category: Self-Promotion / Single or Campaign
Now is better
Agency: Sagmeister & Walsh / New York
Client: Sagmeister & Walsh Category: Self-Promotion / Single or Campaign
Goodbye MINI
Agency: TAXI Canada / Toronto
Client: TAXI 2 Category: Self-Promotion / Single or Campaign
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo Category: Self-Promotion / Single or Campaign
Troy Davis - I am alive
Agency: Serviceplan / Munich
Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Earphone Bully
Agency: SapientNitro / South Brisbane
Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit
Donate with Style
Agency: McCann Digital Israel / Tel-Aviv
Client: Shorashim Group Category: Interactive Advertising / Public Service/Non-Profit
Metamorphosis
Agency: BUCK / Los Angeles
Client: Oxfam New Zealand Category: Broadcast and Moving Image / Short Films and Videos
androp "World.Words.Lights."
Agency: Party / Tokyo
Client: Warner Music Japan Category: Broadcast and Moving Image / Short Films and Videos
Dog
Agency: The Conquistadors Collective / New York
Client: Art Directors Club Category: Broadcast and Moving Image / Short Films and Videos
National Parks by National Geographic
Agency: Rally Interactive / Park City
Client: National Geographic Category: User Experience Design / Visual Design
Paws4Ever website
Agency: McKinney / Durham
Client: Paws4Ever Category: User Experience Design / Visual Design
The Sound of Creation
Agency: DDB & Tribal Amsterdam / Amstelveen
Client: Philips Category: User Experience Design / Visual Design
1440 Project
Agency: BBDO / Atlanta
Client: Recreational Equipment Category: User Experience Design / Visual Design
UNIQLO U.S. E-COMMERCE SITE LAUNCH
Agency: Razorfish / New York
Client: UNIQLO Category: User Experience Design / Visual Design
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Campaign
Made of More Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Out Of Home / Billboards - Campaign
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse Category: Out Of Home / Billboards - Campaign
You + 1
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler Category: Out Of Home / Billboards - Campaign
Forgiveness
Agency: DDB NY / New York
Client: McDonald's Category: Out Of Home / Billboards - Campaign
Fashion Pains
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet Category: Out Of Home / Billboards - Campaign
Ray-Ban 75 Years of Legends
Agency: Marcel / Paris
Client: Ray-Ban Category: Out Of Home / Billboards - Campaign
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Campaign
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India Category: Out Of Home / Billboards - Campaign
Bed & Breakfast
Agency: Publicis / Frankfurt
Client: B&B Hotels Category: Out Of Home / Billboards - Campaign
Big Arms
Agency: Publicis Brasil / São Paulo
Client: P&G Category: Out Of Home / Billboards - Campaign
Loading bar
Agency: Publicis Communications Schweiz / Zurich
Client: Books.ch Category: Out Of Home / Billboards - Campaign
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis Category: Out Of Home / Billboards - Campaign
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL Category: Out Of Home / Billboards - Campaign
Simple Power of Cheerios
Agency: Saatchi & Saatchi / New York
Client: General Mills Category: Out Of Home / Billboards - Campaign
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse Category: Magazine / Full Page or Spread - Campaign
Hinges
Agency: Bester Burke / Cape Town
Client: Triton Leo Group(Q20) Category: Magazine / Full Page or Spread - Campaign
Why We Insure Women
Agency: Black River FC / Johannesburg
Client: 1st for Women Insurance Category: Magazine / Full Page or Spread - Campaign
Glad Cling Wrap
Agency: DDB / Hong Kong
Client: Clorox Category: Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Singapore Raffles Music College
Title:
The Rubber band
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13313A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Recycled Calendar
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13314A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hot Wheels 'Keychain'
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13315A
Award:
2013 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
ACNUR
Title:
En Sus Zapatos / In Their Shoes
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13316A
Award:
2013 Advertising Merit Award
Agency:
Y&R Philippines / Makati City
Client:
Maynilad Water Company
Title:
Anti-Dengue Mosquito Trap
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13317A
Award:
2013 Advertising Merit Award
Agency:
Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan
Client:
Baumann Ber Rivnay
Title:
Integrated Advertising
Category:
Self-Promotion / Single or Campaign
Annual ID:
13270A
Award:
2013 Advertising Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Neuer Zuercher Zeitung
Title:
Binary Code
Category:
Self-Promotion / Single or Campaign
Annual ID:
13271A
Award:
2013 Advertising Merit Award
Agency:
McCann Health / Sydney
Client:
McCann Health
Title:
Healthy Business Cards
Category:
Self-Promotion / Single or Campaign
Annual ID:
13272A
Award:
2013 Advertising Merit Award
Agency:
Mother / London
Client:
Mother
Title:
You are here
Category:
Self-Promotion / Single or Campaign
Annual ID:
13273A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Ogilvy & Mather
Title:
Ogilvy Persian & Urdu
Category:
Self-Promotion / Single or Campaign
Annual ID:
13274A
Award:
2013 Advertising Merit Award
Agency:
Sagmeister & Walsh / New York
Client:
Sagmeister & Walsh
Title:
Now is better
Category:
Self-Promotion / Single or Campaign
Annual ID:
13275A
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
TAXI 2
Title:
Goodbye MINI
Category:
Self-Promotion / Single or Campaign
Annual ID:
13276A
Award:
2013 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
TBWA\Hakuhodo
Title:
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Category:
Self-Promotion / Single or Campaign
Annual ID:
13277A
Award:
2013 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13216N
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / South Brisbane
Client:
Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out
Title:
Earphone Bully
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13217N
Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Shorashim Group
Title:
Donate with Style
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13218N
Award:
2013 Design Merit Award
Agency:
BUCK / Los Angeles
Client:
Oxfam New Zealand
Title:
Metamorphosis
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13227D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
Warner Music Japan
Title:
androp "World.Words.Lights."
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13228D
Award:
2013 Design Merit Award
Agency:
The Conquistadors Collective / New York
Client:
Art Directors Club
Title:
Dog
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13229D
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer
Category:
User Experience Design / Visual Design
Annual ID:
13332N
Award:
2013 Interactive Merit Award
Agency:
Rally Interactive / Park City
Client:
National Geographic
Title:
National Parks by National Geographic
Category:
User Experience Design / Visual Design
Annual ID:
13333N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Paws4Ever
Title:
Paws4Ever website
Category:
User Experience Design / Visual Design
Annual ID:
13334N
Award:
2013 Interactive Merit Award
Agency:
DDB & Tribal Amsterdam / Amstelveen
Client:
Philips
Title:
The Sound of Creation
Category:
User Experience Design / Visual Design
Annual ID:
13335N
Award:
2013 Interactive Merit Award
Agency:
BBDO / Atlanta
Client:
Recreational Equipment
Title:
1440 Project
Category:
User Experience Design / Visual Design
Annual ID:
13336N
Award:
2013 Interactive Merit Award
Agency:
Razorfish / New York
Client:
UNIQLO
Title:
UNIQLO U.S. E-COMMERCE SITE LAUNCH
Category:
User Experience Design / Visual Design
Annual ID:
13337N
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13011A
Award:
2013 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo
Title:
Made of More Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13157A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13158A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13159A
Award:
2013 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13160A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Daimler
Title:
You + 1
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13161A
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
McDonald's
Title:
Forgiveness
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13163A
Award:
2013 Advertising Merit Award
Agency:
Garbergs / Stockholm
Client:
Nordiska Kompaniet
Title:
Fashion Pains
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13164A
Award:
2013 Advertising Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Evolution
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13165A
Award:
2013 Advertising Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Futures
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13166A
Award:
2013 Advertising Merit Award
Agency:
Marcel / Paris
Client:
Ray-Ban
Title:
Ray-Ban 75 Years of Legends
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13167A
Award:
2013 Advertising Merit Award
Agency:
McCann Germany / Frankfurt
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13168A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13169A
Award:
2013 Advertising Merit Award
Agency:
Publicis / Frankfurt
Client:
B&B Hotels
Title:
Bed & Breakfast
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13170A
Award:
2013 Advertising Merit Award
Agency:
Publicis Brasil / São Paulo
Client:
P&G
Title:
Big Arms
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13171A
Award:
2013 Advertising Merit Award
Agency:
Publicis Communications Schweiz / Zurich
Client:
Books.ch
Title:
Loading bar
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13172A
Award:
2013 Advertising Merit Award
Agency:
Publicis Communications Schweiz / Zurich
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13173A
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
STIHL
Title:
Airplanes
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13174A
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
General Mills
Title:
Simple Power of Cheerios
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13175A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13127A
Award:
2013 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13128A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
ANARCHY
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13129A
Award:
2013 Advertising Merit Award
Agency:
Bester Burke / Cape Town
Client:
Triton Leo Group(Q20)
Title:
Hinges
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13130A
Award:
2013 Advertising Merit Award
Agency:
Black River FC / Johannesburg
Client:
1st for Women Insurance
Title:
Why We Insure Women
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13131A
Award:
2013 Advertising Merit Award
Agency:
DDB / Hong Kong
Client:
Clorox
Title:
Glad Cling Wrap
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13132A
