The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Social Media / Communities / Microblogging
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Collateral / Posters - Campaign
Soul Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Skyscrapers
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Posters - Campaign
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player Category: Collateral / Posters - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Collateral / Posters - Campaign
Puzzles
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Collateral / Posters - Campaign
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Campaign
The World Without Billionaires
Agency: Ogilvy Brasil / São Paulo
Client: Forbes Brasil Category: Collateral / Posters - Campaign
Quit pretending
Agency: Young & Rubicam / Prague
Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / Posters - Campaign
Nokia Lumia Augmented Reality
Agency: VML / Kansas City
Client: Nokia Category: Interactive Advertising / Augmented Reality
Work for Will
Agency: BBDO / Atlanta
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed?
Agency: Marmalade / Melbourne
Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross
Agency: The Martin Agency / Richmond
Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Express Tracks
Agency: VCCP / London
Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Let's speak baby
Agency: Publicis Conseil / Paris
Client: Guigoz Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: VICE Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
Get Away With It
Agency: Mullen / Boston
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
Grazed on Greatness - Integrated
Agency: Whybin\TBWA / Sydney
Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360
Throw Another Steak on the Barbie
Agency: BMF / Pyrmont
Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Car Creation - Integrated
Agency: Whybin\TBWA / Sydney
Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London
Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Integrated Branding Campaign - 360
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Pothole Season
Agency: TAXI Montreal / Montréal
Client: TAXI Category: Integrated Branding / Integrated Branding Campaign - 360
Fair Go Bro
Agency: Havas Worldwide Australia & One Green Bean / Sydney
Client: Virgin Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
The Launch of the new Volvo FH
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Call of Duty: Black Ops II "Surprise" Launch Trailer
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Craft / Technique / Best Editing
Iron Horse
Agency: TBWA\Chiat\Day, New York / New York
Client: Jameson Category: Craft / Technique / Best Editing
Wrigley Business Cards
Agency: DDB / Sydney
Client: Wrigley Category: Brand Identity / Brand Identity - Single
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Brand Identity / Brand Identity - Single
One to One
Agency: Leo Burnett / Toronto
Client: One to One Category: Brand Identity / Brand Identity - Single
Tyre Patch Card
Agency: McCann Worldgroup / Mumbai
Client: BOTS Cycling Category: Brand Identity / Brand Identity - Single
Steve Li Acupuncturist
Agency: Re / Sydney
Client: Steve Li Category: Brand Identity / Brand Identity - Single
Mystified Portraits
Agency: Well Done Bangkok / Bangkok
Client: Yunomori Onsen Category: Brand Identity / Brand Identity - Single
Elantra Driveway Decision Maker
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Category: Websites / Durable Goods