The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Art Auction
Agency: Cundari / Toronto
Client: BMW Canada Category: Mobile Applications/Sites / Promotions
Chevy Game Time
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet Category: Mobile Applications/Sites / Promotions
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Mobile Applications/Sites / Promotions
Takarazuka Milk
Agency: Adesty / Osaka
Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Milk & Me
Agency: Beautiful / Singapore
Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN
Agency: Design Army / Washington, DC
Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba
Agency: Harcus Design / Sydney
Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Package Design / Single or Series
Bulleit Bourbon Aged 10 Years
Agency: Sandstrom Partners / Portland
Client: Diageo Category: Package Design / Single or Series
OOB Ice Cream Packaging
Agency: Special / Auckland
Client: OOB Organic Category: Package Design / Single or Series
Civic Content City
Agency: Dare / Vancouver
Client: BC Honda Dealers Category: Craft / Animation/Motion Graphics
Metamorphosis
Agency: Euro RSCG / London
Client: Credit Suisse Category: Craft / Animation/Motion Graphics
Google Wallet Pop Up Wallet
Agency: R/GA / New York
Client: Google Category: Craft / Animation/Motion Graphics
The Random Adventures of Brandon Generator
Agency: LBi / London
Client: Microsoft Category: Craft / Animation/Motion Graphics
Niki & The Dove: "The Fox"
Agency: WINTR / Seattle
Client: Sub Pop Records Category: Craft / Animation/Motion Graphics
The Big Bones Expert
Agency: Saatchi & Saatchi Frankfurt / Frankfurt
Client: Senckenberg World of Biodiversity Category: Experiential / Single
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Single
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Newspaper / Full Page or Spread - Single
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List-Dragons Den
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
Church
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Mum Dad IOU
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Single
I just called
Agency: THEY / Amsterdam
Client: Vodafone Category: Newspaper / Full Page or Spread - Single
Malcolm
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Single
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - Online
BMW 3 Series Digital Campaign
Agency: kbs+ / New York
Client: BMW North America Category: Integrated Branding / Integrated Branding Campaign - Online
Fiat 500 Abarth
Agency: SapientNitro / Miami Beach
Client: Chrysler Category: Integrated Branding / Integrated Branding Campaign - Online
SPARKLE YOUR IMAGINATION
Agency: Dentsu / Tokyo
Client: Kirin Brewery Category: Integrated Branding / Integrated Branding Campaign - Online
Levi's Fall 2012 Collection: Launch
Agency: Wunderman / New York
Client: Levi Strauss & Co. Category: Integrated Branding / Integrated Branding Campaign - Online
The Emoticon Project
Agency: Razorfish / Glen Ellyn
Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - Online
Hashtag Killer
Agency: DDB / New York
Client: WaterisLife Category: Integrated Branding / Integrated Branding Campaign - Online
Integrated Advertising
Agency: Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan
Client: Baumann Ber Rivnay Category: Self-Promotion / Single or Campaign
Binary Code
Agency: Jung von Matt / Limmat / Zurich
Client: Neuer Zuercher Zeitung Category: Self-Promotion / Single or Campaign
Healthy Business Cards
Agency: McCann Health / Sydney
Client: McCann Health Category: Self-Promotion / Single or Campaign
Ogilvy Persian & Urdu
Agency: Ogilvy & Mather / Gurgaon
Client: Ogilvy & Mather Category: Self-Promotion / Single or Campaign
Now is better
Agency: Sagmeister & Walsh / New York
Client: Sagmeister & Walsh Category: Self-Promotion / Single or Campaign
Goodbye MINI
Agency: TAXI Canada / Toronto
Client: TAXI 2 Category: Self-Promotion / Single or Campaign
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo Category: Self-Promotion / Single or Campaign
Keep fighting the good fight 2
Agency: DDB / New York
Client: Art Directors Club Category: Public Service / Posters - Series
Recipeace Posters
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Posters - Series
Award:
2013 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
Art Auction
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13161N
Award:
2013 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
Chevy Game Time
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13162N
Award:
2013 Interactive Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13163N
Award:
2013 Design Merit Award
Agency:
Adesty / Osaka
Client:
Takarazuka Milk
Title:
Takarazuka Milk
Category:
Package Design / Single or Series
Annual ID:
13182D
Award:
2013 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Packaging
Category:
Package Design / Single or Series
Annual ID:
13183D
Award:
2013 Design Merit Award
Agency:
Beautiful / Singapore
Client:
Eastraits
Title:
Milk & Me
Category:
Package Design / Single or Series
Annual ID:
13184D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
New Columbia Distillery
Title:
GREEN HAT GIN
Category:
Package Design / Single or Series
Annual ID:
13185D
Award:
2013 Design Merit Award
Agency:
Harcus Design / Sydney
Client:
Yalumba
Title:
y/our yalumba
Category:
Package Design / Single or Series
Annual ID:
13186D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Bottle
Category:
Package Design / Single or Series
Annual ID:
13187D
Award:
2013 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals
Title:
Bajaj Bulbs - Happy Diwali
Category:
Package Design / Single or Series
Annual ID:
13188D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Package Design / Single or Series
Annual ID:
13189D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Diageo
Title:
Bulleit Bourbon Aged 10 Years
Category:
Package Design / Single or Series
Annual ID:
13190D
Award:
2013 Design Merit Award
Agency:
Special / Auckland
Client:
OOB Organic
Title:
OOB Ice Cream Packaging
Category:
Package Design / Single or Series
Annual ID:
13191D
Award:
2013 Interactive Merit Award
Agency:
Dare / Vancouver
Client:
BC Honda Dealers
Title:
Civic Content City
Category:
Craft / Animation/Motion Graphics
Annual ID:
13283N
Award:
2013 Interactive Merit Award
Agency:
Euro RSCG / London
Client:
Credit Suisse
Title:
Metamorphosis
Category:
Craft / Animation/Motion Graphics
Annual ID:
13284N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer
Category:
Craft / Animation/Motion Graphics
Annual ID:
13285N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google
Title:
Google Wallet Pop Up Wallet
Category:
Craft / Animation/Motion Graphics
Annual ID:
13286N
Award:
2013 Interactive Merit Award
Agency:
LBi / London
Client:
Microsoft
Title:
The Random Adventures of Brandon Generator
Category:
Craft / Animation/Motion Graphics
Annual ID:
13287N
Award:
2013 Interactive Merit Award
Agency:
WINTR / Seattle
Client:
Sub Pop Records
Title:
Niki & The Dove: "The Fox"
Category:
Craft / Animation/Motion Graphics
Annual ID:
13288N
Award:
2013 Branded Entertainment Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
TEDx
Title:
Mimeisthai
Category:
Experiential / Single
Annual ID:
13078E
Award:
2013 Branded Entertainment Merit Award
Agency:
john st. / Toronto
Client:
Stanfield's
Title:
The Gitchikker
Category:
Experiential / Single
Annual ID:
13079E
Award:
2013 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Frankfurt / Frankfurt
Client:
Senckenberg World of Biodiversity
Title:
The Big Bones Expert
Category:
Experiential / Single
Annual ID:
13080E
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13084A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13085A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13086A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13087A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Dragons Den
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13088A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
Church
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13089A
Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13090A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Mum Dad IOU
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13091A
Award:
2013 Advertising Merit Award
Agency:
SHEDcsc / Perth
Client:
ATTIX
Title:
Roof Space
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13092A
Award:
2013 Advertising Merit Award
Agency:
THEY / Amsterdam
Client:
Vodafone
Title:
I just called
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13093A
Award:
2013 Advertising Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
Malcolm
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13094A
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13275N
Award:
2013 Interactive Merit Award
Agency:
kbs+ / New York
Client:
BMW North America
Title:
BMW 3 Series Digital Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13276N
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / Miami Beach
Client:
Chrysler
Title:
Fiat 500 Abarth
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13277N
Award:
2013 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Kirin Brewery
Title:
SPARKLE YOUR IMAGINATION
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13278N
Award:
2013 Interactive Merit Award
Agency:
Wunderman / New York
Client:
Levi Strauss & Co.
Title:
Levi's Fall 2012 Collection: Launch
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13279N
Award:
2013 Interactive Merit Award
Agency:
Razorfish / Glen Ellyn
Client:
Samsung Telecommunications America
Title:
The Emoticon Project
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13280N
Award:
2013 Interactive Merit Award
Agency:
DDB / New York
Client:
WaterisLife
Title:
Hashtag Killer
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13281N
Award:
2013 Advertising Merit Award
Agency:
Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan
Client:
Baumann Ber Rivnay
Title:
Integrated Advertising
Category:
Self-Promotion / Single or Campaign
Annual ID:
13270A
Award:
2013 Advertising Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Neuer Zuercher Zeitung
Title:
Binary Code
Category:
Self-Promotion / Single or Campaign
Annual ID:
13271A
Award:
2013 Advertising Merit Award
Agency:
McCann Health / Sydney
Client:
McCann Health
Title:
Healthy Business Cards
Category:
Self-Promotion / Single or Campaign
Annual ID:
13272A
Award:
2013 Advertising Merit Award
Agency:
Mother / London
Client:
Mother
Title:
You are here
Category:
Self-Promotion / Single or Campaign
Annual ID:
13273A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Ogilvy & Mather
Title:
Ogilvy Persian & Urdu
Category:
Self-Promotion / Single or Campaign
Annual ID:
13274A
Award:
2013 Advertising Merit Award
Agency:
Sagmeister & Walsh / New York
Client:
Sagmeister & Walsh
Title:
Now is better
Category:
Self-Promotion / Single or Campaign
Annual ID:
13275A
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
TAXI 2
Title:
Goodbye MINI
Category:
Self-Promotion / Single or Campaign
Annual ID:
13276A
Award:
2013 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
TBWA\Hakuhodo
Title:
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Category:
Self-Promotion / Single or Campaign
Annual ID:
13277A
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
Art Directors Club
Title:
Keep fighting the good fight 2
Category:
Public Service / Posters - Series
Annual ID:
13232D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Posters
Category:
Public Service / Posters - Series
Annual ID:
13233D
