The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Campaign
Lost in details
Agency: Ruf Lanz, Zurich / Zurich
Client: Autism Forum Switzerland Category: Public Service / Radio - Campaign
Radio Legends
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign
Radio Ghosts
Agency: serviceplan / Munch
Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Small Dreams
Agency: Grey Canada / Toronto
Client: Salvation Army Category: Public Service / Radio - Campaign
How we turned broadcast radio into social media to get loved ones #homesafely
Agency: Naked Communications / Cremorne
Client: Transport Accident Commission Category: Public Service / Radio - Campaign
This Exquisite Forest
Agency: Google Creative Lab / Tate Modern / New York
Client: Google & Tate Modern Category: Websites / Social Networks/Community
SR-PLUS
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Radio Category: Websites / Social Networks/Community
Nike#WinAgainstTheElements
Agency: AKQA / Shanghai
Client: Nike Category: Websites / Social Networks/Community
TCM Classic Film Festival
Agency: 1 Trick Pony / Hammonton
Client: Turner Classic Movies Category: Collateral Design / Posters - Series
Museum of Childhood Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Museum of Childhood Category: Collateral Design / Posters - Series
BIAN | Biennale Internationale D'art Numerique
Agency: Baillat Cardell & Fils / Montreal
Client: ACREQ | ELEKTRA Category: Collateral Design / Posters - Series
Cocoon Poster Campaign
Agency: BBDO / New York
Client: Denon Category: Collateral Design / Posters - Series
Children's Film Festival
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Collateral Design / Posters - Series
CATCH THE MOON,CATCH THE BLOSSOM.
Agency: Dentsu / Osaka
Client: SHO OFFICE Category: Collateral Design / Posters - Series
Look up!-Sakura Festival 2012 in Tokyo-
Agency: Dentsu / Tokyo
Client: Mitsubishi Estate Category: Collateral Design / Posters - Series
Rolling Egg
Agency: Dentsu / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series
Neenah in Boston
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Collateral Design / Posters - Series
Pig / Dog / Cat
Agency: JC ART+DESIGN / Shanghai
Client: No.8 Animal Hospital Category: Collateral Design / Posters - Series
CBS Poster Series
Agency: Mattson Creative / Irvine
Client: CBS Category: Collateral Design / Posters - Series
Luggage Labels
Agency: Ogilvy & Mather / London
Client: Expedia Category: Collateral Design / Posters - Series
IBM Faces
Agency: Ogilvy & Mather India / Bangalore
Client: IBM Category: Collateral Design / Posters - Series
Steppenwolf Campaign
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral Design / Posters - Series
Handcraft
Agency: TokyuAgency / Tokyo
Client: Tokyo Midtown Management Co. Category: Collateral Design / Posters - Series
Sugiura "Utsuwa" Kobo
Agency: TUGBOAT / Tokyo
Client: Atelier Sugiura Category: Collateral Design / Posters - Series
Dripp Coffee Shop
Agency: Turner Duckworth Design / London/San Francisco
Client: Dripp Category: Collateral Design / Posters - Series
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Collateral / Posters - Campaign
Soul Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Skyscrapers
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Posters - Campaign
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player Category: Collateral / Posters - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Collateral / Posters - Campaign
Puzzles
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Collateral / Posters - Campaign
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Campaign
The World Without Billionaires
Agency: Ogilvy Brasil / São Paulo
Client: Forbes Brasil Category: Collateral / Posters - Campaign
Quit pretending
Agency: Young & Rubicam / Prague
Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / Posters - Campaign
Nokia Lumia Augmented Reality
Agency: VML / Kansas City
Client: Nokia Category: Interactive Advertising / Augmented Reality
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION
Agency: Dentsu / Tokyo
Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
Earphone Bully
Agency: SapientNitro / South Brisbane
Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Craft / Sound Design
Award:
2013 Advertising Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Campaign
Annual ID:
13553R
Award:
2013 Advertising Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Autism Forum Switzerland
Title:
Lost in details
Category:
Public Service / Radio - Campaign
Annual ID:
13554R
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Radio Legends
Category:
Public Service / Radio - Campaign
Annual ID:
13555R
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munch
Client:
Johanniter-Unfall-Hilfe e.V.
Title:
Radio Ghosts
Category:
Public Service / Radio - Campaign
Annual ID:
13556R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Salvation Army
Title:
Small Dreams
Category:
Public Service / Radio - Campaign
Annual ID:
13557R
Award:
2013 Advertising Merit Award
Agency:
Naked Communications / Cremorne
Client:
Transport Accident Commission
Title:
How we turned broadcast radio into social media to get loved ones #homesafely
Category:
Public Service / Radio - Campaign
Annual ID:
13558R
Award:
2013 Interactive Merit Award
Agency:
Google Creative Lab / Tate Modern / New York
Client:
Google & Tate Modern
Title:
This Exquisite Forest
Category:
Websites / Social Networks/Community
Annual ID:
13141N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Social Networks/Community
Annual ID:
13142N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Swedish Radio
Title:
SR-PLUS
Category:
Websites / Social Networks/Community
Annual ID:
13143N
Award:
2013 Interactive Merit Award
Agency:
AKQA / Shanghai
Client:
Nike
Title:
Nike#WinAgainstTheElements
Category:
Websites / Social Networks/Community
Annual ID:
13144N
Award:
2013 Design Merit Award
Agency:
1 Trick Pony / Hammonton
Client:
Turner Classic Movies
Title:
TCM Classic Film Festival
Category:
Collateral Design / Posters - Series
Annual ID:
13088D
Award:
2013 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Museum of Childhood
Title:
Museum of Childhood Campaign
Category:
Collateral Design / Posters - Series
Annual ID:
13089D
Award:
2013 Design Merit Award
Agency:
Baillat Cardell & Fils / Montreal
Client:
ACREQ | ELEKTRA
Title:
BIAN | Biennale Internationale D'art Numerique
Category:
Collateral Design / Posters - Series
Annual ID:
13090D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
Cocoon Poster Campaign
Category:
Collateral Design / Posters - Series
Annual ID:
13091D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Children's Film Festival
Category:
Collateral Design / Posters - Series
Annual ID:
13092D
Award:
2013 Design Merit Award
Agency:
Dentsu / Osaka
Client:
SHO OFFICE
Title:
CATCH THE MOON,CATCH THE BLOSSOM.
Category:
Collateral Design / Posters - Series
Annual ID:
13093D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Estate
Title:
Look up!-Sakura Festival 2012 in Tokyo-
Category:
Collateral Design / Posters - Series
Annual ID:
13094D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Shiga Art School
Title:
Rolling Egg
Category:
Collateral Design / Posters - Series
Annual ID:
13095D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah in Boston
Category:
Collateral Design / Posters - Series
Annual ID:
13096D
Award:
2013 Design Merit Award
Agency:
JC ART+DESIGN / Shanghai
Client:
No.8 Animal Hospital
Title:
Pig / Dog / Cat
Category:
Collateral Design / Posters - Series
Annual ID:
13098D
Award:
2013 Design Merit Award
Agency:
Mattson Creative / Irvine
Client:
CBS
Title:
CBS Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
13099D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Luggage Labels
Category:
Collateral Design / Posters - Series
Annual ID:
13100D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather India / Bangalore
Client:
IBM
Title:
IBM Faces
Category:
Collateral Design / Posters - Series
Annual ID:
13101D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Steppenwolf Campaign
Category:
Collateral Design / Posters - Series
Annual ID:
13103D
Award:
2013 Design Merit Award
Agency:
The Monkeys/MAUD / Sydney
Client:
Diageo
Title:
Mixionary
Category:
Collateral Design / Posters - Series
Annual ID:
13104D
Award:
2013 Design Merit Award
Agency:
TokyuAgency / Tokyo
Client:
Tokyo Midtown Management Co.
Title:
Handcraft
Category:
Collateral Design / Posters - Series
Annual ID:
13105D
Award:
2013 Design Merit Award
Agency:
TUGBOAT / Tokyo
Client:
Atelier Sugiura
Title:
Sugiura "Utsuwa" Kobo
Category:
Collateral Design / Posters - Series
Annual ID:
13106D
Award:
2013 Design Merit Award
Agency:
Turner Duckworth Design / London/San Francisco
Client:
Dripp
Title:
Dripp Coffee Shop
Category:
Collateral Design / Posters - Series
Annual ID:
13107D
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
13223A
Award:
2013 Advertising Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Earpod Posters
Category:
Collateral / Posters - Campaign
Annual ID:
13224A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Mumbai
Client:
White Collar Hippies
Title:
How To
Category:
Collateral / Posters - Campaign
Annual ID:
13225A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul Poster
Category:
Collateral / Posters - Campaign
Annual ID:
13226A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Makita Power Tools
Title:
Skyscrapers
Category:
Collateral / Posters - Campaign
Annual ID:
13228A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Guitar Player
Title:
Speech
Category:
Collateral / Posters - Campaign
Annual ID:
13229A
Award:
2013 Advertising Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Evolution
Category:
Collateral / Posters - Campaign
Annual ID:
13230A
Award:
2013 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Brains
Category:
Collateral / Posters - Campaign
Annual ID:
13231A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Collateral / Posters - Campaign
Annual ID:
13232A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
All You Can
Category:
Collateral / Posters - Campaign
Annual ID:
13233A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hotwheels Vintage Collection
Category:
Collateral / Posters - Campaign
Annual ID:
13234A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Forbes Brasil
Title:
The World Without Billionaires
Category:
Collateral / Posters - Campaign
Annual ID:
13235A
Award:
2013 Advertising Merit Award
Agency:
Y&R / São Paulo
Client:
LG
Title:
Different Sides
Category:
Collateral / Posters - Campaign
Annual ID:
13236A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Prague
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Quit pretending
Category:
Collateral / Posters - Campaign
Annual ID:
13237A
Award:
2013 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Nokia
Title:
Nokia Lumia Augmented Reality
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13164N
Award:
2013 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
PepsiCo
Title:
Brisksaber
Category:
Gaming / Branded Mobile Games
Annual ID:
13068E
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
13214N
Award:
2013 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Kirin Brewery
Title:
SPARKLE YOUR IMAGINATION
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
13215N
Award:
2013 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Smoking, Grape, Forge
Category:
Public Service / Television - Campaign
Annual ID:
13326T
Award:
2013 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Detroit Zoo
Title:
Vitamin Z
Category:
Public Service / Television - Campaign
Annual ID:
13327T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
New South Wales Government
Title:
Planning to Make a Plan
Category:
Public Service / Television - Campaign
Annual ID:
13328T
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / South Brisbane
Client:
Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out
Title:
Earphone Bully
Category:
Craft / Sound Design
Annual ID:
13289N
