The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Custom Content
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Spatial Design / Indoor Spaces
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Consumer Campaign
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Daily Fun Math
Agency: Grey / Jakarta
Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Film / Documentaries - Features
Bridge of Life
Agency: Cheil Worldwide / Seoul
Client: Samsung Life Insurance Category: Municipal Design / Single or Series
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Creative Use of Music Supporting A Brand
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills Category: Best Branded Content Channel / Single
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Online Films & Video / Short Form - Single
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G Category: Consumer Television / Over 60 second - Single
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series
Complice
Agency: Three & Co. / Osaka
Client: Complice Category: Collateral Design / Posters - Series
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York
Client: Verizon Wireless Category: Branded Apps / Single
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
Design and Paper Engineering
Agency: artless / Tokyo
Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi co., ltd. / Tokyo
Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Animation/Motion Graphics
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Writing
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
Minicar Music Player
Agency: ADK / Tokyo
Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Campaign