The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Single
Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Posters - Series
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
Bigfoot Art Show
Agency: Office: Jason Schulte Design / San Francisco
Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Radio - Single
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Posters - Series
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
Helpless
Agency: BBH / London
Client: St. John's Ambulance Category: Public Service / Television - Single
Thursday Arvo
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Public Service / Television - Single
'Tools of Destruction'
Agency: Ogilvy & Mather / Singapore
Client: ACRES Category: Public Service / Television - Single
15 Watts
Agency: Saatchi & Saatchi / Rivonia
Client: Eskom Category: Public Service / Television - Single
Independence
Agency: TBWA / Paris
Client: Amnesty International Category: Public Service / Television - Single
Uncomfortable children
Agency: Teran TBWA / Mexico City
Client: Nuestro Mexico del Futuro Category: Public Service / Television - Single
Extra Time
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Public Service / Television - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Campaign
Lost in details
Agency: Ruf Lanz, Zurich / Zurich
Client: Autism Forum Switzerland Category: Public Service / Radio - Campaign
Radio Legends
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign
Radio Ghosts
Agency: serviceplan / Munch
Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Small Dreams
Agency: Grey Canada / Toronto
Client: Salvation Army Category: Public Service / Radio - Campaign
How we turned broadcast radio into social media to get loved ones #homesafely
Agency: Naked Communications / Cremorne
Client: Transport Accident Commission Category: Public Service / Radio - Campaign
Anna
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Collateral - Single
Dog
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Collateral - Single
Job
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Collateral - Single
1993
Agency: lg2 / Quebec
Client: The Quebec Automobile Insurance Corporation Category: Public Service / Collateral - Single
Cigarette Price Setter
Agency: Master Roma Waiteman / Curitiba
Client: Palladium Shopping Mall Category: Public Service / Collateral - Single
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Collateral - Single
REVERSAL OF ROLES
Agency: TAPROOT INDIA / Mumbai
Client: Helpage India Category: Public Service / Collateral - Single
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Public Service / Outdoor - Campaign
Our Homeland
Agency: Eric Chan Design / Hong Kong
Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Rescue Radio - Tagalog Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
The Beat Behind the Song
Agency: BBDO / New York
Client: Save the Children Category: Public Service / Radio - Single
The Perfect Match
Agency: Albion / London
Client: Anthony Nolan Category: Public Service / Radio - Single
Stupid Little Bitch
Agency: Ogilvy & Mather Dublin / Dublin
Client: ISPCC (The Irish Society for the Prevention of Cruelty to Children) Category: Public Service / Radio - Single
Earphone Bully
Agency: SapientNitro / Miami Beach
Client: Project Rockit Category: Public Service / Radio - Single
Keep fighting the good fight 2
Agency: DDB / New York
Client: Art Directors Club Category: Public Service / Posters - Series
Recipeace Posters
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Posters - Series
Arms Trade Treaty
Agency: M&C Saatchi / Sydney
Client: Amnesty International Category: Public Service / Posters - Series