The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: User Generated Content / Short-Form
Gravity Mode on DOTS
Agency: Betaworks / New York
Client: GE Category: Advertising on Mobile Devices / In-App
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Promotional Items
adidas All Blacks all undefeated in 2013
Agency: Iris Worldwide / Sydney
Client: Adidas Category: Social Media / Branded Social Post
The Part In The Story Where We Lost Count Of The Days.
Agency: H55 / Singapore
Client: Heman Chong / Art Asia Pacific Category: Publication Design / Book Layout Design
Iris Garden
Agency: Hans Seeger / Wauwatosa
Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Names for Change
Agency: McKinney / Durham
Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
Sorry, I was eating a Milky Way - Wife
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Dolina
Agency: Moruba / Spain
Client: Brebajes del Norte SL Category: Package Design / Single or Series
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Package Design / Single or Series
Sensitive
Agency: LOWE / Singapore
Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
123w meets fiverr
Agency: One Twenty Three West / Vancouver
Client: One Twenty Three West Category: Websites / Self-Promotion
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
Manhunt
Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Use of Technology / Product & Mobile Integration
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Services
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Outdoor / Billboards and Transit - Single
Life is Electric
Agency: DENTSU / Tokyo
Client: Panasonic Corporation Category: Collateral Design / Booklets and Brochures
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential / Events
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration
World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
Written in the Stars
Agency: AKQA / New York
Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Outdoor / Outdoor Installations and Ambient - Campaign
The Modern Frontiier
Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York
Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / User Experience
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's Category: Experiential / Installations
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
Live On
Agency: TBWA / Kuala Lumpur
Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
WILLIAM SHAKESPEARE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG Category: Collateral Design / Outdoor - Series
The 3rd? Korea International Poster Biennale!
Agency: 601bisang / Seoul
Client: Korean Society of Typography Category: Collateral Design / Posters - Single
Award:
2014 Advertising Silver Pencil
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140181A
Award:
2014 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues
Category:
Radio / Public Service - Campaign
Annual ID:
140809A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
User Generated Content / Short-Form
Annual ID:
140845E
Award:
2014 Interactive Silver Pencil
Agency:
Betaworks / New York
Client:
GE
Title:
Gravity Mode on DOTS
Category:
Advertising on Mobile Devices / In-App
Annual ID:
140167N
Award:
2014 Design Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Public Service / Promotional Items
Annual ID:
140644D
Award:
2014 Interactive Silver Pencil
Agency:
Iris Worldwide / Sydney
Client:
Adidas
Title:
adidas All Blacks all undefeated in 2013
Category:
Social Media / Branded Social Post
Annual ID:
140584N
Award:
2014 Interactive Silver Pencil
Agency:
kbs+ / New York
Client:
BMW
Title:
Eli's BMW
Category:
Social Media / Branded Social Post
Annual ID:
140623N
Award:
2014 Design Silver Pencil
Agency:
H55 / Singapore
Client:
Heman Chong / Art Asia Pacific
Title:
The Part In The Story Where We Lost Count Of The Days.
Category:
Publication Design / Book Layout Design
Annual ID:
140512D
Award:
2014 Design Silver Pencil
Agency:
Hans Seeger / Wauwatosa
Client:
Little Brown Mushroom
Title:
Iris Garden
Category:
Publication Design / Book Layout Design
Annual ID:
140523D
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Mullen / Boston
Client:
Century 21
Title:
Breaking Bad
Category:
Custom Content
Annual ID:
140844E
Award:
2014 Design Silver Pencil
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140610D
Award:
2014 Interactive Silver Pencil
Agency:
McKinney / Durham
Client:
Urban Ministries of Durham
Title:
Names for Change
Category:
User Experience Design - Web / Design Craft
Annual ID:
140804N
Award:
2014 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client:
ELECTRONIC ARTS
Title:
LIFE SIZE MESSI
Category:
User Experience Design - Web / Design Craft
Annual ID:
141250N
Award:
2014 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140514D
Award:
2014 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Wife
Category:
Radio / Consumer - Single
Annual ID:
140269A
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Auto-Tune
Category:
Radio / Consumer - Single
Annual ID:
140884A
Award:
2014 Design Silver Pencil
Agency:
Moruba / Spain
Client:
Brebajes del Norte SL
Title:
Dolina
Category:
Package Design / Single or Series
Annual ID:
140829D
Award:
2014 Design Silver Pencil
Agency:
Ogilvy / Paris + Ogilvy & Mather / Singapore
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Package Design / Single or Series
Annual ID:
140995D
Award:
2014 Advertising Silver Pencil
Agency:
LOWE / Singapore
Client:
Unilever
Title:
Sensitive
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140752A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141170A
Award:
2014 Interactive Silver Pencil
Agency:
One Twenty Three West / Vancouver
Client:
One Twenty Three West
Title:
123w meets fiverr
Category:
Websites / Self-Promotion
Annual ID:
141007N
Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Germany / Berlin
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
141104A
Award:
2014 Design Silver Pencil
Agency:
The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client:
HBO Documentary Films
Title:
Manhunt
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
141211D
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140883A
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140929A
Award:
2014 Interactive Silver Pencil
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141052N
Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Websites / Services
Annual ID:
140745N
Award:
2014 Interactive Silver Pencil
Agency:
Bot & Dolly / San Francisco
Client:
Bot & Dolly
Title:
Box
Category:
Craft / Video / Direction
Annual ID:
140187N
Award:
2014 Advertising Silver Pencil
Agency:
OgilvyOne / London
Client:
British Airways
Title:
Magic of Flying
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
141000A
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Panasonic Corporation
Title:
Life is Electric
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140327D
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Annual ID:
140669E
Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140746N
Award:
2014 Interactive Silver Pencil
Agency:
PARTY / Tokyo
Client:
Google Japan
Title:
World Wide Maze
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
141018N
Award:
2014 Interactive Silver Pencil
Agency:
AKQA / New York
Client:
AKQA
Title:
Written in the Stars
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140050N
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy / Paris
Client:
IBM
Title:
Smarter Outdoor
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Annual ID:
140978A
Award:
2014 Design Silver Pencil
Agency:
Levi Strauss & Co. / San Francisco + The Custom Family / New York
Client:
Levi Strauss & Co.
Title:
The Modern Frontiier
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140732D
Award:
2014 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140954D
Award:
2014 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / User Experience
Annual ID:
140078N
Award:
2014 Interactive Silver Pencil
Agency:
Hudson Rouge / New York
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
User Experience Design - Web / User Experience
Annual ID:
140556N
Award:
2014 Branded Entertainment Silver Pencil
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Documentaries / Film
Annual ID:
140274E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Chicago + Arc Worldwide / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Annual ID:
140643E
Award:
2014 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140808A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA / Kuala Lumpur
Client:
Malaysian Society of Transplantation
Title:
Live On
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
141171A
Award:
2014 Advertising Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
WILLIAM SHAKESPEARE
Category:
Collateral / Posters - Single
Annual ID:
140780A
Award:
2014 Advertising Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Collateral / Posters - Single
Annual ID:
140781A
Award:
2014 Advertising Silver Pencil
Agency:
Droga5 Australia / Sydney
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140386A
Award:
2014 Interactive Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Pop Secret
Title:
Perfect Pop
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140343N
Award:
2014 Interactive Silver Pencil
Agency:
NATIVE VML / South Africa
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140858N
Award:
2014 Design Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
OBI GmbH & Co. Deutschland KG
Title:
Renovated Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
140599D
Award:
2014 Design Silver Pencil
Agency:
601bisang / Seoul
Client:
Korean Society of Typography
Title:
The 3rd? Korea International Poster Biennale!
Category:
Collateral Design / Posters - Single
Annual ID:
140010D
