The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Experiential / Installations
UNIQLO HairDo
Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York
Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series
Boat
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Documenting the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Documentaries / Television
The Inevitable News
Agency: john st. / Toronto
Client: WWF Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween
Agency: Mother / New York
Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Campaign
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Film / Branded Content
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Graffiti General
Agency: BETC Digital / Paris
Client: BETC Category: User Experience Design - Web / Design Craft
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio / Consumer - Campaign
Unplug + Play
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto Category: Self-Promotion / Single or Series
mt ex awashima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client: Procter & Gamble Category: Video Craft / Direction
Kigo Kitchen Branding
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
Mikon Drywall
Agency: Leo Burnett / Toronto
Client: Mikon Drywall Category: Brand Identity / Logo Design
New logo for the Montréal Olympic Park
Agency: lg2boutique / Montreal
Client: Parc Olympique Category: Brand Identity / Logo Design
Kit Kat Tic Tac Tweet
Agency: JWT / London
Client: Nestle Category: Social Media / Branded Social Post
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client: Samsung Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Short Form - Single
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil Category: User Generated Content / Short-Form
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online / Long-Form
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Paper Pencile
Agency: 6D-K / Tokyo
Client: 6D-K Category: Craft / Printing and Paper Craft - Single or Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Foursquare Time Machine
Agency: B-Reel / New York
Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
The Nike SB App - Tilt Control
Agency: R/GA / New York
Client: Nike Category: Intellectual Property & Products / Digital Product
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
HOT WHEELS SAFARI SERIES
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Single
THE GOOD GUYS CHRISTMAS
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Political - Video / Television - Campaign
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Experiential Advertising / Installations
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Television / Branded Content
Annual ID:
140484E
Award:
2014 Advertising Bronze Pencil
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140483A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Experiential / Installations
Annual ID:
140747E
Award:
2014 Interactive Bronze Pencil
Agency:
Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York
Client:
Uniqlo
Title:
UNIQLO HairDo
Category:
Websites / Footwear, Clothing and Accessories
Annual ID:
141038N
Award:
2014 Advertising Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Digital Direct Marketing / Mobile
Annual ID:
140821A
Award:
2014 Advertising Bronze Pencil
Agency:
Creative Juice / Bangkok
Client:
Siam Tamiya
Title:
BATTLESHIP/AIRCRAFT/TANK
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140257A
Award:
2014 Design Bronze Pencil
Agency:
CREATIVE POWER UNIT / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Collateral Design / Posters - Series
Annual ID:
140258D
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Boat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140678A
Award:
2014 Advertising Bronze Pencil
Agency:
DDB Group / Singapore
Client:
Selleys
Title:
Opposites
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140286A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Documenting the 12th Man
Category:
Documentaries / Television
Annual ID:
140822E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
The Will to Win
Category:
Documentaries / Television
Annual ID:
141164E
Award:
2014 Interactive Bronze Pencil
Agency:
john st. / Toronto
Client:
WWF
Title:
The Inevitable News
Category:
Social Media / Branded Social Campaign
Annual ID:
140595N
Award:
2014 Interactive Bronze Pencil
Agency:
Mother / New York
Client:
Mondelez International
Title:
Tiny Costumes: A Sour Patch Kids Halloween
Category:
Social Media / Branded Social Campaign
Annual ID:
140834N
Award:
2014 Interactive Bronze Pencil
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Pretzel Bacon Cheeseburger Love Songs
Category:
Social Media / Branded Social Campaign
Annual ID:
141238N
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Film / Branded Content
Annual ID:
140983E
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140879A
Award:
2014 Advertising Bronze Pencil
Agency:
DDB / Melbourne
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140272A
Award:
2014 Advertising Bronze Pencil
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140547A
Award:
2014 Advertising Bronze Pencil
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141057A
Award:
2014 Interactive Bronze Pencil
Agency:
BETC Digital / Paris
Client:
BETC
Title:
Graffiti General
Category:
User Experience Design - Web / Design Craft
Annual ID:
140168N
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Network
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140416A
Award:
2014 Advertising Bronze Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Tiger Brands
Title:
Write it in your own voice
Category:
Radio / Consumer - Campaign
Annual ID:
141186A
Award:
2014 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett, Toronto
Title:
Unplug + Play
Category:
Self-Promotion / Single or Series
Annual ID:
140726D
Award:
2014 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co.
Title:
mt ex awashima
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140586D
Award:
2014 Advertising Bronze Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Video Craft / Direction
Annual ID:
140256A
Award:
2014 Advertising Bronze Pencil
Agency:
Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Video Craft / Direction
Annual ID:
141258A
Award:
2014 Design Bronze Pencil
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Branding
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140261D
Award:
2014 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Mikon Drywall
Title:
Mikon Drywall
Category:
Brand Identity / Logo Design
Annual ID:
140725D
Award:
2014 Design Bronze Pencil
Agency:
lg2boutique / Montreal
Client:
Parc Olympique
Title:
New logo for the Montréal Olympic Park
Category:
Brand Identity / Logo Design
Annual ID:
140741D
Award:
2014 Interactive Bronze Pencil
Agency:
JWT / London
Client:
Nestle
Title:
Kit Kat Tic Tac Tweet
Category:
Social Media / Branded Social Post
Annual ID:
140617N
Award:
2014 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client:
Samsung
Title:
The Developer
Category:
Online Films & Video / Short Form - Single
Annual ID:
140646N
Award:
2014 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Born Friends Family Portrait
Category:
Online Films & Video / Short Form - Single
Annual ID:
141027N
Award:
2014 Interactive Bronze Pencil
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
Websites / Cosmetics, Toiletries and Personal Care
Annual ID:
140496N
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
McCann-Erickson / New York
Client:
The AdCouncil
Title:
Greatest Action Movie Ever
Category:
User Generated Content / Short-Form
Annual ID:
140790E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Online / Long-Form
Annual ID:
141026E
Award:
2014 Advertising Bronze Pencil
Agency:
GarnierBBDO / San Jose
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140448A
Award:
2014 Design Bronze Pencil
Agency:
6D-K / Tokyo
Client:
6D-K
Title:
Paper Pencile
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140012D
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140329D
Award:
2014 Advertising Bronze Pencil
Agency:
Havas Worldwide Australia / Sydney
Client:
Save Our Sons + Duchenne Foundation
Title:
The Most Powerful Arm Ever Invented
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140530A
Award:
2014 Advertising Bronze Pencil
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140505A
Award:
2014 Interactive Bronze Pencil
Agency:
B-Reel / New York
Client:
Foursquare
Title:
Foursquare Time Machine
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140090N
Award:
2014 Intellectual Property Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Nike SB App - Tilt Control
Category:
Intellectual Property & Products / Digital Product
Annual ID:
141068P
Award:
2014 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Annual ID:
140371A
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140670A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Diet Coke
Title:
Slender Vender
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140981A
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140713A
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140417A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
HOT WHEELS SAFARI SERIES
Category:
Collateral / Posters - Single
Annual ID:
140905A
Award:
2014 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Unicef
Title:
THE GOOD GUYS CHRISTMAS
Category:
Public Service / Political - Video / Television - Campaign
Annual ID:
140438A
Award:
2014 Advertising Bronze Pencil
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
Experiential Advertising / Installations
Annual ID:
140391A