The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
The Nike SB App
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / User Experience
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)
Agency: Anti / Bergen
Client: Bergen International Festival Category: Brand Identity / Brand Identity - Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas Category: Experiential Advertising / Events and Competitions
Birdseye
Agency: De-De / New York
Client: De-De Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Services/Utilities
UNIQLO RECIPE
Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York
Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Sound Design
The OREO Blackout Tweet
Agency: 360i / New York
Client: Mondelez International + OREO Category: Social Media / Branded Social Post
Breaking Bad
Agency: Mullen / Boston
Client: Century 21 Category: Social Media / Branded Social Post
Driver Fatigue Technology
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / Design Craft
Budweiser Red Lights
Agency: Anomaly / Toronto + Labatt Breweries of Canada / Toronto
Client: Labatt Breweries of Canada Category: Other Digital Solutions
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Other Digital Solutions
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Design for the Greater Good / Designer Initiated
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Non-Broadcast / Online
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Radio / Public Service - Campaign
Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
peace
Agency: Tsushima Design / Hiroshima
Client: Japan Graphic Designers Association Inc Hiroshima Category: Collateral Design / Posters - Single
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City
Client: Sony Legacy Category: Online Films & Video / Interactive Video
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single