The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Social Media / Branded Social Campaign
Kigo Kitchen Promotional Items
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series
A Guide to the Flora and Fauna of the World
Agency: H55 / Singapore
Client: Robert Zhao / Institute of Critical Zoologists Category: Collateral Design / Promotional Items - Single or Series
Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City
Client: Sony Legacy Category: Online Films & Video / Interactive Video
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / Utility
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS Category: Use of Technology / Product & Mobile Integration
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas Category: Experiential Advertising / Events and Competitions
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / Design Craft
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Experiential Advertising / Installations
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)
Agency: Anti / Bergen
Client: Bergen International Festival Category: Brand Identity / Brand Identity - Campaign
Birdseye
Agency: De-De / New York
Client: De-De Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Services/Utilities
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Direction
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Radio / Public Service - Campaign
4 Emotions' Eye
Agency: 601bisang / Seoul
Client: Gallery IANG Category: Collateral Design / Posters - Series
peace
Agency: Tsushima Design / Hiroshima
Client: Japan Graphic Designers Association Inc Hiroshima Category: Collateral Design / Posters - Single
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of A Social Network
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Non-Broadcast / Online
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Online / Short-Form
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
Memory gaps
Agency: Paprika / Montreal
Client: Societe du Village Category: Spatial Design / Outdoor Spaces
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
Award:
2014 Design Best of Show Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140513D
Award:
2014 Advertising Best of Show Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Annual ID:
140429A
Award:
2014 Branded Entertainment Best of Show Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Annual ID:
140432E
Award:
2014 Design Best of Show Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
141200D
Award:
2014 Interactive Best of Show Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online Films & Video / Short Form - Single
Annual ID:
140434N
Award:
2014 Advertising Green Pencil
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140483A
Award:
2014 Intellectual Property Gold Pencil
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
141051P
Award:
2014 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Annual ID:
140106N
Award:
2014 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Newcastle
Title:
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Social Media / Branded Social Campaign
Annual ID:
140364N
Award:
2014 Design Gold Pencil
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Promotional Items
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140260D
Award:
2014 Design Gold Pencil
Agency:
H55 / Singapore
Client:
Robert Zhao / Institute of Critical Zoologists
Title:
A Guide to the Flora and Fauna of the World
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140511D
Award:
2014 Interactive Gold Pencil
Agency:
Interlude / New York City
Client:
Sony Legacy
Title:
Like a Rolling Stone - Interactive Music Video
Category:
Online Films & Video / Interactive Video
Annual ID:
140581N
Award:
2014 Interactive Gold Pencil
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace Logo
Category:
User Experience Design - Web / Utility
Annual ID:
141150N
Award:
2014 Interactive Gold Pencil
Agency:
DENTSU / Tokyo
Client:
BEAMS
Title:
ASOBERU-T ("Playable T-Shirts")
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140324N
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Innovation in Video / Video
Annual ID:
140951A
Award:
2014 Advertising Gold Pencil
Agency:
TBWA / London
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Experiential Advertising / Events and Competitions
Annual ID:
141190A
Award:
2014 Interactive Gold Pencil
Agency:
Hello Monday / Aarhus
Client:
Greenpeace
Title:
Into the Arctic
Category:
User Experience Design - Web / Design Craft
Annual ID:
140542N
Award:
2014 Interactive Gold Pencil
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / Design Craft
Annual ID:
140843N
Award:
2014 Interactive Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Annual ID:
141192N
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy / Paris
Client:
IBM
Title:
Smarter Outdoor
Category:
Experiential Advertising / Installations
Annual ID:
140973A
Award:
2014 Interactive Gold Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140820N
Award:
2014 Design Gold Pencil
Agency:
Anti / Bergen
Client:
Bergen International Festival
Title:
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140076D
Award:
2014 Interactive Gold Pencil
Agency:
De-De / New York
Client:
De-De
Title:
Birdseye
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140365N
Award:
2014 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Nike SB App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
141067N
Award:
2014 Design Gold Pencil
Agency:
DENTSU / Nagoya
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140321D
Award:
2014 Design Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140513D
Award:
2014 Intellectual Property Gold Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
141201P
Award:
2014 Design Gold Pencil
Agency:
Ogilvy / Paris
Client:
IBM
Title:
Smarter Outdoor
Category:
Collateral Design / Outdoor - Series
Annual ID:
140975D
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Craft / Technique / Best Direction
Annual ID:
140433E
Award:
2014 Advertising Gold Pencil
Agency:
Joe Public / Johannesburg
Client:
One School at a Time
Title:
Project English
Category:
Radio / Public Service - Campaign
Annual ID:
140592A
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential / Events
Annual ID:
140661E
Award:
2014 Design Gold Pencil
Agency:
601bisang / Seoul
Client:
Gallery IANG
Title:
4 Emotions' Eye
Category:
Collateral Design / Posters - Series
Annual ID:
140009D
Award:
2014 Design Gold Pencil
Agency:
Tsushima Design / Hiroshima
Client:
Japan Graphic Designers Association Inc Hiroshima
Title:
peace
Category:
Collateral Design / Posters - Single
Annual ID:
141222D
Award:
2014 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140107N
Award:
2014 Advertising Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Annual ID:
140429A
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Non-Broadcast / Online
Annual ID:
140925A
Award:
2014 Design Gold Pencil
Agency:
Bot & Dolly / San Francisco
Client:
Bot & Dolly
Title:
Box
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140186D
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140918A
Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
141260A
Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Annual ID:
140936N
Award:
2014 Interactive Gold Pencil
Agency:
R/GA / New York + 72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
Jay Z Magna Carta Holy Grail App
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Annual ID:
141066N
Award:
2014 Advertising Gold Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Category:
Radio / Public Service - Single
Annual ID:
140806A
Award:
2014 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140098A
Award:
2014 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140097A
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Online / Short-Form
Annual ID:
140251E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Annual ID:
140432E
Award:
2014 Design Gold Pencil
Agency:
Paprika / Montreal
Client:
Societe du Village
Title:
Memory gaps
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141012D
Award:
2014 Design Gold Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
141200D
Award:
2014 Design Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140252D
Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140928N
