The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Living with Lag
Agency: ANR BBDO / Stockholm
Client: Umeå Energi/ume.net Category: Innovation in Video / Single
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Innovation in Video / Single
Redneck
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Airbnb
Agency: The Monkeys / Sydney + Mango / Sydney
Client: IKEA Category: Other Branded Content / Co-Promotions
YAWAIRO UIRO
Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store Category: Package Design / Single or Series
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Websites / Public Service / Non-Profit
mt book
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Booklets & Brochures
Honda. Beautiful Engines.
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA
Agency: The Branching / Richmond
Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Lucozade - Teleconference
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Suntory Category: Radio Craft / Scriptwriting
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover Category: Other Branded Content / Custom Content
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills Category: Craft / Writing
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: Interactive Craft / Sound Design
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar
Agency: Tool / Santa Monica + Odd Division / Los Angeles
Client: Moogfest Category: Use of Technology / Augmented Experience
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Erase The Difference
Agency: Publicis / México
Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
Hidden Graphics
Agency: Colenso BBDO / Auckland
Client: Frucor Beverage Ltd. Category: Collateral / Promotional Materials - Single or Campaign
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Digital Direct Marketing / Websites, Microsites & Banners
Infrequent Flyers Club
Agency: McCann / Melbourne
Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client: Samsung Category: Craft / Direction
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Craft / Direction
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Documentaries / Film
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
Retrospective Heinz Beier / Stamps
Agency: beierarbeit / Bielefeld
Client: beierarbeit Category: Self-Promotion / Single or Series
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Dance by music of Dunhuang
Agency: Qu Minmin & Jiang Qian / Nanjing
Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online / Long Form
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Intellectual Property & Products / Software, Services, Programs & Platforms
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF Category: Websites / Branded Games
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Use of a Social Network
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Websites / Durable Goods
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
AICP 2014 Opening & Category Titles
Agency: AICP / Los Angeles
Client: AICP Category: Broadcast & Moving Image / Title Sequences
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTI-EST. Category: Collateral Design / Posters - Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single