The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Innovation in Video / Single
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Over 60 Second - Single
The Silver Hand
Agency: TRY Advertising Agency / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki
Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM Category: Other Branded Content / Co-Promotions
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Broadcast & Moving Image / Short Films & Videos
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
The MSC Magnifica Shiphorn Chor
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios
Agency: Leo Burnett / San Jose
Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Other Branded Content / Custom Content
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Other Branded Content / Custom Content
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Craft / Writing
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Craft / Sound Design
Haruhi Hunting
Agency: PARTY / Tokyo
Client: SANKYO Category: Use of Technology / Augmented Experience
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Direct Marketing / Websites, Microsites & Banners
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft / Direction
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Craft / Direction
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Craft / Direction
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
A Gift from Hong Wei
Agency: T-Change Design Studio / Nanjing
Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Ryman Eco
Agency: Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London
Client: Rymans Category: Intellectual Property & Products / Digital Product
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains Category: Websites / Branded Games
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
Title Sequence
Agency: Netflix/The Weinstein Group / Los Angeles
Client: Marco Polo Category: Broadcast & Moving Image / Title Sequences
Little Masters
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Series
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
Landscape of BRAUN
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Systems Category: Collateral Design / Posters - Series
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile
Lucozade - Teleconference
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Suntory Category: Radio / Consumer - Single
Tap Thru
Agency: BBDO / New York
Client: Lowe's Category: Online Films & Video / Branded Micro-Video
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design
The Game Report
Agency: serviceplan / Munich + plan.net / Munich
Client: Bytro Labs GmbH Category: Data & Human Experience / Data-Focused Design
OK Go: I Won’t Let You Down
Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client: OK Go + Honda Category: Online Films & Video / Music Videos
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
A World of Belonging
Agency: Tool / Santa Monica + Airbnb / San Francisco
Client: Airbnb Category: Data & Human Experience / Online Data Visualization & Infographics
Exploded
Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong
Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Radio / Public Service - Single
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single