The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Craft / Animation / Motion Graphics
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt
Client: SNCF Category: Interactive Craft / Animation / Motion Graphics
#Futureself
Agency: Publicis Conseil / PARIS
Client: ORANGE Category: User Experience Design - Web / User Experience
Spot 4 Sale
Agency: Publicis London / London
Client: Depaul UK Category: Direct Marketing / Ambient Media
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated
Fire Brigade Bockhorst - The Call
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH Category: Radio / Consumer - Single
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney Category: Social Media / Branded Social Post
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single
The Most Interesting Man In The World
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Radio / Consumer - Campaign
Give Me Strength
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Lucozade Category: Radio / Consumer - Campaign
SAINT EXUPÈRY
Agency: MADRE / Buenos Aires
Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Public Service - Video / Cinema
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover Category: Other Branded Content / Custom Content
The Beauty Of Sharpness - Salmon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Choyo (Font)
Agency: GIICHI DESIGN / Tokyo
Client: Morisawa Type Design Competition 2014 Category: Design Craft / Typography - Single or Series
HOKUSAI_LINE
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Design association NPO Category: Design Craft / Typography - Single or Series
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Websites / Durable Goods
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
The Toronto Mayor Show - Crack
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
The Talk
Agency: Saatchi NY / New York
Client: The Brotherhood Sister Sol Category: Online Films & Video / Public Service / Non-Profit
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: Use of Technology / Product & Mobile Integration
Rebirth After Reading
Agency: Cheil China / Beijing
Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: Interactive Craft / Sound Design
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Outdoor / Digital / Electronic
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Online Films & Video / Short Form - Single
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Documentaries / Online
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Publications / App-Based
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations