The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Public Service - Video / Cinema
JUNIOR SWIMMING CHAMPIONSHIPS 1
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Okay, Bye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online / Long Form
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India Category: Collateral Design / Promotional Items - Single or Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series
Retrospective Heinz Beier / Stamps
Agency: beierarbeit / Bielefeld
Client: beierarbeit Category: Self-Promotion / Single or Series
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
Brahma Selecao Especial
Agency: Africa / Sao Paulo
Client: AmBev/Brahma Category: Websites / Food & Drinks
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Use of a Social Network
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Design for the Greater Good / Government / Non-Profit Initiated
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Design for the Greater Good / Government / Non-Profit Initiated
Dad & Papa
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Online / Short Form
The Game Before the Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Online / Short Form
Win From Within: Ben Jackson
Agency: VML / Kansas City
Client: Gatorade Category: Online / Short Form
Time-dynamic Model of Saxony
Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Documentaries / Film
Tweet Machine
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola Category: Mobile Applications / Consumer Goods
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / Utility
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility
MAPS CAMPAIGN
Agency: AMV BBDO / London
Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google Category: Interactive Advertising / Banners
Lucozade - Teleconference
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Suntory Category: Radio Craft / Scriptwriting
Hunger Scale
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
The 24 hour ad break
Agency: TRY Advertising Agency / Oslo
Client: DNB Category: Other Branded Content / User Generated Content - Short Form
The Toronto Mayor Show - Crack
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
The Talk
Agency: Saatchi NY / New York
Client: The Brotherhood Sister Sol Category: Online Films & Video / Public Service / Non-Profit
Living with Lag
Agency: ANR BBDO / Stockholm
Client: Umeå Energi/ume.net Category: Innovation in Video / Single
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Innovation in Video / Single
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar
Agency: Tool / Santa Monica + Odd Division / Los Angeles
Client: Moogfest Category: Use of Technology / Augmented Experience
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover Category: Other Branded Content / Custom Content
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Innovation in Outdoor / Single
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH Category: Innovation in Outdoor / Single
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Innovation in Outdoor / Single
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Experiences / Brand Installations
Scandic To Go
Agency: Prime Weber Shandwick / Stockholm
Client: Scandic Hotels Category: Experiences / Brand Installations
Award:
2015 Film Bronze Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Public Service - Video / Cinema
Annual ID:
150914A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 1
Category:
Collateral Design / Posters - Single
Annual ID:
150317A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Okay, Bye
Category:
Collateral Design / Posters - Single
Annual ID:
150876A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Sports Biz Co., Ltd.
Title:
Fencing Visualized
Category:
Data Visualization / Infographics
Annual ID:
150315A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
The Marketing Arm / Marina Del Rey
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online / Long Form
Annual ID:
151125A
Award:
2015 Design Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
Visa India
Title:
Visa Saree
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150116A
Award:
2015 Design Bronze Pencil
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150450A
Award:
2015 Design Bronze Pencil
Agency:
beierarbeit / Bielefeld
Client:
beierarbeit
Title:
Retrospective Heinz Beier / Stamps
Category:
Self-Promotion / Single or Series
Annual ID:
150196A
Award:
2015 Film Bronze Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150005A
Award:
2015 Film Bronze Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150913A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Newspaper / Small Space Print - Single
Annual ID:
150764A
Award:
2015 Interactive Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AmBev/Brahma
Title:
Brahma Selecao Especial
Category:
Websites / Food & Drinks
Annual ID:
150032A
Award:
2015 UX / UI Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Sports Biz Co., Ltd.
Title:
Fencing Visualized
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150316A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Collateral / Posters - Campaign
Annual ID:
150403A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / Posters - Campaign
Annual ID:
150420A
Award:
2015 Social Media Bronze Pencil
Agency:
BV McCann Erickson Romania / Bucharest
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Use of a Social Network
Annual ID:
150207A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150843A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150903A
Award:
2015 Design Bronze Pencil
Agency:
Cheil India / Gurgaon
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150217A
Award:
2015 Design Bronze Pencil
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150726A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
Dad & Papa
Category:
Online / Short Form
Annual ID:
150367A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
R/GA London / London + R/GA Los Angeles / Los Angeles
Client:
Beats By Dre
Title:
The Game Before the Game
Category:
Online / Short Form
Annual ID:
150977A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
VML / Kansas City
Client:
Gatorade
Title:
Win From Within: Ben Jackson
Category:
Online / Short Form
Annual ID:
151165A
Award:
2015 Design Bronze Pencil
Agency:
ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client:
Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)
Title:
Time-dynamic Model of Saxony
Category:
Experiences / Indoor Spaces
Annual ID:
150082A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Documentaries / Film
Annual ID:
150133A
Award:
2015 Mobile Bronze Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Coca-Cola
Title:
Tweet Machine
Category:
Mobile Applications / Consumer Goods
Annual ID:
151110A
Award:
2015 Design Bronze Pencil
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150962A
Award:
2015 UX / UI Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Utility
Annual ID:
150337A
Award:
2015 UX / UI Bronze Pencil
Agency:
Heye GmbH / Munich
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
User Experience Design - Web / Utility
Annual ID:
150534A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
WHISKAS
Title:
MAPS CAMPAIGN
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150065A
Award:
2015 Interactive Bronze Pencil
Agency:
BBDO / New York
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Interactive Advertising / Banners
Annual ID:
150130A
Award:
2015 Interactive Bronze Pencil
Agency:
Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Interactive Advertising / Banners
Annual ID:
150482A
Award:
2015 Radio Bronze Pencil
Agency:
Ogilvy & Mather Johannesburg / Johannesburg
Client:
Suntory
Title:
Lucozade - Teleconference
Category:
Radio Craft / Scriptwriting
Annual ID:
150862A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
BBDO Toronto / Toronto
Client:
Mars Canada
Title:
Hunger Scale
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150175A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Fonterra
Title:
Back to Nature
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150236A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
TRY Advertising Agency / Oslo
Client:
DNB
Title:
The 24 hour ad break
Category:
Other Branded Content / User Generated Content - Short Form
Annual ID:
151154A
Award:
2015 Film Bronze Pencil
Agency:
Rethink / Toronto
Client:
No Ford Nation
Title:
The Toronto Mayor Show - Crack
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150995A
Award:
2015 Film Bronze Pencil
Agency:
Saatchi NY / New York
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
151022A
Award:
2015 Film Bronze Pencil
Agency:
ANR BBDO / Stockholm
Client:
Umeå Energi/ume.net
Title:
Living with Lag
Category:
Innovation in Video / Single
Annual ID:
150075A
Award:
2015 Film Bronze Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Innovation in Video / Single
Annual ID:
150391A
Award:
2015 Mobile Bronze Pencil
Agency:
Hill Holliday / Boston
Client:
Merrell
Title:
Trailscape
Category:
Use of Technology / Augmented Experience
Annual ID:
150536A
Award:
2015 Mobile Bronze Pencil
Agency:
Tool / Santa Monica + Odd Division / Los Angeles
Client:
Moogfest
Title:
Moogfest - Conductar
Category:
Use of Technology / Augmented Experience
Annual ID:
150825A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Tool / Santa Monica + Y&R / New York
Client:
Land Rover
Title:
The Vanishing Game
Category:
Other Branded Content / Custom Content
Annual ID:
151223A
Award:
2015 Design Bronze Pencil
Agency:
Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Outdoor - Series
Annual ID:
150991A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Innovation in Outdoor / Single
Annual ID:
150064A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Innovation in Outdoor / Single
Annual ID:
150109A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Innovation in Outdoor / Single
Annual ID:
151172A
Award:
2015 Mobile Bronze Pencil
Agency:
McCann / London
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / E-Commerce
Annual ID:
150751A
Award:
2015 Design Bronze Pencil
Agency:
AKQA / London & Shanghai
Client:
Nike
Title:
House of Mamba
Category:
Experiences / Brand Installations
Annual ID:
150043A
Award:
2015 Design Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm
Client:
Scandic Hotels
Title:
Scandic To Go
Category:
Experiences / Brand Installations
Annual ID:
150922A
