The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MAPS CAMPAIGN
Agency: AMV BBDO / London
Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar
Agency: Tool / Santa Monica + Odd Division / Los Angeles
Client: Moogfest Category: Use of Technology / Augmented Experience
Take the Final Bow
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Print Craft / Writing - Single Only
mt book
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Booklets & Brochures
Honda. Beautiful Engines.
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures
The Mentor Act - Film
Agency: Barton F. Graf LLC / New York, NY
Client: Esquire Category: Public Service - Video / Non-Broadcast
Equal Payback Project
Agency: Droga5 / New York
Client: The National Women’s Law Center Category: Public Service - Video / Non-Broadcast
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA Category: Direct Marketing / Dimensional Mailing
Rebirth After Reading
Agency: Cheil China / Beijing
Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Innovation in Outdoor / Single
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH Category: Innovation in Outdoor / Single
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Innovation in Outdoor / Single
JUNIOR SWIMMING CHAMPIONSHIPS 1
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Okay, Bye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
THERE IS NO BIGGER PRICE THAN SHARING
Agency: Leo Burnett / Madrid
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising / Long Form - Over :90 - Single
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Cinescape
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
LGBTAvatars
Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7
Client: Prague Pride Category: Social Media / Branded Social Campaign
Rain-Codes
Agency: Geometry Global / Hong Kong
Client: Cebu Pacific Air Category: Experiences / Outdoor Spaces
Making Clothing Donation Instantly Rewarding
Agency: Ogilvy Beijing / Beijing
Client: China Foundation for Poverty Alleviation Category: Experiences / Outdoor Spaces
Time-dynamic Model of Saxony
Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
Minute of Silence
Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
Tweet Machine
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola Category: Mobile Applications / Consumer Goods
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University Category: Public Service - Design / Collateral Design - Single or Series
Brahma Selecao Especial
Agency: Africa / Sao Paulo
Client: AmBev/Brahma Category: Websites / Food & Drinks
Hunger Scale
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
Hold Music
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Single
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Hidden Graphics
Agency: Colenso BBDO / Auckland
Client: Frucor Beverage Ltd. Category: Collateral / Promotional Materials - Single or Campaign
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
WHISKAS
Title:
MAPS CAMPAIGN
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150065A
Award:
2015 Mobile Bronze Pencil
Agency:
Hill Holliday / Boston
Client:
Merrell
Title:
Trailscape
Category:
Use of Technology / Augmented Experience
Annual ID:
150536A
Award:
2015 Mobile Bronze Pencil
Agency:
Tool / Santa Monica + Odd Division / Los Angeles
Client:
Moogfest
Title:
Moogfest - Conductar
Category:
Use of Technology / Augmented Experience
Annual ID:
150825A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Lien Foundation
Title:
Take the Final Bow
Category:
Print Craft / Writing - Single Only
Annual ID:
150872A
Award:
2015 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt book
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150543A
Award:
2015 Design Bronze Pencil
Agency:
Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
Honda. Beautiful Engines.
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150788A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Esquire
Title:
The Mentor Act - Film
Category:
Public Service - Video / Non-Broadcast
Annual ID:
150089A
Award:
2015 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
The National Women’s Law Center
Title:
Equal Payback Project
Category:
Public Service - Video / Non-Broadcast
Annual ID:
150369A
Award:
2015 Film Bronze Pencil
Agency:
LOLA Lowe & Partners / Madrid
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150706A
Award:
2015 Interactive Bronze Pencil
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Websites / Services
Annual ID:
150828A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Little Caesars
Title:
Hot-N-Ready
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150092A
Award:
2015 Mobile Bronze Pencil
Agency:
LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
Mobile Applications / Branded Games
Annual ID:
150596A
Award:
2015 Mobile Bronze Pencil
Agency:
360i / New York
Client:
Red Roof Inn
Title:
Turning Flight Cancellations into Hotel Reservations
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150007A
Award:
2015 Mobile Bronze Pencil
Agency:
LDC / São Paulo
Client:
Record Collection
Title:
Sat-JF14
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150702A
Award:
2015 Direct Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150677A
Award:
2015 Intellectual Property Bronze Pencil
Agency:
Cheil China / Beijing
Client:
Friends of Nature
Title:
Rebirth After Reading
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150214A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Innovation in Outdoor / Single
Annual ID:
150064A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Innovation in Outdoor / Single
Annual ID:
150109A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Innovation in Outdoor / Single
Annual ID:
151172A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 1
Category:
Collateral Design / Posters - Single
Annual ID:
150317A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Okay, Bye
Category:
Collateral Design / Posters - Single
Annual ID:
150876A
Award:
2015 Film Bronze Pencil
Agency:
Leo Burnett / Madrid
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
THERE IS NO BIGGER PRICE THAN SHARING
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150599A
Award:
2015 Design Bronze Pencil
Agency:
Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Outdoor - Series
Annual ID:
150991A
Award:
2015 Design Bronze Pencil
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Cinescape
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151211A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150738A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151189A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Newspaper / Small Space Print - Single
Annual ID:
150764A
Award:
2015 UX / UI Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Sports Biz Co., Ltd.
Title:
Fencing Visualized
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150316A
Award:
2015 Social Media Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Branded Social Campaign
Annual ID:
150093A
Award:
2015 Social Media Bronze Pencil
Agency:
Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7
Client:
Prague Pride
Title:
LGBTAvatars
Category:
Social Media / Branded Social Campaign
Annual ID:
150447A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
OgilvyOne / London
Client:
Land Rover
Title:
Never Stop Discovering
Category:
Craft / Editing
Annual ID:
150910A
Award:
2015 Design Bronze Pencil
Agency:
Geometry Global / Hong Kong
Client:
Cebu Pacific Air
Title:
Rain-Codes
Category:
Experiences / Outdoor Spaces
Annual ID:
150438A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy Beijing / Beijing
Client:
China Foundation for Poverty Alleviation
Title:
Making Clothing Donation Instantly Rewarding
Category:
Experiences / Outdoor Spaces
Annual ID:
150878A
Award:
2015 Design Bronze Pencil
Agency:
ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client:
Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)
Title:
Time-dynamic Model of Saxony
Category:
Experiences / Indoor Spaces
Annual ID:
150082A
Award:
2015 Mobile Bronze Pencil
Agency:
DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client:
RSL Australia
Title:
Minute of Silence
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150278A
Award:
2015 Mobile Bronze Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Coca-Cola
Title:
Tweet Machine
Category:
Mobile Applications / Consumer Goods
Annual ID:
151110A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
DDB SPAIN / Madrid
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150289A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150837A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150888A
Award:
2015 Design Bronze Pencil
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Tama Art University
Title:
TAMABI
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150799A
Award:
2015 Interactive Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AmBev/Brahma
Title:
Brahma Selecao Especial
Category:
Websites / Food & Drinks
Annual ID:
150032A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
BBDO Toronto / Toronto
Client:
Mars Canada
Title:
Hunger Scale
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150175A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Fonterra
Title:
Back to Nature
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150236A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Little Caesars
Title:
Hold Music
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150091A
Award:
2015 Film Bronze Pencil
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150260A
Award:
2015 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150038A
Award:
2015 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150961A
Award:
2015 Mobile Bronze Pencil
Agency:
DM9DDB / Sao Paulo
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bear
Category:
Other Digital Solutions
Annual ID:
150355A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverage Ltd.
Title:
Hidden Graphics
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150237A
Award:
2015 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Websites / Cosmetics, Toiletries & Personal Care
Annual ID:
150889A
