The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Gaming, Music & Mobile / Branded Gaming
Kia - Game On
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia Category: Gaming, Music & Mobile / Branded Gaming
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Public Service - Video / Cinema
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Broadcast & Film / Branded Film
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Interactive Craft / Sound Design
DEEP VEILS
Agency: H55 / SINGAPORE
Client: ERIK L'HEUREUX Category: Publication Design / Book Layout Design
Little Books of Big Consequences
Agency: Y&R / Dubai
Client: Global Export Co. Category: Publication Design / Book Layout Design
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Websites / Social Networks / Community
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Websites / Social Networks / Community
Fire Brigade Bockhorst - The Call
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH Category: Radio Craft / Scriptwriting
FitForFood
Agency: ARGONAUT Inc. / San Francisco
Client: Fitbit Category: Websites / Footwear, Clothing & Accessories
Headlands Brewing Company
Agency: Division of Labor / Sausalito
Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Single
Glass Railing
Agency: Juniper Park / Toronto
Client: Adanac Glass Category: Collateral / P.O.P. & In-Store - Single
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / P.O.P. & In-Store - Single
Pepper
Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo
Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics Category: Intellectual Property & Products / Integrated Digital & Physical Products
Enhance Your Lighting
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Short Form - Single
Moving Target
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Online Films & Video / Short Form - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Single
Stephen Merchant Presents: "If We Won"
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Single
100
Agency: Stink / London + F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Online Films & Video / Short Form - Single
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Appreciation
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Online Films & Video / Short Form - Single
Better Tomorrows
Agency: J. Walter Thompson Canada / Toronto
Client: The Hospital for Sick Children Category: Public Service - Video / Television - Campaign
No Child For Sale
Agency: kbs+ / Toronto
Client: World Vision Category: Public Service - Video / Television - Campaign
Project: Drop-A-Brick
Agency: barrettSF / San Francisco + Level2 / San Francisco + Tube Media International / San Francisco + Pre Future / San Francisco
Client: Project: Drop-A-Brick Category: Intellectual Property & Products / Physical Product
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Intellectual Property & Products / Physical Product
Astrobrights Fly High Red Packets
Agency: BLOW / Hong Kong
Client: Polytrade Paper Corporation Limited Category: Design Craft / Printing & Paper Craft - Single or Series
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Design Craft / Printing & Paper Craft - Single or Series
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Design Craft / Printing & Paper Craft - Single or Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Design Craft / Printing & Paper Craft - Single or Series
good morning original calendar: Botanical Life
Agency: good morning inc. / Tokyo
Client: good morning inc. Category: Design Craft / Printing & Paper Craft - Single or Series
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Design Craft / Printing & Paper Craft - Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Design Craft / Printing & Paper Craft - Single or Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Design Craft / Printing & Paper Craft - Single or Series
TCC AWARDS 2014
Agency: Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: Tokyo Copywriters Club Category: Design Craft / Printing & Paper Craft - Single or Series
Palette Notebook
Agency: SIX inc. / Minato-ku
Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Palette poster
Agency: SIX inc. / Minato-ku
Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Emotions concerning the Solar Terms
Agency: T-Change Design Studio / Nanjing
Client: Day Day Up Design Consultants Co.,Ltd Category: Design Craft / Printing & Paper Craft - Single or Series
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Innovation in Video / Single
Share It To End It
Agency: J Walter Thompson / Singapore + Mirum / Singapore
Client: CABCY Category: Innovation in Video / Single
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Innovation in Video / Single
Apple New Years Window - iPad
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
Apple Watch Window
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
Award:
2015 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Gaming, Music & Mobile / Branded Gaming
Annual ID:
150141A
Award:
2015 Branded Entertainment Merit Award
Agency:
Innocean Australia / Sydney
Client:
Kia Motors Australia
Title:
Kia - Game On
Category:
Gaming, Music & Mobile / Branded Gaming
Annual ID:
150540A
Award:
2015 Film Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Video / Cinema
Annual ID:
151114A
Award:
2015 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Broadcast & Film / Branded Film
Annual ID:
150162A
Award:
2015 Interactive Merit Award
Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Interactive Craft / Sound Design
Annual ID:
150471A
Award:
2015 Design Merit Award
Agency:
H55 / SINGAPORE
Client:
ERIK L'HEUREUX
Title:
DEEP VEILS
Category:
Publication Design / Book Layout Design
Annual ID:
150489A
Award:
2015 Design Merit Award
Agency:
Y&R / Dubai
Client:
Global Export Co.
Title:
Little Books of Big Consequences
Category:
Publication Design / Book Layout Design
Annual ID:
151221A
Award:
2015 Interactive Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Social Networks / Community
Annual ID:
150053A
Award:
2015 Interactive Merit Award
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Websites / Social Networks / Community
Annual ID:
150989A
Award:
2015 Radio Merit Award
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
Ballet
Category:
Radio Craft / Scriptwriting
Annual ID:
150611A
Award:
2015 Radio Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Dad
Category:
Radio Craft / Scriptwriting
Annual ID:
150612A
Award:
2015 Radio Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Meeting
Category:
Radio Craft / Scriptwriting
Annual ID:
150614A
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Beach
Category:
Radio Craft / Scriptwriting
Annual ID:
150834A
Award:
2015 Radio Merit Award
Agency:
serviceplan / Munich
Client:
EGGER Retail Products GmbH
Title:
Fire Brigade Bockhorst - The Call
Category:
Radio Craft / Scriptwriting
Annual ID:
151038A
Award:
2015 Interactive Merit Award
Agency:
ARGONAUT Inc. / San Francisco
Client:
Fitbit
Title:
FitForFood
Category:
Websites / Footwear, Clothing & Accessories
Annual ID:
150078A
Award:
2015 Print & Outdoor Merit Award
Agency:
Division of Labor / Sausalito
Client:
Headlands Brewing
Title:
Headlands Brewing Company
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150349A
Award:
2015 Print & Outdoor Merit Award
Agency:
Juniper Park / Toronto
Client:
Adanac Glass
Title:
Glass Railing
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150567A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150769A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150846A
Award:
2015 Intellectual Property Merit Award
Agency:
SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo
Client:
SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics
Title:
Pepper
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150331A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Online Films & Video / Short Form - Single
Annual ID:
150149A
Award:
2015 Film Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Moving Target
Category:
Online Films & Video / Short Form - Single
Annual ID:
150274A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Single
Annual ID:
150375A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Stephen Merchant Presents: "If We Won"
Category:
Online Films & Video / Short Form - Single
Annual ID:
150378A
Award:
2015 Film Merit Award
Agency:
Stink / London + F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
100
Category:
Online Films & Video / Short Form - Single
Annual ID:
150410A
Award:
2015 Film Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / Short Form - Single
Annual ID:
150555A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Appreciation
Category:
Online Films & Video / Short Form - Single
Annual ID:
151062A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Online Films & Video / Short Form - Single
Annual ID:
151204A
Award:
2015 Film Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
The Hospital for Sick Children
Title:
Better Tomorrows
Category:
Public Service - Video / Television - Campaign
Annual ID:
150549A
Award:
2015 Film Merit Award
Agency:
kbs+ / Toronto
Client:
World Vision
Title:
No Child For Sale
Category:
Public Service - Video / Television - Campaign
Annual ID:
150584A
Award:
2015 Intellectual Property Merit Award
Agency:
barrettSF / San Francisco + Level2 / San Francisco + Tube Media International / San Francisco + Pre Future / San Francisco
Client:
Project: Drop-A-Brick
Title:
Project: Drop-A-Brick
Category:
Intellectual Property & Products / Physical Product
Annual ID:
150086A
Award:
2015 Intellectual Property Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Intellectual Property & Products / Physical Product
Annual ID:
151017A
Award:
2015 Design Merit Award
Agency:
BLOW / Hong Kong
Client:
Polytrade Paper Corporation Limited
Title:
Astrobrights Fly High Red Packets
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150202A
Award:
2015 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Fonterra
Title:
Back to Nature
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150239A
Award:
2015 Design Merit Award
Agency:
cosmos / Tokyo + Takezasado / Kyoto
Client:
Takezasado
Title:
creative catch
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150242A
Award:
2015 Design Merit Award
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150451A
Award:
2015 Design Merit Award
Agency:
good morning inc. / Tokyo
Client:
good morning inc.
Title:
good morning original calendar: Botanical Life
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150461A
Award:
2015 Design Merit Award
Agency:
JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150577A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
LSTea - A trip in the cup
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150590A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150854A
Award:
2015 Design Merit Award
Agency:
Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
Tokyo Copywriters Club
Title:
TCC AWARDS 2014
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151023A
Award:
2015 Design Merit Award
Agency:
SIX inc. / Minato-ku
Client:
SIX inc.
Title:
Palette Notebook
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151049A
Award:
2015 Design Merit Award
Agency:
SIX inc. / Minato-ku
Client:
SIX inc.
Title:
Palette poster
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151050A
Award:
2015 Design Merit Award
Agency:
T-Change Design Studio / Nanjing
Client:
Day Day Up Design Consultants Co.,Ltd
Title:
Emotions concerning the Solar Terms
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151068A
Award:
2015 Film Merit Award
Agency:
180LA / Santa Monica
Client:
HP
Title:
The Connected
Category:
Innovation in Video / Single
Annual ID:
150002A
Award:
2015 Film Merit Award
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Innovation in Video / Single
Annual ID:
150048A
Award:
2015 Film Merit Award
Agency:
J Walter Thompson / Singapore + Mirum / Singapore
Client:
CABCY
Title:
Share It To End It
Category:
Innovation in Video / Single
Annual ID:
150548A
Award:
2015 Film Merit Award
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Innovation in Video / Single
Annual ID:
150967A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple New Years Window - iPad
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150076A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Window
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150077A
