The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Proud Whopper
Agency: DAVID / Miami
Client: Burger King Category: Collateral Design / P.O.P. & In-Store - Single
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Collateral Design / P.O.P. & In-Store - Single
A Cut Above
Agency: Y&R Shanghai / Shanghai
Client: Zhang Xiao Quan Kitchen Knife Category: Collateral Design / P.O.P. & In-Store - Single
No. 6 Cider Promotional Materials
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral Design / Promotional Items - Single or Series
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Promotional Items - Single or Series
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral Design / Promotional Items - Single or Series
Landscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Promotional Items - Single or Series
Tire Kimono
Agency: McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client: Toyo Tire & Rubber Co., Ltd. Category: Collateral Design / Promotional Items - Single or Series
Cannot leave books behind Graphics Design Exhibition in Chengdu
Agency: qing zhao / Nanjing
Client: Hanqingtang Deisgn Category: Collateral Design / Promotional Items - Single or Series
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Agency: Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client: Sun Hung Kai Properties Category: Collateral Design / Promotional Items - Single or Series
Diabetes Test
Agency: Dentsu Indonesia / Jakarta
Client: Dentsu / Project Dia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Coke 2nd Life Caps
Agency: Ogilvy Beijing / Beijing
Client: Coca Cola Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Tanoshii Hansen (Cheerfully Anti-War)
Agency: Aroe / Tokyo
Client: Roji To Hito Category: Collateral Design / Posters - Single
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Collateral Design / Posters - Single
JUNIOR SWIMMING CHAMPIONSHIPS 2
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Magritte
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Hushabye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Lifetime of Difference Project Integrated Campaign
Agency: BBDO / New York
Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia Category: Integrated Branding / Public Service Campaign
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Integrated Branding / Public Service Campaign
LIGHTS
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: ADOT.COM Category: Integrated Branding / Public Service Campaign
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Integrated Branding / Public Service Campaign
Better Tomorrows
Agency: J. Walter Thompson Canada / Toronto
Client: The Hospital for Sick Children Category: Public Service - Video / Television - Campaign
No Child For Sale
Agency: kbs+ / Toronto
Client: World Vision Category: Public Service - Video / Television - Campaign
Audiocartoons
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders Category: Radio / Public Service - Campaign
Cultivating Thought Author Series
Agency: Chipotle Mexican Grill / New York
Client: Chipotle Mexican Grill Category: Package Design / Single or Series
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Package Design / Single or Series
Eat Life Package
Agency: Dentsu Inc. / Tokyo
Client: Ajinomoto Category: Package Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Package Design / Single or Series
Rain For Sale
Agency: Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client: The Coca-Cola Company Category: Package Design / Single or Series
Gauze of Menpu Masda
Agency: Peace Graphics / Nagoya
Client: MARUJU Co. Ltd. Category: Package Design / Single or Series
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Agency: Xinlin Teahouse / Shantou
Client: Xinlin Teahouse Category: Package Design / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Package Design / Single or Series
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft / Editing
Reviveaphone
Agency: lg2 / Montreal
Client: Reviveaphone Category: Online Films & Video / Long Form - Single
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online Films & Video / Long Form - Single
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Online Films & Video / Long Form - Single
The Last Game
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Single
Winner Stays
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Single
Equal Payback Project
Agency: Droga5 / New York
Client: The National Women’s Law Center Category: Online Films & Video / Public Service / Non-Profit
Way Home
Agency: Kitchen Leo Burnett / Oslo
Client: SpareBank 1 Category: Online Films & Video / Public Service / Non-Profit
Every 6 Seconds
Agency: M&C Saatchi / Sydney
Client: Quit UK Category: Online Films & Video / Public Service / Non-Profit
Make It Stop
Agency: Mullen / Boston
Client: Vh1 Save The Music Category: Online Films & Video / Public Service / Non-Profit
Project Phoenix
Agency: FoxP2 / Cape Town + Giant Films / Cape Town
Client: Design Indaba Category: Documentaries / Film
Coffee Shot Sleepy Announcers
Agency: BBR Saatchi & Saatchi, Israel / Ramat Gan
Client: Elite Coffee (Strauss Group) Category: Radio / Consumer - Campaign
Patience
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Radio / Consumer - Campaign
Fire Brigade Bockhorst
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH Category: Radio / Consumer - Campaign
Award:
2015 Design Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
150256A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
150294A
Award:
2015 Design Merit Award
Agency:
Y&R Shanghai / Shanghai
Client:
Zhang Xiao Quan Kitchen Knife
Title:
A Cut Above
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
151236A
Award:
2015 Design Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Promotional Materials
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150252A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150319A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150406A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150425A
Award:
2015 Design Merit Award
Agency:
McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client:
Toyo Tire & Rubber Co., Ltd.
Title:
Tire Kimono
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150771A
Award:
2015 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
Hanqingtang Deisgn
Title:
Cannot leave books behind Graphics Design Exhibition in Chengdu
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150947A
Award:
2015 Design Merit Award
Agency:
Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client:
Sun Hung Kai Properties
Title:
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
151012A
Award:
2015 Intellectual Property Merit Award
Agency:
Dentsu Indonesia / Jakarta
Client:
Dentsu / Project Dia
Title:
Diabetes Test
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150332A
Award:
2015 Intellectual Property Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Coca Cola
Title:
Coke 2nd Life Caps
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150882A
Award:
2015 Design Merit Award
Agency:
Aroe / Tokyo
Client:
Roji To Hito
Title:
Tanoshii Hansen (Cheerfully Anti-War)
Category:
Collateral Design / Posters - Single
Annual ID:
150079A
Award:
2015 Design Merit Award
Agency:
cosmos / Tokyo + Takezasado / Kyoto
Client:
Takezasado
Title:
creative catch
Category:
Collateral Design / Posters - Single
Annual ID:
150241A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 2
Category:
Collateral Design / Posters - Single
Annual ID:
150326A
Award:
2015 Design Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Magritte
Category:
Collateral Design / Posters - Single
Annual ID:
150441A
Award:
2015 Design Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Van Gogh
Category:
Collateral Design / Posters - Single
Annual ID:
150442A
Award:
2015 Design Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Hushabye
Category:
Collateral Design / Posters - Single
Annual ID:
150877A
Award:
2015 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Lifetime of Difference Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150134A
Award:
2015 Cross-Platform Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
RSL Australia
Title:
Minute of Silence
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150277A
Award:
2015 Cross-Platform Merit Award
Agency:
JWT / Sydney
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150575A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
ADOT.COM
Title:
LIGHTS
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150858A
Award:
2015 Cross-Platform Merit Award
Agency:
RKCR/Y&R / London
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Integrated Branding / Public Service Campaign
Annual ID:
151002A
Award:
2015 Film Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
The Hospital for Sick Children
Title:
Better Tomorrows
Category:
Public Service - Video / Television - Campaign
Annual ID:
150549A
Award:
2015 Film Merit Award
Agency:
kbs+ / Toronto
Client:
World Vision
Title:
No Child For Sale
Category:
Public Service - Video / Television - Campaign
Annual ID:
150584A
Award:
2015 Radio Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Reporters Without Borders
Title:
Audiocartoons
Category:
Radio / Public Service - Campaign
Annual ID:
150930A
Award:
2015 Design Merit Award
Agency:
Chipotle Mexican Grill / New York
Client:
Chipotle Mexican Grill
Title:
Cultivating Thought Author Series
Category:
Package Design / Single or Series
Annual ID:
150223A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Package Design / Single or Series
Annual ID:
150296A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Ajinomoto
Title:
Eat Life Package
Category:
Package Design / Single or Series
Annual ID:
150318A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Package Design / Single or Series
Annual ID:
150593A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client:
The Coca-Cola Company
Title:
Rain For Sale
Category:
Package Design / Single or Series
Annual ID:
150839A
Award:
2015 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
MARUJU Co. Ltd.
Title:
Gauze of Menpu Masda
Category:
Package Design / Single or Series
Annual ID:
150921A
Award:
2015 Design Merit Award
Agency:
Xinlin Teahouse / Shantou
Client:
Xinlin Teahouse
Title:
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Category:
Package Design / Single or Series
Annual ID:
151219A
Award:
2015 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Package Design / Single or Series
Annual ID:
151239A
Award:
2015 Branded Entertainment Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Editing
Annual ID:
150404A
Award:
2015 Branded Entertainment Merit Award
Agency:
Joint / Portland
Client:
Procter and Gamble
Title:
Tough Love
Category:
Craft / Editing
Annual ID:
150564A
Award:
2015 Branded Entertainment Merit Award
Agency:
McCann XBC / New York
Client:
MasterCard
Title:
Kids
Category:
Craft / Editing
Annual ID:
150773A
Award:
2015 Film Merit Award
Agency:
lg2 / Montreal
Client:
Reviveaphone
Title:
Reviveaphone
Category:
Online Films & Video / Long Form - Single
Annual ID:
150694A
Award:
2015 Film Merit Award
Agency:
Mullen / Boston
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online Films & Video / Long Form - Single
Annual ID:
150805A
Award:
2015 Film Merit Award
Agency:
R/GA London / London + R/GA Los Angeles / Los Angeles
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Online Films & Video / Long Form - Single
Annual ID:
150979A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
The Last Game
Category:
Online Films & Video / Long Form - Single
Annual ID:
151193A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Winner Stays
Category:
Online Films & Video / Long Form - Single
Annual ID:
151194A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
The National Women’s Law Center
Title:
Equal Payback Project
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150381A
Award:
2015 Film Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
SpareBank 1
Title:
Way Home
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150589A
Award:
2015 Film Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Quit UK
Title:
Every 6 Seconds
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150719A
Award:
2015 Film Merit Award
Agency:
Mullen / Boston
Client:
Vh1 Save The Music
Title:
Make It Stop
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150807A
Award:
2015 Branded Entertainment Merit Award
Agency:
FoxP2 / Cape Town + Giant Films / Cape Town
Client:
Design Indaba
Title:
Project Phoenix
Category:
Documentaries / Film
Annual ID:
150431A
Award:
2015 Radio Merit Award
Agency:
BBR Saatchi & Saatchi, Israel / Ramat Gan
Client:
Elite Coffee (Strauss Group)
Title:
Coffee Shot Sleepy Announcers
Category:
Radio / Consumer - Campaign
Annual ID:
150193A
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Patience
Category:
Radio / Consumer - Campaign
Annual ID:
150844A
Award:
2015 Radio Merit Award
Agency:
serviceplan / Munich
Client:
EGGER Retail Products GmbH
Title:
Fire Brigade Bockhorst
Category:
Radio / Consumer - Campaign
Annual ID:
151031A
