The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Better Tomorrows
Agency: J. Walter Thompson Canada / Toronto
Client: The Hospital for Sick Children Category: Public Service - Video / Television - Campaign
No Child For Sale
Agency: kbs+ / Toronto
Client: World Vision Category: Public Service - Video / Television - Campaign
Cultivating Thought Author Series
Agency: Chipotle Mexican Grill / New York
Client: Chipotle Mexican Grill Category: Package Design / Single or Series
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Package Design / Single or Series
Eat Life Package
Agency: Dentsu Inc. / Tokyo
Client: Ajinomoto Category: Package Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Package Design / Single or Series
Rain For Sale
Agency: Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client: The Coca-Cola Company Category: Package Design / Single or Series
Gauze of Menpu Masda
Agency: Peace Graphics / Nagoya
Client: MARUJU Co. Ltd. Category: Package Design / Single or Series
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Agency: Xinlin Teahouse / Shantou
Client: Xinlin Teahouse Category: Package Design / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Package Design / Single or Series
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog
Agency: Selmore Creative Agency / Amsterdam
Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single
Headlands Brewing Company
Agency: Division of Labor / Sausalito
Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Campaign
Thick & Fine
Agency: FCB / Chicago
Client: Copic Category: Collateral / P.O.P. & In-Store - Campaign
When Life Changes Your Plans
Agency: Publicis Brussels / Brussels
Client: Century21 Category: Collateral / P.O.P. & In-Store - Campaign
FitForFood
Agency: ARGONAUT Inc. / San Francisco
Client: Fitbit Category: Websites / Footwear, Clothing & Accessories
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Digital Publications / App-Based
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / Interface Design Craft
Spell Up
Agency: Google Creative Lab / London
Client: Google Category: User Experience Design - Web / Interface Design Craft
Virgin America - Responsive Website Redesign
Agency: Work & Co / Brooklyn
Client: Virgin America Category: User Experience Design - Web / Interface Design Craft
Proud Whopper
Agency: DAVID / Miami
Client: Burger King Category: Experiential Advertising / Guerilla
Destiny: The New Fragrance By Xbox.
Agency: McCann / London
Client: Microsoft Category: Experiential Advertising / Guerilla
SLEEPING DRUNKS BILLBOARDS
Agency: Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo
Client: YAOCHO BARS Category: Experiential Advertising / Guerilla
Coca-Cola Slurp!
Agency: Saatchi & Saatchi / Copenhagen
Client: Coca-Cola Category: Experiential Advertising / Guerilla
The Transportable Banner
Agency: BBDO Belgium / Brussels
Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com
Agency: Wieden+Kennedy New York / new york
Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
Money
Agency: LatinWorks / Austin
Client: Cine Las Americas Category: Radio Craft / Music and/or Sound Design
Draw and Tell - Lone Ranger
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: La Jugueteria Category: Radio Craft / Music and/or Sound Design
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Radio Craft / Music and/or Sound Design
Zoosic: Hip Hop
Agency: WONGDOODY / Seattle
Client: Woodland Park Zoo Category: Radio Craft / Music and/or Sound Design
Wild Atlantic Way
Agency: Publicis London / London
Client: Tourism Ireland Category: Documentaries / Online
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc. Category: Documentaries / Online
Tanoshii Hansen (Cheerfully Anti-War)
Agency: Aroe / Tokyo
Client: Roji To Hito Category: Collateral Design / Posters - Single
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Collateral Design / Posters - Single
JUNIOR SWIMMING CHAMPIONSHIPS 2
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Magritte
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Hushabye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Long Form
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Social Media / Branded Social Campaign
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Social Media / Branded Social Campaign
Taco Bell Blackout
Agency: DigitasLBi / San Francisco
Client: Taco Bell Category: Social Media / Branded Social Campaign
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Award:
2015 Film Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
The Hospital for Sick Children
Title:
Better Tomorrows
Category:
Public Service - Video / Television - Campaign
Annual ID:
150549A
Award:
2015 Film Merit Award
Agency:
kbs+ / Toronto
Client:
World Vision
Title:
No Child For Sale
Category:
Public Service - Video / Television - Campaign
Annual ID:
150584A
Award:
2015 Design Merit Award
Agency:
Chipotle Mexican Grill / New York
Client:
Chipotle Mexican Grill
Title:
Cultivating Thought Author Series
Category:
Package Design / Single or Series
Annual ID:
150223A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Package Design / Single or Series
Annual ID:
150296A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Ajinomoto
Title:
Eat Life Package
Category:
Package Design / Single or Series
Annual ID:
150318A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Package Design / Single or Series
Annual ID:
150593A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client:
The Coca-Cola Company
Title:
Rain For Sale
Category:
Package Design / Single or Series
Annual ID:
150839A
Award:
2015 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
MARUJU Co. Ltd.
Title:
Gauze of Menpu Masda
Category:
Package Design / Single or Series
Annual ID:
150921A
Award:
2015 Design Merit Award
Agency:
Xinlin Teahouse / Shantou
Client:
Xinlin Teahouse
Title:
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Category:
Package Design / Single or Series
Annual ID:
151219A
Award:
2015 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Package Design / Single or Series
Annual ID:
151239A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Vikings
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150102A
Award:
2015 Film Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Lockdown
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150468A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Royal Westminster Jewelry/ Doji Jewelry Holding Company
Title:
Royal Westminster Jewelry
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150875A
Award:
2015 Film Merit Award
Agency:
Selmore Creative Agency / Amsterdam
Client:
The Royal Dutch Guide Dog Foundation
Title:
Veteran dog
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
151030A
Award:
2015 Print & Outdoor Merit Award
Agency:
Division of Labor / Sausalito
Client:
Headlands Brewing
Title:
Headlands Brewing Company
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150350A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150422A
Award:
2015 Print & Outdoor Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Century21
Title:
When Life Changes Your Plans
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150929A
Award:
2015 Interactive Merit Award
Agency:
ARGONAUT Inc. / San Francisco
Client:
Fitbit
Title:
FitForFood
Category:
Websites / Footwear, Clothing & Accessories
Annual ID:
150078A
Award:
2015 Mobile Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Publications / App-Based
Annual ID:
151020A
Award:
2015 UX / UI Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150341A
Award:
2015 UX / UI Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
Spell Up
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150463A
Award:
2015 UX / UI Merit Award
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America - Responsive Website Redesign
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
151213A
Award:
2015 Cross-Platform Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Experiential Advertising / Guerilla
Annual ID:
150258A
Award:
2015 Cross-Platform Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Experiential Advertising / Guerilla
Annual ID:
150753A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo
Client:
YAOCHO BARS
Title:
SLEEPING DRUNKS BILLBOARDS
Category:
Experiential Advertising / Guerilla
Annual ID:
150859A
Award:
2015 Cross-Platform Merit Award
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Coca-Cola
Title:
Coca-Cola Slurp!
Category:
Experiential Advertising / Guerilla
Annual ID:
151007A
Award:
2015 Direct Merit Award
Agency:
BBDO Belgium / Brussels
Client:
Mercedes Benz
Title:
The Transportable Banner
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150105A
Award:
2015 Direct Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150174A
Award:
2015 Direct Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
Being the bear
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150200A
Award:
2015 Direct Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
My Home is an Oven
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150302A
Award:
2015 Direct Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Southern Comfort
Title:
SouthernComfort.com
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
151206A
Award:
2015 Radio Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas
Title:
Money
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
150597A
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
La Jugueteria
Title:
Draw and Tell - Lone Ranger
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
150851A
Award:
2015 Radio Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
151027A
Award:
2015 Radio Merit Award
Agency:
WONGDOODY / Seattle
Client:
Woodland Park Zoo
Title:
Zoosic: Hip Hop
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
151210A
Award:
2015 Branded Entertainment Merit Award
Agency:
Publicis London / London
Client:
Tourism Ireland
Title:
Wild Atlantic Way
Category:
Documentaries / Online
Annual ID:
150946A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Nissan Canada Inc.
Title:
Back in the Game
Category:
Documentaries / Online
Annual ID:
151093A
Award:
2015 Design Merit Award
Agency:
Aroe / Tokyo
Client:
Roji To Hito
Title:
Tanoshii Hansen (Cheerfully Anti-War)
Category:
Collateral Design / Posters - Single
Annual ID:
150079A
Award:
2015 Design Merit Award
Agency:
cosmos / Tokyo + Takezasado / Kyoto
Client:
Takezasado
Title:
creative catch
Category:
Collateral Design / Posters - Single
Annual ID:
150241A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 2
Category:
Collateral Design / Posters - Single
Annual ID:
150326A
Award:
2015 Design Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Magritte
Category:
Collateral Design / Posters - Single
Annual ID:
150441A
Award:
2015 Design Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Van Gogh
Category:
Collateral Design / Posters - Single
Annual ID:
150442A
Award:
2015 Design Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Hushabye
Category:
Collateral Design / Posters - Single
Annual ID:
150877A
Award:
2015 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Online / Long Form
Annual ID:
150781A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Branded Social Campaign
Annual ID:
150152A
Award:
2015 Social Media Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Radiant Return
Category:
Social Media / Branded Social Campaign
Annual ID:
150276A
Award:
2015 Social Media Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
Bring Down the King
Category:
Social Media / Branded Social Campaign
Annual ID:
150280A
Award:
2015 Social Media Merit Award
Agency:
DigitasLBi / San Francisco
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Annual ID:
150347A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Social Media / Branded Social Campaign
Annual ID:
150373A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Branded Social Campaign
Annual ID:
150376A
