The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
DENTSU ANIME FEST
Agency: Dentsu / Tokyo
Client: DENTSU INC. Animation Department Contents Division Category: Collateral Design / Posters - Series
Donation Bottle
Agency: DENTSU INC. / Tokyo
Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD. Category: Collateral Design / Posters - Series
World Table Tennis Championships 2014 Tokyo
Agency: DENTSU INC. / Tokyo
Client: TV TOKYO Category: Collateral Design / Posters - Series
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Zen meets Anime
Agency: HAKUHODO Inc. / Tokyo
Client: Hakuhodo Inc. Category: Collateral Design / Posters - Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral Design / Posters - Series
mt itself
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Posters - Series
Item - Posters
Agency: lg2boutique / Montreal + lg2 / Montreal
Client: Item Category: Collateral Design / Posters - Series
HOKUSAI_LINE
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Design association NPO Category: Collateral Design / Posters - Series
GULLIVER'S PAPER TRAVELS
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Yamato Corporation Category: Collateral Design / Posters - Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Posters - Series
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Posters - Series
STAGES
Agency: Y&R Beijing / Beijing
Client: Penguin China-Ladybird Category: Collateral Design / Posters - Series
Could I Be Any Clearer
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Mars Bites Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites Category: Integrated Branding / Consumer Campaign
BookBook
Agency: BBH ASIA PACIFIC / Singapore
Client: IKANO PTE LTD (IKEA SINGAPORE) Category: Integrated Branding / Consumer Campaign
The Obvious Choice.
Agency: CP+B / Boulder
Client: Hotels.com Category: Integrated Branding / Consumer Campaign
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Integrated Branding / Consumer Campaign
Bosses Milk
Agency: INGO Stockholm / Stockholm
Client: Lidl Category: Integrated Branding / Consumer Campaign
Ursula`s Surprise
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Integrated Branding / Consumer Campaign
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three Category: Integrated Branding / Consumer Campaign
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Integrated Branding / Consumer Campaign
Jeff Bridges Sleeping Tapes
Agency: Wieden+Kennedy New York / new york
Client: Squarespace Category: Integrated Branding / Consumer Campaign
Call Her Name
Agency: Hakuhodo Inc. / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo
Client: POLA Category: Documentaries / Television
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Documentaries / Television
Hotel
Agency: BBH / New York
Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Cinema Advertising / Short Form - :90 & Under - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
The Disguised Portfolio
Agency: LetsAdvertise.it / Copenhagen
Client: LetsAdvertise.it Category: Self-Promotion / Single or Series
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Agency: Deutsch / Los Angeles
Client: Target Category: Interiors / Hospitality
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
Social Feed
Agency: Hellocomputer / South Africa + FCB / South Africa
Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
smart POP UP Billboards
Agency: BBDO Group Germany GmbH / Duesseldorf
Client: Mercedes-Benz Cars Vertrieb Deutschland Category: Collateral Design / Outdoor - Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Series
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Innovation in Outdoor / Single
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Innovation in Outdoor / Single
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Innovation in Outdoor / Single
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Innovation in Outdoor / Single
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Innovation in Outdoor / Single
Shutter Billboards
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Innovation in Outdoor / Single
Award:
2015 Design Merit Award
Agency:
601bisang / seoul
Client:
601bisang
Title:
Soul304
Category:
Collateral Design / Posters - Series
Annual ID:
150008A
Award:
2015 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
DENTSU INC. Animation Department Contents Division
Title:
DENTSU ANIME FEST
Category:
Collateral Design / Posters - Series
Annual ID:
150304A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.
Title:
Donation Bottle
Category:
Collateral Design / Posters - Series
Annual ID:
150325A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TV TOKYO
Title:
World Table Tennis Championships 2014 Tokyo
Category:
Collateral Design / Posters - Series
Annual ID:
150328A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Collateral Design / Posters - Series
Annual ID:
150329A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral Design / Posters - Series
Annual ID:
150421A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral Design / Posters - Series
Annual ID:
150424A
Award:
2015 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo
Client:
Hakuhodo Inc.
Title:
Zen meets Anime
Category:
Collateral Design / Posters - Series
Annual ID:
150492A
Award:
2015 Design Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral Design / Posters - Series
Annual ID:
150528A
Award:
2015 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt itself
Category:
Collateral Design / Posters - Series
Annual ID:
150544A
Award:
2015 Design Merit Award
Agency:
lg2boutique / Montreal + lg2 / Montreal
Client:
Item
Title:
Item - Posters
Category:
Collateral Design / Posters - Series
Annual ID:
150698A
Award:
2015 Design Merit Award
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Design association NPO
Title:
HOKUSAI_LINE
Category:
Collateral Design / Posters - Series
Annual ID:
150800A
Award:
2015 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
Yamato Corporation
Title:
GULLIVER'S PAPER TRAVELS
Category:
Collateral Design / Posters - Series
Annual ID:
150811A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Collateral Design / Posters - Series
Annual ID:
150852A
Award:
2015 Design Merit Award
Agency:
Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Posters - Series
Annual ID:
150992A
Award:
2015 Design Merit Award
Agency:
Y&R Beijing / Beijing
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Collateral Design / Posters - Series
Annual ID:
151225A
Award:
2015 Cross-Platform Merit Award
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Could I Be Any Clearer
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150027A
Award:
2015 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150154A
Award:
2015 Cross-Platform Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
IKANO PTE LTD (IKEA SINGAPORE)
Title:
BookBook
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150182A
Award:
2015 Cross-Platform Merit Award
Agency:
CP+B / Boulder
Client:
Hotels.com
Title:
The Obvious Choice.
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150247A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150379A
Award:
2015 Cross-Platform Merit Award
Agency:
INGO Stockholm / Stockholm
Client:
Lidl
Title:
Bosses Milk
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150539A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Ursula`s Surprise
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150892A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / London
Client:
Three
Title:
Holiday Spam
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151184A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151205A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Squarespace
Title:
Jeff Bridges Sleeping Tapes
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151207A
Award:
2015 Mobile Merit Award
Agency:
GSD&M / Austin
Client:
GSD&M
Title:
Avoid Humans
Category:
Mobile Applications / Self-Promotion
Annual ID:
150487A
Award:
2015 Branded Entertainment Merit Award
Agency:
Hakuhodo Inc. / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo
Client:
POLA
Title:
Call Her Name
Category:
Documentaries / Television
Annual ID:
150491A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Documentaries / Television
Annual ID:
150869A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Hotel
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150189A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150648A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / London
Client:
Lurpak
Title:
Cook's Range
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
151183A
Award:
2015 Print & Outdoor Merit Award
Agency:
LetsAdvertise.it / Copenhagen
Client:
LetsAdvertise.it
Title:
The Disguised Portfolio
Category:
Self-Promotion / Single or Series
Annual ID:
150693A
Award:
2015 Responsive Environments Merit Award
Agency:
Deutsch / Los Angeles
Client:
Target
Title:
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Category:
Interiors / Hospitality
Annual ID:
150340A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150956A
Award:
2015 Interactive Merit Award
Agency:
Hellocomputer / South Africa + FCB / South Africa
Client:
Social Feed
Title:
Social Feed
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150519A
Award:
2015 Interactive Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150636A
Award:
2015 Interactive Merit Award
Agency:
OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client:
KAFA (enough) Violence & Exploitation
Title:
Driving Change
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150902A
Award:
2015 Interactive Merit Award
Agency:
RKCR/Y&R / London
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
151001A
Award:
2015 Design Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Cars Vertrieb Deutschland
Title:
smart POP UP Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
150114A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Collateral Design / Outdoor - Series
Annual ID:
150853A
Award:
2015 Print & Outdoor Merit Award
Agency:
AMV BBDO / London
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Innovation in Outdoor / Single
Annual ID:
150069A
Award:
2015 Print & Outdoor Merit Award
Agency:
Anomaly / Toronto
Client:
Shock Top
Title:
Mural
Category:
Innovation in Outdoor / Single
Annual ID:
150074A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Innovation in Outdoor / Single
Annual ID:
150157A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Innovation in Outdoor / Single
Annual ID:
150638A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Innovation in Outdoor / Single
Annual ID:
150646A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Innovation in Outdoor / Single
Annual ID:
150684A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Innovation in Outdoor / Single
Annual ID:
150724A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Innovation in Outdoor / Single
Annual ID:
150733A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Shutter Billboards
Category:
Innovation in Outdoor / Single
Annual ID:
150848A
