The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Social Feed
Agency: Hellocomputer / South Africa + FCB / South Africa
Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Video Craft / Scriptwriting
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Video Craft / Scriptwriting
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Video Craft / Scriptwriting
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney
Client: Dry July Category: Craft / Animation
War on Drugo
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Global Commission on Drug Policy Category: Craft / Animation
Tumblr
Agency: Erwin Penland / Greenville
Client: Denny's Category: Social Media / Best Social Media Page by a Brand
IBMblr
Agency: Ogilvy New York / New York
Client: IBM Category: Social Media / Best Social Media Page by a Brand
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Social Media / Best Social Media Page by a Brand
ENERGETICON
Agency: ATELIER BRÜCKNER / Stuttgart
Client: ENERGETICON gGmbH Category: Experiences / Indoor Spaces
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Experiences / Indoor Spaces
The Eyes of a Child
Agency: LEO BURNETT FRANCE / Saint-Denis
Client: Noemi Category: Experiences / Indoor Spaces
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Experiences / Indoor Spaces
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas Category: Experiences / Indoor Spaces
Humble Coffee Company logo
Agency: 3 Advertising / Albuquerque
Client: Humble Coffee Company Category: Brand Identity / Logo Design
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd Category: Brand Identity / Logo Design
Enso
Agency: good design company / Tokyo
Client: KUBARA HONKE Co.,Ltd. Category: Brand Identity / Logo Design
Jasmine
Agency: Ace Saatchi & Saatchi / Manila
Client: TV5 Category: Broadcast & Film / Branded Television
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
BAnQ
Agency: Cossette / Montreal
Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Collateral Design - Single or Series
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series
Tourists
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service - Design / Collateral Design - Single or Series
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Design / Collateral Design - Single or Series
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Collateral Design - Single or Series
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Design / Collateral Design - Single or Series
Trees & Rain
Agency: Ogilvy & Mather India / Gurgaon
Client: WWF India Category: Public Service - Design / Collateral Design - Single or Series
Why Work for a Living?
Agency: WONGDOODY / Culver City
Client: Art Center College of Design Category: Public Service - Design / Collateral Design - Single or Series
Logitech Harmony App
Agency: R/GA / New York
Client: Logitech Category: User Experience Design - Mobile / Utility
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / Utility
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Agency: serviceplan / Munich + plan.net / Munich
Client: O2 Watch Out! - Telefónica Germany GmbH & Co. Category: User Experience Design - Mobile / Utility
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Product Design / Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
The Weddinglope
Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client: Rosenthal GmbH Category: Product Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Product Design / Single or Series
Headlands Brewing Company
Agency: Division of Labor / Sausalito
Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Single
Glass Railing
Agency: Juniper Park / Toronto
Client: Adanac Glass Category: Collateral / P.O.P. & In-Store - Single
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single