The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Craft - Cinematography / Cinematography
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Social Media / Innovation in Social Media
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
Friends Furever
Agency: Droga5 / New York + Google Android / New York
Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Websites / Social Networks / Community
Fun Run
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
Do-it-yourself McWhoppers
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: CSR - Branded Social Campaign / Branded Social Campaign
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: CSR - Branded Social Campaign / Branded Social Campaign
Cola-NOBORI
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola (Japan) Category: Consumer - Package Design / Single or Series
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company Category: Consumer - Package Design / Single or Series
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London
Client: Usher Category: Innovation - Innovation in Film / Innovation in Film
Missing Type
Agency: Engine / London
Client: Engine Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Craft - Website Design / Website Design
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood
Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Roads And Transport Authority Category: Innovation - Innovation in Radio / Innovation in Radio
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: Nike Category: Consumer - Television / Over 60 Second - Single
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Collateral / Collateral
Slide
Agency: CHI&Partners / London
Client: Lexus International Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco
Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
DXP
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Consumer - Other Branded Content / Custom Content
Donate Your Talent
Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo
Client: Santa Casa de Misericórdia de Porto Alegre Category: Non-Profit - Television / Television (Any Length) - Campaign
Color for the Colorblind
Agency: FCB / Chicago, IL
Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
Abraham Lincoln
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Online / Short Form Videos
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player
Agency: Work & Co / Brooklyn, NY
Client: Eurosport Category: Consumer - Web / User Experience
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report Category: Consumer - Music / Music Videos
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Film Silver Pencil
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16081S
Award:
2016 Cross-Platform Silver Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16016S
Award:
2016 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16027S
Award:
2016 Social Media Silver Pencil
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16017S
Award:
2016 Cross-Platform Silver Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16020S
Award:
2016 Interactive Silver Pencil
Agency:
Anomaly / New York
Client:
MyMusicRx
Title:
Bedstock
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16025S
Award:
2016 Film Silver Pencil
Agency:
Droga5 / New York + Google Android / New York
Client:
Google Android
Title:
Friends Furever
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16039S
Award:
2016 Film Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16040S
Award:
2016 Interactive Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16016S
Award:
2016 Film Silver Pencil
Agency:
BBH / London + Outsider / London + MPC / London + Factory / London
Client:
The Guardian & Observer
Title:
Fun Run
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16008S
Award:
2016 Film Silver Pencil
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Whisper
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16009S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
Do-it-yourself McWhoppers
Category:
CSR - Other Branded Content / Other Branded Content
Annual ID:
BE16040S
Award:
2016 Social Media Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16010S
Award:
2016 Social Media Silver Pencil
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16011S
Award:
2016 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Coca-Cola (Japan)
Title:
Cola-NOBORI
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16026S
Award:
2016 Design Silver Pencil
Agency:
Sandstrom Partners / Portland
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16027S
Award:
2016 Mobile Silver Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16012S
Award:
2016 Film Silver Pencil
Agency:
AKQA / Sao Paulo + AKQA / London
Client:
Usher
Title:
Don't Look Away
Category:
Innovation - Innovation in Film / Innovation in Film
Annual ID:
FI16070S
Award:
2016 Public Relations Silver Pencil
Agency:
Engine / London
Client:
Engine
Title:
Missing Type
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16019S
Award:
2016 Interactive Silver Pencil
Agency:
Jam3 / Toronto + Modiki / Istanbul
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Craft - Website Design / Website Design
Annual ID:
IN16037S
Award:
2016 Public Relations Silver Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share The Load
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16009S
Award:
2016 Public Relations Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16010S
Award:
2016 Cross-Platform Silver Pencil
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16026S
Award:
2016 Design Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood
Client:
Ad Council
Title:
I Am A Witness
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16053S
Award:
2016 Radio Silver Pencil
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Roads And Transport Authority
Title:
Back off Radio
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16010S
Award:
2016 Design Silver Pencil
Agency:
Impact BBDO / Dubai
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16011S
Award:
2016 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16022S
Award:
2016 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
Nike
Title:
Last
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16023S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Collateral / Collateral
Annual ID:
PO16041S
Award:
2016 Intellectual Property Silver Pencil
Agency:
CHI&Partners / London
Client:
Lexus International
Title:
Slide
Category:
Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Annual ID:
IP16011S
Award:
2016 Design Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Bay Area Council
Title:
Talk, Read, Sing
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16052S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
CP+B / Boulder
Client:
Domino's
Title:
DXP
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16033S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16034S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Dieste / Dallas
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16023S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16024S
Award:
2016 Film Silver Pencil
Agency:
JWT (J. Walter Thompson), Sao Paulo / São Paulo
Client:
Santa Casa de Misericórdia de Porto Alegre
Title:
Donate Your Talent
Category:
Non-Profit - Television / Television (Any Length) - Campaign
Annual ID:
FI16064S
Award:
2016 Public Relations Silver Pencil
Agency:
FCB / Chicago, IL
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16003S
Award:
2016 Mobile Silver Pencil
Agency:
Y&R Team Red / Istanbul
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Applications & Sites / Applications & Sites
Annual ID:
MO16015S
Award:
2016 UX / UI Silver Pencil
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16017S
Award:
2016 Radio Silver Pencil
Agency:
Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client:
Farmatodo
Title:
Abraham Lincoln
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16001S
Award:
2016 Public Relations Silver Pencil
Agency:
Atomic 212 / Sydney
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16001S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16061S
Award:
2016 Mobile Silver Pencil
Agency:
Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client:
World Health Organization
Title:
The Day Shazam Went Deaf
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16022S
Award:
2016 Mobile Silver Pencil
Agency:
TBWA / SHANGHAI
Client:
Baobeihuijia
Title:
Search For Free Wifi Search For Missing Children
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16023S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16009S
Award:
2016 UX / UI Silver Pencil
Agency:
Google Creative Lab / London + Stinkdigital / London
Client:
Google
Title:
Inside Abbey Road
Category:
Consumer - Web / User Experience
Annual ID:
UX16002S
Award:
2016 UX / UI Silver Pencil
Agency:
Work & Co / Brooklyn, NY
Client:
Eurosport
Title:
The New Eurosport Player
Category:
Consumer - Web / User Experience
Annual ID:
UX16003S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16056S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Music / Music Videos
Annual ID:
BE16036S
Award:
2016 Design Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16037S
