The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Digital / Mobile
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
Blueprint of Typographic Landscape
Agency: Grand Deluxe / Matsuyama
Client: Hori Architect Category: Craft - Typography - Single or Series / Typography - Single or Series
Sushi Fonts
Agency: HAKUHODO Inc. / Tokyo
Client: Tsukiji Tama Sushi Category: Craft - Typography - Single or Series / Typography - Single or Series
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Websites / Websites
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Rocket Car
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE Category: Consumer - Branded Podcast / Branded Podcast
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort Category: Consumer - Music / Music Videos
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy Category: Consumer - Websites / Durable Goods
Close To Home
Agency: BBDO / New York
Client: AT&T Category: Craft - Cinematography / Cinematography
History of Sound
Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Music Category: Craft - Cinematography / Cinematography
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc Category: Consumer - Mobile / Utility
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Coco De Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco De Mer Category: Craft - Editing / Editing
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf Category: Craft - Writing / Writing
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Man & The Dog
Agency: DDB Argentina / Buenos Aires + Central Films / Mexico
Client: Fundación Argentina de Trasplante Hepático Category: Non-Profit - Television / Television (Any Length) - Single
Not Allowed
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Netflix or Study
Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Cross-Channel / Cross-Channel
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
It's What You Do
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Campaign
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Other Branded Content / User Generated Content
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations