The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Craft - Writing / Writing
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Equal Future
Agency: Whybin\TBWA Group / Melbourne
Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
LISNR
Agency: R/GA / New York + LISNR / Cincinnati
Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
PR%F Identity
Agency: WAX / Calgary
Client: Proof Cocktails & Curiosities Category: Consumer - Brand Identity / Series
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Strings
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission Category: CSR - Television / Television (Any Length) - Single
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Television / Television (Any Length) - Single
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
Pandora Radio "Thumb Moments"
Agency: twofifteenmccann / San Francisco + Skunk / Los Angeles
Client: Pandora Category: Innovation - Innovation in Radio / Innovation in Radio
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Cinematography / Cinematography
TAKAO 599 MUSEUM
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Hachioji Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
The Imagination Machine
Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client: S7 Airlines Category: Consumer - Architecture / Architecture
Motorepellent
Agency: BBDO / Bangkok
Client: Duang Prateep Foundation Category: CSR - Physical / Digital / Physical / Digital
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: CSR - Physical / Digital / Physical / Digital
Green Name
Agency: Dentsu Inc. / Tokyo
Client: Kirin Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Print / Print
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Collateral / Collateral
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires Category: Non-Profit - Collateral / Collateral
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: CSR - Use of Technology / Use of Technology
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
#TheReal10
Agency: Rethink + WONGDOODY / Los Angeles + RMW Music / Toronto
Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Own Your Weekend. Or Someone Else Will.
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
We Don't Make Sausage. We Make Family. And Sausage.
Agency: Droga5 / New York
Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
RelockLove
Agency: Marcel / Paris
Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: CSR - Websites / Websites
Non-Genuine Animals
Agency: Y&R SA / Cape Town
Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Crime Night
Agency: BBDO Belgium / Brussels
Client: SBS Belgium Category: Consumer - Advertising - Campaign / Advertising - Campaign
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Publication Design / Publication Design
Sunday Grannies
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Toronto
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Craft - Writing / Writing
Annual ID:
PO16072B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories - Gym
Category:
Craft - Writing / Writing
Annual ID:
PO16073B
Award:
2016 Film Bronze Pencil
Agency:
VML / Kansas City
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Online Films & Video / User Generated Content
Annual ID:
FI16050B
Award:
2016 Public Relations Bronze Pencil
Agency:
DDB Group / Melbourne
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16020B
Award:
2016 Intellectual Property Bronze Pencil
Agency:
Ogilvy Germany / Düsseldorf
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16003B
Award:
2016 Intellectual Property Bronze Pencil
Agency:
Saatchi & Saatchi / Auckland
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16004B
Award:
2016 Public Relations Bronze Pencil
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16004B
Award:
2016 Public Relations Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16005B
Award:
2016 Public Relations Bronze Pencil
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16014B
Award:
2016 Public Relations Bronze Pencil
Agency:
Whybin\TBWA Group / Melbourne
Client:
ANZ
Title:
Equal Future
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16015B
Award:
2016 Mobile Bronze Pencil
Agency:
R/GA / New York + LISNR / Cincinnati
Client:
LISNR
Title:
LISNR
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16025B
Award:
2016 Design Bronze Pencil
Agency:
WAX / Calgary
Client:
Proof Cocktails & Curiosities
Title:
PR%F Identity
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16014B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16024B
Award:
2016 Direct Bronze Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16041B
Award:
2016 Film Bronze Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission
Title:
Strings
Category:
CSR - Television / Television (Any Length) - Single
Annual ID:
FI16052B
Award:
2016 Film Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Television / Television (Any Length) - Single
Annual ID:
FI16053B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Craft - Cinematography / Cinematography
Annual ID:
BE16044B
Award:
2016 Radio Bronze Pencil
Agency:
twofifteenmccann / San Francisco + Skunk / Los Angeles
Client:
Pandora
Title:
Pandora Radio "Thumb Moments"
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16011B
Award:
2016 Film Bronze Pencil
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Stone
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16082B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York + RESET / Santa Monica
Client:
Under Armour
Title:
Rule Yourself
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16083B
Award:
2016 Design Bronze Pencil
Agency:
Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client:
Hachioji
Title:
TAKAO 599 MUSEUM
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16046B
Award:
2016 Responsive Environments Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client:
S7 Airlines
Title:
The Imagination Machine
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16002B
Award:
2016 Intellectual Property Bronze Pencil
Agency:
BBDO / Bangkok
Client:
Duang Prateep Foundation
Title:
Motorepellent
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16006B
Award:
2016 Intellectual Property Bronze Pencil
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Maxis Berhad
Title:
SOS Network
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16007B
Award:
2016 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Kirin
Title:
Green Name
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Annual ID:
IN16034B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Print / Print
Annual ID:
PO16058B
Award:
2016 Design Bronze Pencil
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16054B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16052B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16053B
Award:
2016 Cross-Platform Bronze Pencil
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16003B
Award:
2016 Mobile Bronze Pencil
Agency:
Cheil Worldwide / Seoul
Client:
KT
Title:
KT Life Saving TV
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16019B
Award:
2016 Social Media Bronze Pencil
Agency:
Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16016B
Award:
2016 Interactive Bronze Pencil
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16028B
Award:
2016 Public Relations Bronze Pencil
Agency:
Rethink + WONGDOODY / Los Angeles + RMW Music / Toronto
Client:
AAUW
Title:
#TheReal10
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16023B
Award:
2016 Interactive Bronze Pencil
Agency:
Sid Lee / Montréal
Client:
Reno-Depot
Title:
The Cursor
Category:
Consumer - Advertising / Banners
Annual ID:
IN16018B
Award:
2016 Film Bronze Pencil
Agency:
BBH / London + Outsider / London + MPC / London + Factory / London
Client:
The Guardian & Observer
Title:
Own Your Weekend. Or Someone Else Will.
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16014B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Johnsonville
Title:
We Don't Make Sausage. We Make Family. And Sausage.
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16015B
Award:
2016 Mobile Bronze Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16013B
Award:
2016 Mobile Bronze Pencil
Agency:
R/GA / New York + Owlet / Provo
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16014B
Award:
2016 Direct Bronze Pencil
Agency:
Marcel / Paris
Client:
Orange
Title:
RelockLove
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16011B
Award:
2016 Interactive Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Websites / Websites
Annual ID:
IN16022B
Award:
2016 Film Bronze Pencil
Agency:
Y&R SA / Cape Town
Client:
Jaguar Land Rover South Africa
Title:
Non-Genuine Animals
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16019B
Award:
2016 Mobile Bronze Pencil
Agency:
BBDO / Toronto
Client:
PepsiCo Foods Canada
Title:
Doritos Ketchup "The Hold Out"
Category:
Consumer - Applications & Sites / Branded Games
Annual ID:
MO16005B
Award:
2016 Radio Bronze Pencil
Agency:
BBDO Belgium / Brussels
Client:
SBS Belgium
Title:
Crime Night
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16005B
Award:
2016 Film Bronze Pencil
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16036B
Award:
2016 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Spy
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16033B
Award:
2016 Design Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Publication Design / Publication Design
Annual ID:
DE16055B
Award:
2016 Social Media Bronze Pencil
Agency:
MCCANN / Bucharest + UM ROMANIA / Bucharest
Client:
Vodafone Romania
Title:
Sunday Grannies
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16002B
Award:
2016 Direct Bronze Pencil
Agency:
Ogilvy & Mather / London
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16019B
Award:
2016 Direct Bronze Pencil
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16020B
