The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Advertising
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Award
Agency
Client
Title
Category
Annual ID
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Cinematography / Cinematography
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
The Lampedusa door stopper. Open doors for refugees.
Agency: Scholz & Friends / Berlin + CUCULA / Berlin
Client: CUCULA Category: Non-Profit - Print / Print
Emoji Ordering
Agency: CP+B / Boulder
Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Non-Profit - Experiential Advertising / Experiential Advertising
My Last Day
Agency: Ogilvy & Mather / Amsterdam
Client: Amnesty International The Netherlands Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London
Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Marilyn
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Beach
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Mountain
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Craft - Website Design / Website Design
Becoming Beckham
Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client: H&M Category: Consumer - Online / Long Form Videos
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Pandora Radio "Thumb Moments"
Agency: twofifteenmccann / San Francisco + Skunk / Los Angeles
Client: Pandora Category: Innovation - Innovation in Radio / Innovation in Radio
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client: Loterias y Apuestas del Estado Category: Consumer - Television / Over 60 Second - Single
Dear Summer
Agency: the community / Miami
Client: Corona Extra Category: Consumer - Television / Over 60 Second - Single
The Last Wish
Agency: Cheil Worldwide / Seoul
Client: Samsung Category: CSR - Data Visualization / Data Visualization
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Trip Book Smiles
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Other Branded Content / Custom Content
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Print / Flat Mailing
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride Category: Consumer - Print / Flat Mailing
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
Narcos - Cokenomics
Agency: Mistress / Los Angeles
Client: Netflix - Narcos Category: Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)
FocusMotion
Agency: R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles
Client: FocusMotion Category: Innovation - Mobile / Mobile
Lucozade Energy Drink - Night Before the Project
Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client: Lucozade Category: Consumer - Advertising - Single / Advertising - Single
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2 Category: Consumer - Online / Short Form Videos