The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Advertising
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Award
Agency
Client
Title
Category
Annual ID
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai
Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Newspaper / Full Page or Spread - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Beer Fest
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
Budweiser Redesign
Agency: Jones Knowles Ritchie / New York City
Client: Budweiser Category: Consumer - Brand Identity / Rebranding
A2C
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: A2C Category: Consumer - Brand Identity / Rebranding
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Motorepellent
Agency: BBDO / Bangkok
Client: Duang Prateep Foundation Category: CSR - Physical / Digital / Physical / Digital
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: CSR - Physical / Digital / Physical / Digital
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Collateral / Collateral
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires Category: Non-Profit - Collateral / Collateral
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Experiential Advertising / Installations
The Last Wish
Agency: Cheil Worldwide / Seoul
Client: Samsung Category: CSR - Data Visualization / Data Visualization
This Girl Can
Agency: FCB Inferno / London
Client: Sport England Category: Non-Profit - Television / Television (Any Length) - Single
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Online Films & Video / Online Films & Video
One Rand Family
Agency: King James Group / Cape Town + Arcade Content / Cape Town + Pressure Cooker Studios / Cape Town
Client: Sanlam Category: CSR - Online Films & Video / Online Films & Video
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: CSR - Websites / Websites
Emoji Ordering
Agency: CP+B / Boulder
Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Print / Flat Mailing
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride Category: Consumer - Print / Flat Mailing
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Print / Print
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Non-Profit - Experiential Advertising / Experiential Advertising
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
The man who died the most
Agency: DDB / Paris + Wanda / Paris + THE / Paris
Client: Agence de la Biomedecine - Organ donation Category: Craft - Direction / Direction
We Are Greater Than I
Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam
Client: Samsung Category: Craft - Direction / Direction
Coco de Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco de Mer Category: Craft - Direction / Direction
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
Malak and the Boat
Agency: 180LA / Santa Monica + House of Colors / Los Angeles
Client: Unicef Category: Craft - Animation / Animation
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Craft - Printing / Production / Printing / Production
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Ambient / Environmental / Ambient / Environmental
My Last Day
Agency: Ogilvy & Mather / Amsterdam
Client: Amnesty International The Netherlands Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video
Words of Protest
Agency: Concrete Design Communications / Toronto
Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: CSR - Use of Technology / Use of Technology
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups